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<title><![CDATA[Bertrand Duperrin LiFEstream]]></title>
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<description><![CDATA[Public profile on LiFE2Front]]></description>
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<title>[Post] Is enterprise 2.0 a Pandora's box ?</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/english/?p=2127]]></guid>
<link><![CDATA[http://www.duperrin.com/english/2012/05/15/is-enterprise-2-0-a-pandoras-box/]]></link>
<description><![CDATA[Summary : at the beginning, enterprise 2.0 used to be seen as the solution to all the problems organizations have accumulated without challenging them frontally. One thing leading to another, the solution turned out to be more complex to implement than expected. In the end it appears that, to make enterprise 2.0 work, we need to tackle...the problems enterprise 2.0 should have solved. In fact enterprise 2.0 only made businesses face their challenges and responsibilities. In fact neither enterprise or social business were the solution. Only principles that help solving the problems businesses can't overlook anymore.
Some will find ironic, some that it's a well deserved backfire. But facts are what they are and there's something juicy in the evolution of enterprise 2.0, social business and all the other concepts avout the modern, digital and networking organization. Something that will reinforce those who think that success never comes by luck and that the time ever comes when one has to face the real problems...and solve them.
The reasons why organizations need to evolve, transform their models are numerous and known. Some are more relevant than others but that isn't my point today. Everyone used to know that it was not  about organizational makeover but about plunging one's hands deeply into the systems of the enterprise and cleaning up the mess that's been conscientiously bult over decades by pilling up layers, making things more complicated instead of simplifying them. An obvious need. But it's as least as obvious that according to the extent of the work to be done, everyone has logically tried to find the magic wand that could solve everything without having to face all these challenges frontally. And the more the work is delayed because no wand has been found, the more the work will be incredibly hard when the day will come to tackle these challenges, magic wand or not.
So enterprise 2.0 came like a piece of holy bread. Employees would adopt the right virtuous effective behaviors and practices, allowing to be more effective today, to prepare for the future, strengthen social cohesion...naturally and spontaneously. Provided they're provided with the right tools. Nothing to change, no need to get one's hands dirty, no political or human issues...just another layer that does not impact the basis, the basics, the cornerstones, the system and everything will change.
The gamble was tempting. And it was tried.
So it quickly became clear that adoption was not obvious at all. So a lot of energy was spent to make it happen. Then businesses realized that making people adopt tools was not working...except by promoting an artificial activity that justified the investment made in technology but generated few benefits for the organization. Then the focus was put on usages...and the conclusion was it was a matter of sense, alignment and system. After all it became clear that organizations had to work on...all the dust they tried to kept hidden under the carpet, expecting enterprise 2.0 to clean it by magic.
Thinking dealing with human and organizational at a low cost, businesses just open the Pandora's Box that makes them face their own limits, failures and all the work they tried to avoid doing, as well as the extent of what's to be done.
In fact, enterprise 2.0 and social business were not the solution. Only principles that help solving problems we can't overlook anymore. 
(Source: Bertrand Duperrin's Notepad) ]]></description>
<content:encoded><![CDATA[ <p><em><strong>Summary : at the beginning, enterprise 2.0 used to be seen as the solution to all the problems organizations have accumulated without challenging them frontally. One thing leading to another, the solution turned out to be more complex to implement than expected. In the end it appears that, to make enterprise 2.0 work, we need to tackle...the problems enterprise 2.0 should have solved. In fact enterprise 2.0 only made businesses face their challenges and responsibilities. In fact neither enterprise or social business were the solution. Only principles that help solving the problems businesses can't overlook anymore.</strong></em></p>
<p>Some will find ironic, some that it's a well deserved backfire. But facts are what they are and there's something juicy in the evolution of enterprise 2.0, social business and all the other concepts avout the modern, digital and networking organization. Something that will reinforce those who think that success never comes by luck and that the time ever comes when one has to face the real problems...and solve them.</p>
<p>The reasons why organizations need to evolve, transform their models are numerous and known. Some are more relevant than others but that isn't my point today. Everyone used to know that it was not  about organizational makeover but about <a href="http://www.duperrin.com/english/2012/03/06/the-system-matters-more-than-people/" target="_blank">plunging one's hands deeply into the systems of the enterprise </a>and cleaning up the mess that's been conscientiously bult over decades by pilling up layers, making things more complicated instead of simplifying them. An obvious need. But it's as least as obvious that according to the extent of the work to be done, everyone has logically tried to find the magic wand that could solve everything without having to face all these challenges frontally. And the more the work is delayed because no wand has been found, the more the work will be incredibly hard when the day will come to tackle these challenges, magic wand or not.</p>
<p>So enterprise 2.0 came like a piece of holy bread. Employees would adopt the right virtuous effective behaviors and practices, allowing to be more effective today, to prepare for the future, strengthen social cohesion...naturally and spontaneously. Provided they're provided with the right tools. Nothing to change, no need to get one's hands dirty, no political or human issues...just another layer that does not impact the basis, the basics, the cornerstones, the system and everything will change.</p>
<p>The gamble was tempting. And it was tried.</p>
<p>So it quickly became clear that adoption was not obvious at all. So a lot of energy was spent to make it happen. Then businesses realized that making people adopt tools was not working...except by promoting an artificial activity that justified the investment made in technology but generated few benefits for the organization. Then the focus was put on usages...and the conclusion was it was a matter of <a title="Does driving adoption mean being off the point ?" href="http://www.duperrin.com/english/2009/11/26/does-driving-adoption-mean-being-off-the-point/" target="_blank">sense, alignment</a> and system. After all it became clear that organizations had to work on...all the dust they tried to kept hidden under the carpet, expecting enterprise 2.0 to clean it by magic.</p>
<p>Thinking dealing with human and organizational at a low cost, businesses just open the Pandora's Box that makes them face their own limits, failures and all the work they tried to avoid doing, as well as the extent of what's to be done.</p>
<p><strong>In fact, enterprise 2.0 and social business were not the solution. Only principles that help solving problems we can't overlook anymore.</strong></p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?a=tLLfobIaJg4:1zkltY9hDkY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?a=tLLfobIaJg4:1zkltY9hDkY:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?i=tLLfobIaJg4:1zkltY9hDkY:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?a=tLLfobIaJg4:1zkltY9hDkY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?a=tLLfobIaJg4:1zkltY9hDkY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?i=tLLfobIaJg4:1zkltY9hDkY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?a=tLLfobIaJg4:1zkltY9hDkY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/BertrandDuperrinsNotepad?d=qj6IDK7rITs" border="0"></img></a>
</div> 
<br />(Source: <a href="http://www.duperrin.com/english">Bertrand Duperrin's Notepad</a>) ]]></content:encoded>
<category>Enterprise 2.0 & Social Business</category>
<category>adoption</category>
<category>alignment</category>
<category>organization</category>
<category>sense</category>
<category>social business</category>
<category>systèmes</category>
<category>system</category>
<category>streamxd:type=Post</category>
<category>streamxd:pubdate=1337094014</category>
<comments>http://www.duperrin.com/english/2012/05/15/is-enterprise-2-0-a-pandoras-box/#comments</comments>
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<source><![CDATA[Bertrand Duperrin's Notepad]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Tue, 15 May 2012 15:00:14 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
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<item>
<title>[Post] L'entreprise 2.0, boite de Pandore ?</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/?p=3322]]></guid>
<link><![CDATA[http://www.duperrin.com/2012/05/15/lentreprise-2-0-boite-de-pandore/]]></link>
<description><![CDATA[Résumé : l'entreprise 2.0 était vue, à ses débuts, comme la solution à tous les problèmes que l'entreprise accumulait depuis des années sans trop oser les traiter de front. De fil en aiguille la solution s'est avérée plus complexe que prévue à mettre en oeuvre. Au final, pour faire fonctionner cette entreprise 2.0 il apparait qu'il faut traiter...les problèmes que l'entreprise 2.0 était au départ supposée résoudre. Elle n'a en fait que remettre l'entreprise face à ses enjeux et ses responsabilités. En fait entreprise 2.0 et social business n'étaient pas la solution. Juste des principes qui aident à résoudre des problèmes auxquels on ne peut définitivement plus tourner le dos.
Certains trouveront la chose ironique, d'autres se diront qu'il s'agit d'un juste et logique retour des choses. Il n'empêche qu'il y a finalement quelque chose de savoureux dans l'évolution des notions d'entreprise 2.0, social business et autres avatars de l'entreprise moderne, digitalisée et réseauteuse. Un quelque chose qui confortera ceux qui pensent que le succès n'arrive jamais par chance et qu'il vient toujours un moment où il faut regarder les vrais problèmes en face...et les régler.
Les raisons pour lesquelles les entreprises doivent évoluer, changer leur modèle sont légion et connues. Certaines plus pertinentes et profondes que d'autres mais ça n'est pas la question ici. Tout le monde a toujours eu conscience qu'il ne s'agissait pas de faire de la pure cosmétique organisationnelle mais qu'il fallait plonger les mains au plus profond de la systémique  de l'entreprise et détricoter le capharnaüm qu'on a savamment construit année après année, décennie après décennie, en empilant couches et surcouches, en compliquant au lieu de simplifier. Un besoin évident...tout autant qu'il est compréhensible que vu l'ampleur de la tâche on recherche désespérément et indéfiniment la baguette magique qui permettrait de tout régler sans s'attaquer à une tâche d'une telle ampleur. D'autant plus que plus on repousse l'échéance en attendant de trouver la baguette magique, plus l'ampleur de la tâche s'accroit.
Là dessus l'entreprise 2.0, ou appelez ça comme vous voulez, est arrivée comme du pain béni. En effet les collaborateurs allaient adopter des comportements et pratiques vertueuses, efficaces, "gagnant-gagnant" permettant d'être plus efficaces aujourd'hui, préparer l'avenir, de reconstruire le lien social et tout cela spontanément, le plus naturellement du monde. A condition de leur donner les outils le permettant. On ne change rien, on ne met pas les mains dans le complexe moteur, on évite les soucis politiques et humains...on ajoute une surcouce qui n'impacte en rien les bases, les fondamentaux, le système et tout va s'arranger.
Le pari était tentant. Et il a été tenté.
On s'est rapidement rendu compte que l'adoption était tout sauf évidente. On a donc mis le paquet sur le sujet. Et puis on a vu que faire adopter les outils ne fonctionnait pas...ou alors en s'évertuant à créer une activité artificielle qui justifiait peut être l'investissement technologique mais ne profitait en rien à l'entreprise. Alors on a travaillé sur l'adoption des pratiques et usages. Pour se rendre compte qu'il s'agissait d'une affaire de sens, d'alignement et de systéme. Et qu'au final il fallait donc travailler sur....toute la masse choses qu'on avait savamment caché sous le tapis et que l'entreprise 2.0 devait éviter de traiter.
En croyant régler des problématiques organisationnelles et humaines à moindre frais grâce à des projets de ce type l'entreprise n'a fait qu'ouvrir la boite de Pandore, celle qui lui renvoie, tel un boomerang, ses limites, ses faillites, tous les chantiers qu'elle a cru pouvoir enterrer et lui montre l'ampleur du travail à accomplir.
En fait entreprise 2.0 et social business n'étaient pas la solution. Juste des principes qui aident à résoudre des problèmes auxquels on ne peut définitivement plus tourner le dos.
Related posts:
Avec le social CRM l'entreprise 2.0 sort de la boite noire et le marketing change de dimension
Entreprise 2.0 et social business : tendances pour 2012
Passage à l'entreprise 2.0 : changer les comportements n'est ni fiable ni suffisant
Adoption de l'entreprise 2.0 : il vous faut à la fois une voix et un tournevis
Entreprise 2.0 : prière de ne pas faire dans la demi-mesure 
(Source: Bloc-Notes de Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><em><strong>Résumé : l'entreprise 2.0 était vue, à ses débuts, comme la solution à tous les problèmes que l'entreprise accumulait depuis des années sans trop oser les traiter de front. De fil en aiguille la solution s'est avérée plus complexe que prévue à mettre en oeuvre. Au final, pour faire fonctionner cette entreprise 2.0 il apparait qu'il faut traiter...les problèmes que l'entreprise 2.0 était au départ supposée résoudre. Elle n'a en fait que remettre l'entreprise face à ses enjeux et ses responsabilités. En fait entreprise 2.0 et social business n'étaient pas la solution. Juste des principes qui aident à résoudre des problèmes auxquels on ne peut définitivement plus tourner le dos.</strong></em></p>
<p>Certains trouveront la chose ironique, d'autres se diront qu'il s'agit d'un juste et logique retour des choses. Il n'empêche qu'il y a finalement quelque chose de savoureux dans l'évolution des notions d'entreprise 2.0, social business et autres avatars de l'entreprise moderne, digitalisée et réseauteuse. Un quelque chose qui confortera ceux qui pensent que le succès n'arrive jamais par chance et qu'il vient toujours un moment où il faut regarder les vrais problèmes en face...et les régler.</p>
<p>Les raisons pour lesquelles les entreprises doivent évoluer, changer leur modèle sont légion et connues. Certaines plus pertinentes et profondes que d'autres mais ça n'est pas la question ici. Tout le monde a toujours eu conscience qu'il ne s'agissait pas de faire de la pure cosmétique organisationnelle mais qu'il fallait <a title="Le système compte plus que les individus" href="http://www.duperrin.com/2012/03/06/le-systeme-compte-plus-que-les-individus/" target="_blank">plonger les mains au plus profond de la systémique  de l'entreprise</a> et détricoter le capharnaüm qu'on a savamment construit année après année, décennie après décennie, en empilant couches et surcouches, en compliquant au lieu de simplifier. Un besoin évident...tout autant qu'il est compréhensible que vu l'ampleur de la tâche on recherche désespérément et indéfiniment la baguette magique qui permettrait de tout régler sans s'attaquer à une tâche d'une telle ampleur. D'autant plus que plus on repousse l'échéance en attendant de trouver la baguette magique, plus l'ampleur de la tâche s'accroit.</p>
<p>Là dessus l'entreprise 2.0, ou appelez ça comme vous voulez, est arrivée comme du pain béni. En effet les collaborateurs allaient adopter des comportements et pratiques vertueuses, efficaces, "gagnant-gagnant" permettant d'être plus efficaces aujourd'hui, préparer l'avenir, de reconstruire le lien social et tout cela spontanément, le plus naturellement du monde. A condition de leur donner les outils le permettant. On ne change rien, on ne met pas les mains dans le complexe moteur, on évite les soucis politiques et humains...on ajoute une surcouce qui n'impacte en rien les bases, les fondamentaux, le système et tout va s'arranger.</p>
<p>Le pari était tentant. Et il a été tenté.</p>
<p>On s'est rapidement rendu compte que l'adoption était tout sauf évidente. On a donc mis le paquet sur le sujet. Et puis on a vu que faire adopter les outils ne fonctionnait pas...ou alors en s'évertuant à créer une activité artificielle qui justifiait peut être l'investissement technologique mais ne profitait en rien à l'entreprise. Alors on a travaillé sur l'adoption des pratiques et usages. Pour se rendre compte qu'il s'agissait <a href="http://www.duperrin.com/2009/11/26/piloter-ladoption-montre-quon-est-a-cote-du-sujet/" target="_blank">d'une affaire de sens, d'alignement</a> et de <a title="Le système compte plus que les individus" href="http://www.duperrin.com/2012/03/06/le-systeme-compte-plus-que-les-individus/" target="_blank">systéme</a>. Et qu'au final il fallait donc travailler sur....toute la masse choses qu'on avait savamment caché sous le tapis et que l'entreprise 2.0 devait éviter de traiter.</p>
<p>En croyant régler des problématiques organisationnelles et humaines à moindre frais grâce à des projets de ce type l'entreprise n'a fait qu'ouvrir la boite de Pandore, celle qui lui renvoie, tel un boomerang, ses limites, ses faillites, tous les chantiers qu'elle a cru pouvoir enterrer et lui montre l'ampleur du travail à accomplir.</p>
<p><strong>En fait entreprise 2.0 et social business n'étaient pas la solution. Juste des principes qui aident à résoudre des problèmes auxquels on ne peut définitivement plus tourner le dos.</strong></p>
<p> </p>
<p>Related posts:<ol>
<li><a href='http://www.duperrin.com/2009/10/05/avec-le-social-crm-lentreprise-2-0-sort-de-la-boite-noire-et-le-marketing-change-de-dimension/' rel='bookmark' title='Avec le social CRM l'entreprise 2.0 sort de la boite noire et le marketing change de dimension'>Avec le social CRM l'entreprise 2.0 sort de la boite noire et le marketing change de dimension</a></li>
<li><a href='http://www.duperrin.com/2012/01/10/entreprise-2-0-et-social-business-tendances-pour-2012/' rel='bookmark' title='Entreprise 2.0 et social business : tendances pour 2012'>Entreprise 2.0 et social business : tendances pour 2012</a></li>
<li><a href='http://www.duperrin.com/2011/03/01/passage-a-lentreprise-2-0-changer-les-comportements-nest-ni-fiable-ni-suffisant/' rel='bookmark' title='Passage à l'entreprise 2.0 : changer les comportements n'est ni fiable ni suffisant'>Passage à l'entreprise 2.0 : changer les comportements n'est ni fiable ni suffisant</a></li>
<li><a href='http://www.duperrin.com/2009/12/24/adoption-de-lentreprise-2-0-il-vous-faut-a-la-fois-une-voix-et-un-tournevis/' rel='bookmark' title='Adoption de l'entreprise 2.0 : il vous faut à la fois une voix et un tournevis'>Adoption de l'entreprise 2.0 : il vous faut à la fois une voix et un tournevis</a></li>
<li><a href='http://www.duperrin.com/2011/11/29/entreprise-2-0-priere-ne-de-pas-faire-dans-la-demi-mesure/' rel='bookmark' title='Entreprise 2.0 : prière de ne pas faire dans la demi-mesure'>Entreprise 2.0 : prière de ne pas faire dans la demi-mesure</a></li>
</ol></p><div class="feedflare">
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</div> 
<br />(Source: <a href="http://www.duperrin.com">Bloc-Notes de Bertrand Duperrin</a>) ]]></content:encoded>
<category>Entreprise 2.0</category>
<category>adoption</category>
<category>alignement</category>
<category>organisation</category>
<category>sens</category>
<category>social business</category>
<category>système</category>
<category>systèmes</category>
<category>streamxd:type=Post</category>
<category>streamxd:pubdate=1337068852</category>
<comments>http://www.duperrin.com/2012/05/15/lentreprise-2-0-boite-de-pandore/#comments</comments>
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<source><![CDATA[Bloc-Notes de Bertrand Duperrin]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Tue, 15 May 2012 08:00:52 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] Links for this week (weekly)</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/english/?p=2161]]></guid>
<link><![CDATA[http://www.duperrin.com/english/2012/05/13/links-for-this-week-weekly-144/]]></link>
<description><![CDATA[Value People as an Asset on the Financial Statements
"What is your organization's most important asset? CEOs often respond that the organization's people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as expenses on the income statement and liabilities on the balance sheet — not as an investable asset. Thus, when CEOs seek to increase profit, they cut costs — like people — rather than investing in assets — like people — that can appreciate. "
tags:    humancapital  accounting  finance  assets  intangibles  intangiblecapital  financialstatements  balancesheet

In fact, investment advisory firm Ocean Tomo estimates that in 1975 more than 80% of the value in the S&P 500 firms consisted of tangible assets — like land, plant and equipment. In 2010, approximately 80% of the S&P500 market value is attributed to intangible assets. But, today's accounting systems and financial reporting are still using 20th century definitions, creating a "gap in GAAP" (the Generally Accepted Accounting Principles) on how value is created in the 21st century.

In January 1967, the Harvard Business Review published, "Put People on Your Balance Sheet," which discussed various methodologies for classifying human resources as assets, including:
historical cost,
replacement cost, and
opportunity cost.

. By using the Lev-Schwartz model, which calculates today's value of future compensation to employees of varying ages and experience levels, managers and investors can now track a variety of measures related to Infosys' human resources, such as "return on human resource value" and "value of human resources per employee." Infosys's annual report also includes a "comprehensive intangible assets score sheet" that can be used as a decision-making tool to determine how successful the firm has been at investing in its people from year to year.

A key factor in the shift toward viewing people as an asset is recognizing that an employee's value can appreciate with training, engagement, and teamwork — all investments that are essential for 21st century firms

Currently, there are no apparent leading U.S. or European companies performing this calculation — or at least not communicating it to their staff or investors. This powerful, transparent reporting on all the assets of a company has the potential to be a catalyst for developing a set of best practices that will provide a reliable methodology for the measurement and valuation of intangibles.

The massive shift towards people as assets to be invested in can ripple through the management systems, goals and aspirations of the firm.

Accounting standards will need to ultimately adapt this. The American Accounting Association analyzed this back in the 1970s, and needs to rekindle this approach. A new Sustainability Accounting Standards Board (SASB) is undertaking a new approach and educating the SEC as well.

Gambling With Intangibles
"What if the origin of political division in this country could be traced to a simple glitch of the generally accepted accounting practices?
In other words, charging money for baggage essentially transfers this service from the liability column to the asset column of the accounting statement. As a liability, it can only atrophy under the weight of austerity measures."
tags:    accounting  balancesheet  humancapital  customerservice  service  serviceeconomy

By charging fees, once neglected baggage service departments have become star revenue performers for airlines. Department managers can now justify new technology and equipment. Where before, baggage service only represented a cost, it now provides millions in revenu

The basic problem is that regulators have been working for the last two years to define the difference between hedging and gambling, and can't.

What if that's what it's all about; all the fighting, and slander, and division, and prejudice, and injustice, and violence, etc., caused by a simple accounting system problem.

When we do not have an accounting system for human values, we can only gamble with them.

7 Lessons Lego Can Teach You About Enterprise Collaboration
"After a turbulent spell and a change in leadership the company decided to open up innovation to the community, initially through the Ambassador program created in 2005, allowing not only collaboration with customers but also suppliers that would enable Lego to churn out more advanced products. This modular approach was borrowed from the open source community and allowed manufacturers to design for the Lego ecosystem."
tags:    casestudies  lego  innovation  openinnovation  communities  ambassadors  customers

(1) Use external suppliers to fill in your gaps

(2) Utilize the 'weak ties' in your community --

(3) Develop clear rules and expectations

(4) Make sure both sides win

(5) Customers aren't employees

(6) There is no one community member

(7) Be open and transparent

Dear GE: You Can Do Better!
"Despite all the wonderful things in the second paragraph of his letter that Mr. Sheffer says about GE, Wall Street has had persistently negative view of the firm: GE's share price has declined by 35 percent over the past ten years. GE is one of three firms in the list (along with Wal-Mart and Johnson & Johnson) that is doing markedly worse than the S&P 500, which is at +32 percent over the ten-year period.
"
tags:    GE  radicalmanagement  casestudies  marketvalue  innovation  outcomes  ouputs  creativeeconomy

Instead of pursuing maximizing shareholder value as most of the Hay "leaders", like GE, are doing, these firms are focused on delighting customers with continuous innovation. Paradoxically, it turns out that a tight focus on delighting customers makes more money than a tight focus on making money.

It's about understanding the principles of radical management that are needed to succeed in the customer-driven world of the 21st Century marketplace.

We know that the 20th Century industrial-style management isn't adapted to the emerging Creative Economy, in which the driving force is continuous innovation and customer delight. The Creative Economy is an economy in which organizations are agile and continually offering new value to customers and delivering it sooner. The Creative Economy is an economy in which firms focus less on short-term financial returns and more on creating long-term customer value based on trust.

The new bottom line of business is: is the customer delighted? It's a fundamental shift from outputs to outcomes. It's about, not just finding fast-growing sectors, but rather creating them. Creating fast growing sectors is much more profitable than finding them.

How to Engage Your Customers and Employees
"Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.
Meanwhile, employees increasingly look beyond compensation to non-monetary factors such as advancement, recognition, and corporate social responsibility in choosing where to work. And with the retirement of the Baby Boomers looming, attracting, retaining, and growing the next generation of leaders is an essential task for any organization."
tags:    marketing  humanresources  values  culture  community  context  stakeholders  employees  engagement

Is Gamification A Great Motivator?
"More companies are applying game mechanics to internal and external apps and processes, Gartner says. But why gaming? Why now?"
tags:    gamification  processes  businessprocess

"The accessibility of information on the Internet and the ability to gather and share information has increased significantly over the past five years," she said. "Also, you're competing with other activities that a user might be able to do. How can you make your activity more appealing than other activities?"

The idea of game mechanics, said Avey, is taking elements of games and putting them into a normal business process.

Gamification can also be used to encourage knowledge sharing, said Avey, and over time it can help users better understand colleagues' strengths and weaknesses, as well as their areas of expertise.

CRM traditionnel versus Social CRM
"Aujourd'hui les clients ont plus de pouvoir et sont plus connectés que jamais. Cela appelle une réponse des marques
Le CRM traditionnel concerne la récupération et la gestion des données clients. Le Social CRM est une stratégie d'engagement des clients
Les ventes dirige le CRM traditionnel. Les conversations dirigent le Social CRM et les ventes ne sont qu'un sous-produit."
tags:    crm  socialcrm

The social side of strategy
"
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?"
tags:    strategy  socialbusiness  crowdsourcing  alignment  leadership  casestudies  HCL  wikimedia  redhat  3M  aegon

The best way to describe the possibilities of community-based strategy approaches is to show them in action. Two examples demonstrate the lengths to which some companies have already gone in broadening their strategy processes, as well as the degree to which the executives who participated are convinced of the benefits.

The solution was to turn the company's existing business-planning process—a live meeting called Blueprint, which involved a few hundred top executives—into an online platform open to thousands of people. The new process, dubbed My Blueprint, was launched in 2009, with 300 HCL managers posting their business plans, each coupled with an audio presentation. More than 8,000 employees (including several members of the teams that had submitted plans) were then invited to review and provide input on the individual blueprints. A surge of advice followed. The inclusive nature of the process helped identify specific ideas for cross-unit collaboration and gave business leaders a chance to obtain detailed and actionable feedback from interested individuals across the company.

To ensure accountability for developing the priorities further and for making them actionable, the company tasked a new group of executives to lead teams exploring each of the nine areas. These leaders were senior functional ones whose responsibilities put them a level or two below the C-suite. Each of their teams fleshed out one or two of the most important strategic initiatives and was empowered to execute the plans for them without further approvals.

The company invited all of its sales, marketing, and R&D employees to a Web-based forum called InnovationLive, which over a two-week period attracted more than 1,200 participants from over 40 countries and generated more than 700 ideas. The end result was the identification of nine new future markets with an aggregate revenue potential in the tens of billions of dollars. Since then, 3M has held several additional InnovationLive events, and more are on the way.

Those employees not only understand the strategy better but are also more motivated to help execute it effectively and more likely to spot emerging opportunities or threats that require quick adjustments.

Of course, adopting social-strategy tools doesn't automatically create alignment. Companies must create it actively, particularly among middle managers, who as the guardians of everyday operations bear the brunt of making any company's strategy work.

The Dutch insurer AEGON sidestepped problems such as these by breaking its strategy discussion into manageable topics related to everyday operational practices. That allowed middle managers to assume responsibility for the discussion and contribute their expertise

Taking these principles to their logical conclusion suggests a shift in the strategic-leadership role of the CEO and other members of the C-suite: from "all-knowing decision makers," who are expected to know everything and tell others what to do, to "social architects," who spend a lot of time thinking about how to create the processes and incentives that unearth the best thinking and unleash the full potential of all who work at a company

For a mass digital dialogue to succeed, people need to express themselves openly, which may leave some participants feeling exposed. Leaders can help by demonstrating vulnerability as well—peeling off the layers of formal composure.

Barriers to Change: The Real Reason Behind the Kodak Downfall
"Kodak has recently declared bankruptcy. Usually, when this hits the news it is analyzed by the numbers people who, looking at five years' worth of financial data, give their quantitative and financial explanation of the failure. More qualitative types will go back 10 years sometimes, and even go beyond finances to talk about strategy, CEOs, competition, and the like. Recent well-done Financial Times articles (here and here) go back even further for Kodak. And yet people still fail to see Kodak's real problem."
tags:    casestudies  kodak  innovation  culture  change

a new technology has fierce competitors, low margins and cannibalizes your high margin core business. And Kodak did not take decisive action to combat the inevitable challenges.

Answer: The organization overflowed with complacency

Historically, Kodak was built on a culture of innovation and change. It's the type of culture that's full of passionate innovators, already naturally in tune to the urgency surrounding changes in the market and technolog

One key to avoiding complacency is to ensure these innovators have a voice with enough volume to be heard (and listened to) at the top

As Kodak became more successful, complacency grew, leaders listened less to these voices,

Leader Meter 2.0: Spotting the natural leaders in your company
"True leadership often comes from people with personal power, regardless of whether they have positional authority [1]. This hack proposes a dynamic system for measuring an individual's "natural leadership," — the extent to which their contributions are seen as valuable, both inside and outside of an organization, and publish these results for all to see. This hack borrows concepts from the popular reputational capital sites like Klout.com and Peerindex.com, the Net Promoter methodology, as well as from Gary Hamel's ideas of how to identify natural leaders [2]. In addition to providing insight into who an organization's natural leaders are, such a system can provide motivation for employees to make more valuable contributions."
tags:    management  leadership

Millennials Present a Management Challenge
"While a Traditional, born 1945 or earlier, would accept almost any order as long as it came through the proverbial chain of command, Boomers and Gen X might hesitate but comply. But Millennials most likely will balk at doing things "the way we've always done it" because they want freedom of choice in everything. They may not balk at the assignment itself but instead may challenge the methodology."
tags:    humanresources  management  millenials  geny  feedback

The one positive result in establishing Millennial generational characteristics is this: when we pay attention to their characteristics, we reexamine our management and leadership style, which ultimately brings us full circle: all human beings want to feel good, want to do good work and be recognized for it, and actually are pretty good people. This is not rocket science!

5 Questions to Ask When Choosing an Enterprise Social Network
"With that in mind, be sure to ask these five questions when considering which social network platform to use:"
tags:    socialsoftware  socialnetwork  enterprisesocialsoftware

1. What specific tasks do you need it to accomplish?

2. How will the software ease productivity or communication bottlenecks in your organization?

3. Do you want a hosted or installed service?

4. Can the system grow and adapt easily to changing needs and technology?

5. What level of training is required before someone can use the system?

It's Time to Rethink Continuous Improvement
"Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization's health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it's time to question these methods."
tags:    sixsigma  lean  kaizen  continuousimprovement

Looking beyond Japan, iconic six sigma companies in the United States, such as Motorola and GE, have struggled in recent years to be innovation leaders. 3M, which invested heavily in continuous improvement, had to loosen its sigma methodology in order to increase the flow of innovation

Customize how and where continuous improvement is applied. One size of continuous improvement doesn't fit all parts of the organization. The kind of rigor required in a manufacturing environment may be unnecessary, or even destructive, in a research or design shop

Question whether processes should be improved, eliminated, or disrupted. Too many continuous improvement projects focus so much on gaining efficiencies that they don't challenge the basic assumptions of what's being done

Assess the impact on company culture. Take a hard look at the cultural implications of continuous improvement. How do they affect day-to-day behaviors?

Networks Eat Strategy for Breakfast...Everyday
"The new year is here and businesses everywhere are in the process of developing, refining or finalizing their strategies for 2012. That said, how many organizations are taking a close, in-depth look at their culture as a basis for driving strategy?"
tags:    culture  networks  strategy  hierarchy  organizationalcharts

honest portrayal of how the fabric of human relationships (and the differences, nuances thereof) = culture.

While companies look to their org charts as pathways for executing on strategy, our intuition and experience tells us there are informal channels and relationships that largely dictate how work really gets done. Each company's "networks" are different and unique. They can be quite independent of hierarchy and form the basis for culture

Understanding informal networks enables leaders to align the organization (not the org chart) with its strategic direction and move more quickly and effectively

Once you get the culture, you can execute on strategy with greater ease and efficiency.

Le monde du travail au 21e siècle
"« Après le e-learning, le social learning [apprentissage social] est le nouveau concept qui doit révolutionner la formation dans les années à venir. Cette approche collaborative de la transmission des savoirs a réellement pris son essor avec le développement des réseaux sociaux. Les technologies du web2.0 permettent désormais de regrouper, de structurer et de diffuser les savoirs informels contenus dans une entreprise. Pour le plus grand bénéfice des collaborateurs, qui s'en trouvent plus impliqués et motivés, et des clients, qui voient la compétence de leurs interlocuteurs améliorée. Mais aussi des DRH [ressources humaines], pour qui ce mode de formation collaboratif représente une opportunité peu coûteuse, rapide et efficace de capitaliser les connaissances présentes à l'intérieur de l'entreprise et d'en favoriser la diffusion. Le social learning devrait venir compléter l'offre existante de formations traditionnelles, présentiel et e-learning, et favoriser l'avènement de l'entreprise collaborative."
tags:    sociallearning  skills  competencies

« le social learning ne repose pas tant sur le contenu que sur la façon dont on va se connecter aux autres

1. votre mobile sera votre bureau, votre salle de classe et votre concierge, 2. les utilisateurs du web forceront les corporations à se réinventer, 3. la description de tâches pour un dirigeant inclura d'écrire dans un blogue, 4. une littératie des médias sociaux sera requise de tous les employés et 5. la distinction entre le marketing, les communications et l'apprentissage sera confondue.

La Apollo Research Institute publiait récemment leurs prédictions quant aux compétences qui seront (sont) requises dans un milieu de travail ouvert, réseauté et collaboratif. En voici une traduction libre :
Transdisciplinarité -- cette capacité de comprendre des concepts au travers de divers champs disciplinaires
Collaboration virtuelle -- capacité de travailler efficacement, de susciter l'engagement et de s'afficher comme joueur d'équipe virtuelle
Dégager un sens -- dégager le sens sous-jacent de ce qui est exprimé
Intelligence sociale -- capacité de se «connecter» aux autres afin de susciter les réactions et interactions de qualité
Compétence interculturelle -- savoir travailler dans divers contextes culturels
Gestion de la charge cognitive -- savoir discerner, filtrer et trier l'information abondante et savoir comment optimiser l'usage d'outils de communication pour y arriver
Pensée innovante et adaptative -- proposer des solutions qui vont au-delà du cadre usuel de raisonnement
Pensée rationnelle (« computational») -- capacité de traduire des données en concepts et comprendre le raisonnement à base de données.
Littératie numérique -- Évaluer la pertinence et développer des contenus en formats numériques, et utiliser ces nouveaux médias comme effet de levier pour une communication efficace
État d'esprit «design» -- savoir représenter et développer des tâches ou processus pour atteindre objectifs.


Chart Focus: How business uses social technologies
"McKinsey's fifth annual survey on social tools and technologies shows that when integrated into the daily work of employees and adopted on a large scale throughout a new kind of business—the networked enterprise—they can improve operations, financial performance, and market share. "
tags:    socialsoftware  usage  socialbusiness  enterprise2.0  networkedenterprise

Social Business -- Where Bosses and Managers Become Servant Leaders
"But if that's the case I am sure at this point in time you folks would be probably wondering what's the new role of leadership then in the world of Social Business? Can we define it nowadays in some sort of form or shape? Or will we have to create a new one altogether? Well, we may not. Once again, we may not need to go ahead and reinvent the wheel, since we may have had it all along over the last few hundred years and we never noticed... Welcome to the Era of Servant Leadership! "
tags:    management  leadership  servantleadership

a management philosophy which implies a comprehensive view of the quality of people, work and community spirit. It requires a spiritual understanding of identity, mission, vision and environment. A servant leader is someone who is servant first, who has responsibility to be in the world, and so he contributes to the well-being of people and community. A servant leader looks to the needs of the people and asks himself how he can help them to solve problems and promote personal development. He places his main focus on people, because only content and motivated people are able to reach their targets and to fulfill the set expectations

"Business is an ecosystem, not a battlefield
A company is a community, not a machine
Management is service, not control
My employees are my peers, not my children
Motivation comes from vision, not from fear
Change equals growth, not pain
Technology offers empowerment, not automation
Work should be fun, not mere toil"



L'architecture organisationnelle est sensible à l'échelle
"La taille d'une organisation influe sur les modes de prise de décision, de transfert d'information ou de coopération, ce qui fait que les « bonnes recettes » à 10 personnes ne fonctionnent pas forcément à 100 ou encore moins à 1000. Plus précisément, un grand nombre de problèmes apparaissent lorsque la taille augmente, et l'efficacité n'est pas proportionnelle à la force de travail disponible. Cette constatation n'est pas sans rappeler ce qu'on observe dans les systèmes parallèles (cf. la loi d'Admdhal) qui montre que la puissance que l'on obtient en multipliant les processeurs est compensée par la tâche croissante de synchronisation. Ce n'est pas une surprise : les petites structures souffrent moins des problèmes de coordination et de synchronisation !"
tags:    organization  coordination  dunbar  scale  scalability  context  teams  management  structure  organizationaldesign  lean  interfaces  autonomy  SOA  complexity  networks  socialnetworks  enterprise2.0  socialbusiness  podularity

La tentation d'éviter les tares des grandes organisations opérationnelles en les découpant en plus petites est pertinente si le coefficient est faible, et pas forcément efficace dans le cas contraire. Ce qui nous ramène à la thèse initiale : la bonne organisation dépend du contexte et de la taille.

Je pense que la taille de 150 est un seuil critique dans la gestion des organisations, et ceci est conforté par 20 ans de discussions avec des managers opérationnels.

C'est ce qui explique qu'en dehors des réunions d'information, il existe des tailles idéales pour des réunions de brainstorming ou de prises de décision, entre 7 et 10.

dans le monde complexe du 21e siècle, les activités de communication qui sont nécessaires pour coordonner des tâches obtenues par décomposition d'un objectif unique prennent une part sans cesse croissante du temps actif disponible.

C'est ce qui explique les limites de la Taylorisation : en décomposant/spécialisant, on multiplie des interfaces qui, contrairement à la vision mécanique du 20e siècle, exigent des flux d'information de coordination à complexité quadratique.

Dès que l'organisation dépasse une certaine taille, les échanges indirects (qui passent par la médiation d'une autre personne, d'un groupe ou d'un support) dominent les échanges directs.

. Si l'on souscrit à la thèse de March & Simon qu'une des fonctions clés du management est de gérer les flux d'information, il est clair que cette structure de management est forcément sensible à l'échelle.

le management a une responsabilité essentielle dans la transformation de l'entreprise face aux défis de l'agilité et de la complexité.  Il est clair que tout ce que j'écris depuis quelque temps d'appuie sur la « puissance des petites équipes », en particulier les méthodes agiles de développement et le lean software development. En revanche, il ne faut pas s'y tromper, ces bénéfices sont très fortement dépendant de l'échelle et on n'organise pas une grande équipe comme une petite

En revanche, tout ne se règle pas par auto-organisation.
Il faut donc bénéficier des avantages des « small teams », au sein d'une architecture modulaire semblable à celle du système d'information


« lean management » gère cette problématique avec des équipes autonomes et indépendantes, reliées par des interfaces « dures » (stables et contraignantes).

Une des craintes des spécialistes du lean par rapport aux pratiques 2.0 est qu'elles créent des interfaces « molles » et renforce les dépendances.

on retrouve les principes du SOA : organiser en termes de services, définis par des interfaces « strictes » pour favoriser l'encapsulation, c'est-à-dire l'autonomie locale

Les équipes doivent être organisées au sein d'une structure, avec un véritable management qui joue un rôle, et qui s'appuie sur une culture propre aux grandes organisations, celle de la maîtrise de la complexité.



La structure de coordination de l'entreprise -- en particulier les réseaux créés par l'Entreprise 2.0 - est une structure multi-échelle, elle ne globalise pas les problèmes, mais elle se décline de façon fractale à des échelles multiples.

La science des réseaux sociaux nous enseigne qu'une bonne structure de coordination est « scale-free » dans un sens très particulier qui signifie que la répartition des degrés dans les noeuds de connexion suit une « power law », ce qui implique qu'il existe de nombreux noeuds très connectés

Un réseau podulaire est la combinaison de petits sous-graphes fortement connectés (les pods) dans un maillage plus large

On trouve dans cette conclusion une clé d'articulation pour le management : l'autonomie est fournie par l'utilisation de « small teams », le « mastery » est une des ambitions des pratiques du lean, et le management est bien là pour expliquer et nourrir le « sens »

Social Project Management -- Narrating the project as it happens.
"What happens in a consumer social environment like Facebook is that people "narrate" their lives. So, in a social business environment, workers can learn to "narrate" their work. In a previous post, we argued that social business applications help to make work "observable", and more recently we've argued that a key benefit of social project management (and other social applications) is to "make the invisible, visible"."
tags:    narration  socialbusiness  socialprojectmanagement  workflow  projectmanagement  enterprise2.0  report  statusmeetings

Knowledge processes are notoriously difficult to observe -- so much so that identifying the current state of a knowledge process is almost impossible

In addition, distribute teams lose significant observability that comes from being collocated. However, social business changes both of these issues -- IF the people executing the process "narrate" it as it happens.

In a project execution process, narration typically happens during status reporting meetings, by project managers chasing down people for updates, in daily stand up meetings, etc.

In a social project management environment, this can happen via narration by individuals (and by the software itself) on the project activity stream.

The same dynamic applies when our project teams narrate the work of a project. We need far fewer status reporting sessions, because everyone is being made aware of things as they happen.

Social Business: Where It's Been & Where It's Going
"Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It's natural to want to move to the next thing—but I'm convinced that today we are largely still talking about the "social media" era. The best of "social business" is yet to come in my opinion and we have a lot of work to do in between."
tags:    socialbusiness  socialmedi  businessmodel

Despite much of the chatter around "social business", the reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business.

Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business"

Having lived and worked during the "Digital Media" and "Digital Business" era, I think we're scratching the surface as we straddle the worlds between social media and social business today. While there are many similarities to the past, there are also several key differences.

Organization is a process, not a structure
"It is time to rethink. Rather than thinking of organization as an imposed structure, plan or design, organization arises from the interactions of interdependent individuals who need to come together."
tags:    organization  process  structure  agility  flexibility  information
The accumulating failures at organizational agility can be traced to a fundamental but mistaken assumption that organizations are structures guiding, and as a consequence, limiting interaction

It is not about hierarchies vs. networks, but about a much deeper change. Organizations are creative, responsive processes and emergent patterns in time. All creative, responsive processes have the capacity to constantly self-organize and re-organize all the time

What we still have not understood is that people need to have access to information that no one could predict they would want to know. Even they themselves did not know they needed it -- before they needed it.

We seek organization, but organization is a continuous process, not a structure.

Posted from Diigo. The rest of my favorite links are here. 
(Source: Bertrand Duperrin's Notepad) ]]></description>
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<p class="diigo-link">                <a href="http://www.managementexchange.com/hack/value-people-asset-financial-statements">Value People as an Asset on the Financial Statements</a>      </p>
<p class="diigo-description">"What is your organization's most important asset? CEOs often respond that the organization's people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as expenses on the income statement and liabilities on the balance sheet — not as an investable asset. Thus, when CEOs seek to increase profit, they cut costs — like people — rather than investing in assets — like people — that can appreciate. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/humancapital">humancapital</a>            <a href="http://www.diigo.com/user/bertrandduperrin/accounting">accounting</a>            <a href="http://www.diigo.com/user/bertrandduperrin/finance">finance</a>            <a href="http://www.diigo.com/user/bertrandduperrin/assets">assets</a>            <a href="http://www.diigo.com/user/bertrandduperrin/intangibles">intangibles</a>            <a href="http://www.diigo.com/user/bertrandduperrin/intangiblecapital">intangiblecapital</a>            <a href="http://www.diigo.com/user/bertrandduperrin/financialstatements">financialstatements</a>            <a href="http://www.diigo.com/user/bertrandduperrin/balancesheet">balancesheet</a></p>
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<div class="diigoContentInner">In fact, investment advisory firm Ocean Tomo estimates that in 1975 more than 80% of the value in the S&P 500 firms consisted of tangible assets — like land, plant and equipment. In 2010, <a rel="nofollow" href="http://www.huffingtonpost.com/r-paul-herman/www.oceantomo.com/productsandservices/investments/indexes/ot300" target="_hplink">approximately 80% of the S&P500 market value is attributed to intangible assets</a>. But, today's accounting systems and financial reporting are still using 20th century definitions, creating a "gap in GAAP" (the Generally Accepted Accounting Principles) on how value is created in the 21st century.</div>
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<p>In January 1967, the<em> <a rel="nofollow" href="http://www.hbr.org/" target="_hplink">Harvard Business Review</a></em> published, "Put People on Your Balance Sheet," which discussed various methodologies for classifying human resources as assets, including:</p>
<ul>
<li class="first">historical cost,</li>
<li>replacement cost, and</li>
<li class="last">opportunity cost.</li>
</ul>
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<div class="diigoContent">
<div class="diigoContentInner">. By using the Lev-Schwartz model, which calculates today's value of future compensation to employees of varying ages and experience levels, managers and investors can now track a variety of measures related to Infosys' human resources, such as "return on human resource value" and "value of human resources per employee." Infosys's annual report also includes a "<a rel="nofollow" href="http://www.infosys.com/investors/reports-filings/annual-report/annual/Documents/AR-2010/Additional-Information/Intangable-Assets-Score-Sheets.html" target="_hplink">comprehensive intangible assets score sheet</a>" that can be used as a decision-making tool to determine how successful the firm has been at investing in its people from year to year.</div>
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<li>
<div class="diigoContent">
<div class="diigoContentInner">A key factor in the shift toward viewing people as an asset is recognizing that an employee's value can appreciate with training, engagement, and teamwork — all investments that are essential for 21st century firms</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Currently, there are no apparent leading U.S. or European companies performing this calculation — or at least not communicating it to their staff or investors. This powerful, transparent reporting on all the assets of a company has the potential to be a catalyst for developing a set of best practices that will provide a reliable methodology for the measurement and valuation of intangibles.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The massive shift towards people as assets to be invested in can ripple through the management systems, goals and aspirations of the firm.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Accounting standards will need to ultimately adapt this.  The American Accounting Association analyzed this back in the 1970s, and needs to rekindle this approach.  A new Sustainability Accounting Standards Board (SASB) is undertaking a new approach and educating the SEC as well.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.ingenesist.com/general-info/gambling-with-new-value.html">Gambling With Intangibles</a>      </p>
<p class="diigo-description">"What if the origin of political division in this country could be traced to a simple glitch of the generally accepted accounting practices?<br />
In other words, charging money for baggage essentially transfers this service from the liability column to the asset column of the accounting statement. As a liability, it can only atrophy under the weight of austerity measures."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/accounting">accounting</a>            <a href="http://www.diigo.com/user/bertrandduperrin/balancesheet">balancesheet</a>            <a href="http://www.diigo.com/user/bertrandduperrin/humancapital">humancapital</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customerservice">customerservice</a>            <a href="http://www.diigo.com/user/bertrandduperrin/service">service</a>            <a href="http://www.diigo.com/user/bertrandduperrin/serviceeconomy">serviceeconomy</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">By charging fees, once neglected baggage service departments have become star revenue performers for airlines. Department managers can now justify new technology and equipment. Where before, baggage service only represented a cost, it now provides millions in revenu</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The basic problem is that regulators have been working for the last two years to define the difference between hedging and gambling, and can't.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">What if that's what it's all about; all the fighting, and slander, and division, and prejudice, and injustice, and violence, etc., caused by a simple accounting system problem.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">When we do not have an accounting system for human values, we can only gamble with them.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.socialbusinessnews.com/7-lessons-lego-can-teach-you-about-enterprise-collaboration">7 Lessons Lego Can Teach You About Enterprise Collaboration</a>      </p>
<p class="diigo-description">"After a turbulent spell and a change in leadership the company decided to open up innovation to the community, initially through the Ambassador program created in 2005, allowing not only collaboration with customers but also suppliers that would enable Lego to churn out more advanced products.  This modular approach was borrowed from the open source community and allowed manufacturers to design for the Lego ecosystem."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/lego">lego</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/openinnovation">openinnovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/communities">communities</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ambassadors">ambassadors</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customers">customers</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">(1) Use external suppliers to fill in your gaps</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(2) Utilize the 'weak ties' in your community --</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(3) Develop clear rules and expectations</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(4) Make sure both sides win</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(5) Customers aren't employees</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(6) There is no one community member</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(7) Be open and transparent</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/stevedenning/2012/05/04/dear-ge-you-can-do-better">Dear GE: You Can Do Better!</a>      </p>
<p class="diigo-description">"Despite all the wonderful things in the second paragraph of his letter that Mr. Sheffer says about GE, Wall Street has had persistently negative view of the firm: GE's share price has declined by 35 percent over the past ten years. GE is one of three firms in the list (along with Wal-Mart and Johnson & Johnson) that is doing markedly worse than the S&P 500, which is at +32 percent over the ten-year period.</p>
<p>"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/GE">GE</a>            <a href="http://www.diigo.com/user/bertrandduperrin/radicalmanagement">radicalmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/marketvalue">marketvalue</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/outcomes">outcomes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ouputs">ouputs</a>            <a href="http://www.diigo.com/user/bertrandduperrin/creativeeconomy">creativeeconomy</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Instead of pursuing maximizing shareholder value as most of the Hay "leaders", like GE, are doing, these firms are focused on delighting customers with continuous innovation. Paradoxically, it turns out that a tight focus on delighting customers <a rel="nofollow" href="http://www.forbes.com/sites/stevedenning/2011/04/01/is-delighting-the-customer-profitable/" target="_blank">makes more money </a>than a tight focus on making money.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">It's about understanding the principles of <a rel="nofollow" href="http://blogs.forbes.com/stevedenning/2011/07/08/the-five-big-surprises-of-radical-management/" target="_blank">radical management</a> that are needed to succeed in the customer-driven world of the 21<sup>st</sup> Century marketplace.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">We know that the 20<sup>th</sup> Century industrial-style management isn't adapted to the emerging<strong> </strong><em><strong>Creative Economy</strong></em>, in which the driving force is continuous innovation and customer delight. The Creative Economy is an economy in which organizations are agile and continually offering new value to customers and delivering it sooner. The Creative Economy is an economy in which firms focus less on short-term financial returns and more on creating long-term customer value based on trust.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The new bottom line of business is: is the customer delighted? It's a fundamental shift from outputs to outcomes. It's about, not just finding fast-growing sectors, but rather creating them. Creating fast growing sectors is <a rel="nofollow" href="http://www.forbes.com/sites/stevedenning/2011/04/01/is-delighting-the-customer-profitable/" target="_blank">much more profitable</a> than finding them.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://blogs.hbr.org/cs/2012/05/how_to_engage_your_customers_a.html#.T6qfLntHrl8.twitter">How to Engage Your Customers and Employees</a>      </p>
<p class="diigo-description">"Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.</p>
<p>Meanwhile, employees increasingly look beyond compensation to non-monetary factors such as advancement, recognition, and corporate social responsibility in choosing where to work. And with the retirement of the Baby Boomers looming, attracting, retaining, and growing the next generation of leaders is an essential task for any organization."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/marketing">marketing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/humanresources">humanresources</a>            <a href="http://www.diigo.com/user/bertrandduperrin/values">values</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/community">community</a>            <a href="http://www.diigo.com/user/bertrandduperrin/context">context</a>            <a href="http://www.diigo.com/user/bertrandduperrin/stakeholders">stakeholders</a>            <a href="http://www.diigo.com/user/bertrandduperrin/employees">employees</a>            <a href="http://www.diigo.com/user/bertrandduperrin/engagement">engagement</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="nineCs.jpg" href="http://www.diigo.com/item/image/331x/yxdh">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbspessepzpsprcqr/537553aac58c2be57d63419053d946e9?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/232901543/is-gamification-a-great-motivator">Is Gamification A Great Motivator?</a>      </p>
<p class="diigo-description">"More companies are applying game mechanics to internal and external apps and processes, Gartner says. But why gaming? Why now?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/gamification">gamification</a>            <a href="http://www.diigo.com/user/bertrandduperrin/processes">processes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessprocess">businessprocess</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">"The accessibility of information on the Internet and the ability to gather and share information has increased significantly over the past five years," she said. "Also, you're competing with other activities that a user might be able to do. How can you make your activity <a rel="nofollow" href="http://www.informationweek.com/thebrainyard/news/232900572/gamification-boosts-employee-health-behavior-blue-shield-argues">more appealing</a> than other activities?"</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The idea of game mechanics, said Avey, is taking elements of games and putting them into a normal business process.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Gamification can also be used to encourage <a rel="nofollow" href="http://www.informationweek.com/thebrainyard/news/232602379/sxsw-what-gaming-should-teach-it-leaders">knowledge sharing</a>, said Avey, and over time it can help users better understand colleagues' strengths and weaknesses, as well as their areas of expertise.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://poncier.org/blog/?p=4534">CRM traditionnel versus Social CRM</a>      </p>
<p class="diigo-description">"Aujourd'hui les clients ont plus de pouvoir et sont plus connectés que jamais. Cela appelle une réponse des marques<br />
Le CRM traditionnel concerne la récupération et la gestion des données clients. Le Social CRM est une stratégie d'engagement des clients<br />
Les ventes dirige le CRM traditionnel. Les conversations dirigent le Social CRM et les ventes ne sont qu'un sous-produit."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/crm">crm</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialcrm">socialcrm</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="CRM traditionnel versus Social CRM" href="http://www.diigo.com/item/image/331x/qnw0">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbsperbqrzpsprbqe/3103022929ebc85e56a18259af9d9dc4?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="https://www.mckinseyquarterly.com/Strategy/Strategy_in_Practice/The_social_side_of_strategy_2965">The social side of strategy</a>      </p>
<p class="diigo-description">"<br />
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/strategy">strategy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crowdsourcing">crowdsourcing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/alignment">alignment</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a>            <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/HCL">HCL</a>            <a href="http://www.diigo.com/user/bertrandduperrin/wikimedia">wikimedia</a>            <a href="http://www.diigo.com/user/bertrandduperrin/redhat">redhat</a>            <a href="http://www.diigo.com/user/bertrandduperrin/3M">3M</a>            <a href="http://www.diigo.com/user/bertrandduperrin/aegon">aegon</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">The best way to describe the possibilities of community-based strategy approaches is to show them in action. Two examples demonstrate the lengths to which some companies have already gone in broadening their strategy processes, as well as the degree to which the executives who participated are convinced of the benefits.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The solution was to turn the company's existing business-planning process—a live meeting called Blueprint, which involved a few hundred top executives—into an online platform open to thousands of people. The new process, dubbed My Blueprint, was launched in 2009, with 300 HCL managers posting their business plans, each coupled with an audio presentation. More than 8,000 employees (including several members of the teams that had submitted plans) were then invited to review and provide input on the individual blueprints. A surge of advice followed. The inclusive nature of the process helped identify specific ideas for cross-unit collaboration and gave business leaders a chance to obtain detailed and actionable feedback from interested individuals across the company.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">To ensure accountability for developing the priorities further and for making them actionable, the company tasked a new group of executives to lead teams exploring each of the nine areas. These leaders were senior functional ones whose responsibilities put them a level or two below the C-suite. Each of their teams fleshed out one or two of the most important strategic initiatives and was empowered to execute the plans for them without further approvals.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The company invited all of its sales, marketing, and R&D employees to a Web-based forum called InnovationLive, which over a two-week period attracted more than 1,200 participants from over 40 countries and generated more than 700 ideas. The end result was the identification of nine new future markets with an aggregate revenue potential in the tens of billions of dollars. Since then, 3M has held several additional InnovationLive events, and more are on the way.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Those employees not only understand the strategy better but are also more motivated to help execute it effectively and more likely to spot emerging opportunities or threats that require quick adjustments.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Of course, adopting social-strategy tools doesn't automatically create alignment. Companies must create it actively, particularly among middle managers, who as the guardians of everyday operations bear the brunt of making any company's strategy work.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The Dutch insurer AEGON sidestepped problems such as these by breaking its strategy discussion into manageable topics related to everyday operational practices. That allowed middle managers to assume responsibility for the discussion and contribute their expertise</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p>  
<p> Taking these principles to their logical conclusion suggests a shift in the strategic-leadership role of the CEO and other members of the C-suite: from "all-knowing decision makers," who are expected to know everything and tell others what to do, to "social architects," who spend a lot of time thinking about how to create the processes and incentives that unearth the best thinking and unleash the full potential of all who work at a company</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">For a mass digital dialogue to succeed, people need to express themselves openly, which may leave some participants feeling exposed. Leaders can help by demonstrating vulnerability as well—peeling off the layers of formal composure.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall">Barriers to Change: The Real Reason Behind the Kodak Downfall</a>      </p>
<p class="diigo-description">"Kodak has recently declared bankruptcy. Usually, when this hits the news it is analyzed by the numbers people who, looking at five years' worth of financial data, give their quantitative and financial explanation of the failure. More qualitative types will go back 10 years sometimes, and even go beyond finances to talk about strategy, CEOs, competition, and the like. Recent well-done Financial Times articles (here and here) go back even further for Kodak. And yet people still fail to see Kodak's real problem."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/kodak">kodak</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/change">change</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">a new technology has fierce competitors, low margins and cannibalizes your high margin core business. And Kodak did not take decisive action to combat the inevitable challenges.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Answer: The organization overflowed with <a rel="nofollow" href="http://www.kotterinternational.com/kotterprinciples/urgency/complacency" title="KotterInternational.com: Complacency" target="_blank">complacency</a></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Historically, Kodak was built on a culture of innovation and change. It's the type of culture that's full of passionate innovators, already naturally in tune to the urgency surrounding changes in the market and technolog</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">One key to avoiding complacency is to ensure these innovators have a voice with enough volume to be heard (and listened to) at the top</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">As Kodak became <a rel="nofollow" href="http://www.greatleadershipbydan.com/2012/01/success-breeding-ground-for-complacency.html" title="Great Leadership - Success: A Breeding Ground for Complacency?" target="_blank">more successful</a>, complacency grew, leaders listened less to these voices,</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.managementexchange.com/hack/leader-meter-20-spotting-natural-leaders-your-company">Leader Meter 2.0: Spotting the natural leaders in your company</a>      </p>
<p class="diigo-description">"True leadership often comes from people with personal power, regardless of whether they have positional authority [1]. This hack proposes a dynamic system for measuring an individual's "natural leadership," — the extent to which their contributions are seen as valuable, both inside and outside of an organization, and publish these results for all to see.   This hack borrows concepts from the popular reputational capital sites like Klout.com and Peerindex.com, the Net Promoter methodology, as well as from Gary Hamel's ideas of how to identify natural leaders [2]. In addition to providing insight into who an organization's natural leaders are, such a system can provide motivation for employees to make more valuable contributions."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a></p>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/prospernow/2012/05/08/millennials-present-a-management-challenge">Millennials Present a Management Challenge</a>      </p>
<p class="diigo-description">"While a Traditional, born 1945 or earlier, would accept almost any order as long as it came through the proverbial chain of command, Boomers and Gen X might hesitate but comply. But Millennials most likely will balk at doing things "the way we've always done it" because they want freedom of choice in everything. They may not balk at the assignment itself but instead may challenge the methodology."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/humanresources">humanresources</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/millenials">millenials</a>            <a href="http://www.diigo.com/user/bertrandduperrin/geny">geny</a>            <a href="http://www.diigo.com/user/bertrandduperrin/feedback">feedback</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">The one positive result in establishing Millennial generational characteristics is this: when we pay attention to their characteristics, we reexamine our management and leadership style, which ultimately brings us full circle: all human beings want to feel good, want to do good work and be recognized for it, and actually are pretty good people. This is not rocket science!</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.tibbr.com/blog/business-value/5-questions-to-ask-when-choosing-an-enterprise-social-network">5 Questions to Ask When Choosing an Enterprise Social Network</a>      </p>
<p class="diigo-description">"With that in mind, be sure to ask these five questions when considering which social network platform to use:"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialsoftware">socialsoftware</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialnetwork">socialnetwork</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprisesocialsoftware">enterprisesocialsoftware</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">1. What specific tasks do you need it to accomplish?</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>2. How will the software ease productivity or communication bottlenecks in your organization?</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>3. Do you want a hosted or installed service?</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>4. Can the system grow and adapt easily to changing needs and technology?</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>5. What level of training is required before someone can use the system?</strong></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://blogs.hbr.org/ashkenas/2012/05/its-time-to-rethink-continuous.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&utm_content=Google+Reader">It's Time to Rethink Continuous Improvement</a>      </p>
<p class="diigo-description">"Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization's health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it's time to question these methods."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/sixsigma">sixsigma</a>            <a href="http://www.diigo.com/user/bertrandduperrin/lean">lean</a>            <a href="http://www.diigo.com/user/bertrandduperrin/kaizen">kaizen</a>            <a href="http://www.diigo.com/user/bertrandduperrin/continuousimprovement">continuousimprovement</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Looking beyond Japan, iconic six sigma companies in the United States, such as Motorola and GE, have struggled in recent years to be innovation leaders. 3M, which invested heavily in continuous improvement, <a rel="nofollow" href="http://www.businessweek.com/magazine/content/07_24/b4038406.htm">had to loosen its sigma methodology</a> in order to increase the flow of innovation</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Customize how and where continuous improvement is applied.</strong> One size of continuous improvement doesn't fit all parts of the organization. The kind of rigor required in a manufacturing environment may be unnecessary, or even destructive, in a research or design shop</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Question whether processes should be improved, eliminated, or disrupted.</strong> Too many continuous improvement projects focus so much on gaining efficiencies that they don't challenge the basic assumptions of what's being done</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Assess the impact on company culture.</strong> Take a hard look at the cultural implications of continuous improvement. How do they affect day-to-day behaviors?</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.keyhubs.com/blog/networks-eat-strategy-for-breakfast-everyday">Networks Eat Strategy for Breakfast...Everyday</a>      </p>
<p class="diigo-description">"The new year is here and businesses everywhere are in the process of developing, refining or finalizing their strategies for 2012.  That said, how many organizations are taking a close, in-depth look at their culture as a basis for driving strategy?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/networks">networks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/strategy">strategy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/hierarchy">hierarchy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/organizationalcharts">organizationalcharts</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Networks Eat Strategy for Breakfast...Everyday" href="http://www.diigo.com/item/image/331x/5vkr">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbseasaoazpsodebq/02266a4f8ef41abeece1bc1e2e5da5e5?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">honest portrayal of how the fabric of human relationships (and the differences, nuances thereof) = culture.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">While companies look to their org charts as pathways for executing on strategy, our intuition and experience tells us there are informal channels and relationships that largely dictate how work really gets done. Each company's "networks" are different and unique. They can be quite independent of hierarchy and form the basis for culture</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Understanding informal networks enables leaders to <em>align</em> the organization (not the org chart) with its strategic direction and move more quickly and effectively</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Once you get the culture, you can <a rel="nofollow" href="http://www.keyhubs.com/blog/informal-networks-and-social-capital-in-the-workplace-keys-to-driving-change/" target="_blank"><em>execute on strategy</em> with greater ease and efficiency.</a></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://zecool.com/2012/05/08/le-monde-du-travail-au-21e-siecle">Le monde du travail au 21e siècle</a>      </p>
<p class="diigo-description">"« Après le e-learning, le social learning [apprentissage social] est le nouveau concept qui doit révolutionner la formation dans les années à venir. Cette approche collaborative de la transmission des savoirs a réellement pris son essor avec le développement des réseaux sociaux. Les technologies du web2.0 permettent désormais de regrouper, de structurer et de diffuser les savoirs informels contenus dans une entreprise. Pour le plus grand bénéfice des collaborateurs, qui s'en trouvent plus impliqués et motivés, et des clients, qui voient la compétence de leurs interlocuteurs améliorée. Mais aussi des DRH [ressources humaines], pour qui ce mode de formation collaboratif représente une opportunité peu coûteuse, rapide et efficace de capitaliser les connaissances présentes à l'intérieur de l'entreprise et d'en favoriser la diffusion. Le social learning devrait venir compléter l'offre existante de formations traditionnelles, présentiel et e-learning, et favoriser l'avènement de l'entreprise collaborative."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/sociallearning">sociallearning</a>            <a href="http://www.diigo.com/user/bertrandduperrin/skills">skills</a>            <a href="http://www.diigo.com/user/bertrandduperrin/competencies">competencies</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">« le <em>social learning</em> ne repose pas tant sur le contenu que sur la façon dont on va se connecter aux autres</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">1. votre mobile sera votre bureau, votre salle de classe et votre concierge, 2. les utilisateurs du web forceront les corporations à se réinventer, 3. la description de tâches pour un dirigeant inclura d'écrire dans un blogue, 4. une littératie des médias sociaux sera requise de tous les employés et 5. la distinction entre le marketing, les communications et l'apprentissage sera confondue.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<p>La <a rel="nofollow" href="http://apolloresearchinstitute.com/">Apollo Research Institute</a> publiait récemment <a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020">leurs prédictions quant aux compétences qui seront (sont) requises dans un milieu de travail ouvert, réseauté et collaboratif</a>. En voici une traduction libre :</p>
<p> 
<ul>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-transdisciplinarity">Transdisciplinarité</a> -- cette capacité de comprendre des concepts au travers de divers champs disciplinaires</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-virtual-collaboration">Collaboration virtuelle</a> -- capacité de travailler efficacement, de susciter l'engagement et de s'afficher comme joueur d'équipe virtuelle</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-sense-making">Dégager un sens</a> -- dégager le sens sous-jacent de ce qui est exprimé</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-social-intelligence">Intelligence sociale</a> -- capacité de se «connecter» aux autres afin de susciter les réactions et interactions de qualité</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-cross-cultural-competency">Compétence interculturelle</a> -- savoir travailler dans divers contextes culturels</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-cognitive-load-management">Gestion de la charge cognitive</a> -- savoir discerner, filtrer et trier l'information abondante et savoir comment optimiser l'usage d'outils de communication pour y arriver</li>
<li>Pensée innovante et adaptative -- proposer des solutions qui vont au-delà du cadre usuel de raisonnement</li>
<li>Pensée rationnelle (« computational») -- capacité de traduire des données en concepts et comprendre le raisonnement à base de données.</li>
<li>Littératie numérique -- Évaluer la pertinence et développer des contenus en formats numériques, et utiliser ces nouveaux médias comme effet de levier pour une communication efficace</li>
<li>État d'esprit «design» -- savoir représenter et développer des tâches ou processus pour atteindre objectifs.</li>
</ul>
</ul>
</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.mckinseyquarterly.com/newsletters/chartfocus/2012_05.html">Chart Focus: How business uses social technologies</a>      </p>
<p class="diigo-description">"McKinsey's fifth annual survey on social tools and technologies shows that when integrated into the daily work of employees and adopted on a large scale throughout a new kind of business—the networked enterprise—they can improve operations, financial performance, and market share. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialsoftware">socialsoftware</a>            <a href="http://www.diigo.com/user/bertrandduperrin/usage">usage</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/networkedenterprise">networkedenterprise</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Chart Focus: How business uses social technologies" href="http://www.diigo.com/item/image/331x/xjkw">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbsdcdccozpseqcqe/1766d30ccf2ff035a8d637e616321bac?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.elsua.net/2012/05/07/social-business-where-bosses-and-managers-become-servant-leaders/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20Elsua%20%28elsua.net%29&utm_content=Google%20Reader">Social Business -- Where Bosses and Managers Become Servant Leaders</a>      </p>
<p class="diigo-description">"But if that's the case I am sure at this point in time you folks would be probably wondering what's the new role of leadership then in the world of Social Business? Can we define it nowadays in some sort of form or shape? Or will we have to create a new one altogether? Well, we may not. Once again, we may not need to go ahead and reinvent the wheel, since we may have had it all along over the last few hundred years and we never noticed... Welcome to the Era of Servant Leadership! "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a>            <a href="http://www.diigo.com/user/bertrandduperrin/servantleadership">servantleadership</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner"> <em>a management philosophy which implies a comprehensive view of the quality of people, work and community spirit. It requires a spiritual understanding of identity, mission, vision and environment. A servant leader is someone who is servant first, who has responsibility to be in the world, and so he contributes to the well-being of people and community. A servant leader looks to the needs of the people and asks himself how he can help them to solve problems and promote personal development. He places his main focus on people, because only content and motivated people are able to reach their targets and to fulfill the set expectations</em></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<li><em>"Business is an ecosystem, not a battlefield</em></li>
<li><em>A company is a community, not a machine</em></li>
<li><em>Management is service, not control</em></li>
<li><em>My employees are my peers, not my children</em></li>
<li><em>Motivation comes from vision, not from fear</em></li>
<li><em>Change equals growth, not pain</em></li>
<li><em>Technology offers empowerment, not automation</em></li>
<li><em>Work should be fun, not mere toil"</em></li>
</ul>
</div>
</div>
</li>
<li>                                                  <a title="Social Business -- Where Bosses and Managers Become Servant Leaders" href="http://www.diigo.com/item/image/331x/pyx1">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbscosobczpseocco/434534179861525d0f0d0d5df73afaf2?image_size=160" />              </a>                              </li>
<li>                                                  <a title="Social Business -- Where Bosses and Managers Become Servant Leaders" href="http://www.diigo.com/item/image/331x/8c9p">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbscospqpzpseoccp/1f04e17c7f616dbcc06e69d001145d8c?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://organisationarchitecture.blogspot.fr/2012/05/larchitecture-organisationnelle-est.html">L'architecture organisationnelle est sensible à l'échelle</a>      </p>
<p class="diigo-description">"La taille d'une organisation influe sur les modes de prise de décision, de transfert d'information ou de coopération, ce qui fait que les « bonnes recettes » à 10 personnes ne fonctionnent pas forcément à 100 ou encore moins à 1000. Plus précisément, un grand nombre de problèmes apparaissent lorsque la taille augmente, et l'efficacité n'est pas proportionnelle à la force de travail disponible. Cette constatation n'est pas sans rappeler ce qu'on observe dans les systèmes parallèles (cf. la loi d'Admdhal) qui montre que la puissance que l'on obtient en multipliant les processeurs est compensée par la tâche croissante de synchronisation. Ce n'est pas une surprise : les petites structures souffrent moins des problèmes de coordination et de synchronisation !"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/organization">organization</a>            <a href="http://www.diigo.com/user/bertrandduperrin/coordination">coordination</a>            <a href="http://www.diigo.com/user/bertrandduperrin/dunbar">dunbar</a>            <a href="http://www.diigo.com/user/bertrandduperrin/scale">scale</a>            <a href="http://www.diigo.com/user/bertrandduperrin/scalability">scalability</a>            <a href="http://www.diigo.com/user/bertrandduperrin/context">context</a>            <a href="http://www.diigo.com/user/bertrandduperrin/teams">teams</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/structure">structure</a>            <a href="http://www.diigo.com/user/bertrandduperrin/organizationaldesign">organizationaldesign</a>            <a href="http://www.diigo.com/user/bertrandduperrin/lean">lean</a>            <a href="http://www.diigo.com/user/bertrandduperrin/interfaces">interfaces</a>            <a href="http://www.diigo.com/user/bertrandduperrin/autonomy">autonomy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/SOA">SOA</a>            <a href="http://www.diigo.com/user/bertrandduperrin/complexity">complexity</a>            <a href="http://www.diigo.com/user/bertrandduperrin/networks">networks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialnetworks">socialnetworks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/podularity">podularity</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">La tentation d'éviter les tares des grandes organisations opérationnelles en les découpant en plus petites est pertinente si le coefficient est faible, et pas forcément efficace dans le cas contraire. Ce qui nous ramène à la thèse initiale : la bonne organisation dépend du contexte et de la taille.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Je pense que la taille de 150 est un seuil critique dans la gestion des organisations, et ceci est conforté par 20 ans de discussions avec des managers opérationnels.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">C'est ce qui explique qu'en dehors des réunions d'information, il existe des tailles idéales pour des réunions de brainstorming ou de prises de décision, entre 7 et 10.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">dans le monde complexe du 21</span><sup>e</sup><span style="text-indent: -18pt"> siècle, les activités de communication qui sont nécessaires pour coordonner des tâches obtenues par décomposition d'un objectif unique prennent une part sans cesse croissante du temps actif disponible. </span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">C'est ce qui explique les limites de la Taylorisation : en décomposant/spécialisant, on multiplie des interfaces qui, contrairement à la vision mécanique du 20</span><sup>e</sup><span style="text-indent: -18pt"> siècle, exigent des flux d'information de coordination à complexité quadratique. </span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Dès que l'organisation dépasse une certaine taille, les échanges indirects (qui passent par la médiation d'une autre personne, d'un groupe ou d'un support) dominent les échanges directs.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">. Si l'on souscrit à </span><a rel="nofollow" href="http://organisationarchitecture.blogspot.com/2009/08/business-process-communication-model.html">la thèse de March & Simon</a><span style="text-indent: -18pt"> qu'une des fonctions clés du management est de gérer les flux d'information, il est clair que cette structure de management est forcément sensible à l'échelle.</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">le management a une responsabilité essentielle dans la transformation de l'entreprise face aux défis de l'agilité et de la complexité. </span><span style="text-indent: -18pt"> </span><span style="text-indent: -18pt">Il est clair que tout ce que j'écris depuis quelque temps d'appuie sur la « puissance des petites équipes », en particulier les méthodes agiles de développement et le </span><a rel="nofollow" href="http://informationsystemsbiology.blogspot.com/2011/11/lean-it-devops-and-cloud-programming.html">lean software development</a><span style="text-indent: -18pt">. En revanche, il ne faut pas s'y tromper, ces bénéfices sont très fortement dépendant de l'échelle et on n'organise pas une grande équipe comme une petite</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<li><span style="text-indent: -18pt"> En revanche, tout ne se règle pas par auto-organisation.</span></li>
<li><span style="text-indent: -18pt">Il faut donc bénéficier des avantages des « </span><i><a rel="nofollow" href="http://spin.atomicobject.com/2012/01/11/small-teams-are-dramatically-more-efficient-than-large-teams/">small teams<span style="font-style: normal"> </span></a></i><span style="text-indent: -18pt">», au sein d'une architecture modulaire semblable à celle du système d'information</span></li>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">« </span><i>lean management</i><span style="text-indent: -18pt"> » gère cette problématique avec des équipes autonomes et indépendantes, reliées par des interfaces « dures » (stables et contraignantes).</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt"> Une des craintes des spécialistes du </span><i>lean</i><span style="text-indent: -18pt"> par rapport aux pratiques 2.0 est qu'elles créent des interfaces « molles » et renforce les dépendances. </span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">on retrouve les principes du </span><a rel="nofollow" href="http://informationsystemsbiology.blogspot.com/2009/01/soa-is-much-too-young-to-be-dead.html">SOA </a><span style="text-indent: -18pt">: organiser en termes de services, définis par des interfaces « strictes » pour favoriser l'encapsulation, c'est-à-dire l'autonomie locale</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Les équipes doivent être organisées au sein d'une structure, avec un véritable management qui joue un rôle, et qui s'appuie sur une culture propre aux grandes organisations, celle de la maîtrise de la complexité.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm"></div>
<p> 
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm"> </div>
<p> 
<ol style="text-align: left"> 
<li><span style="font-size: 7pt;text-indent: -18pt"> </span><u>La structure de coordination de l'entreprise</u><span style="text-indent: -18pt"> -- en particulier les réseaux créés par l'Entreprise 2.0 - </span><u>est une structure multi-échelle</u><span style="text-indent: -18pt">, elle ne globalise pas les problèmes, mais elle se décline de façon fractale à des échelles multiples.</span></li>
</ol>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><u>La science des réseaux sociaux nous enseigne qu'une bonne structure de coordination est « scale-free »</u><span style="text-indent: -18pt"> dans un sens très particulier qui signifie que la répartition des degrés dans les noeuds de connexion suit une « </span><a rel="nofollow" href="http://en.wikipedia.org/wiki/Power_law"><i>power law</i></a><span style="text-indent: -18pt"> », ce qui implique qu'il existe de nombreux noeuds très connectés</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt"> Un réseau podulaire est la combinaison de</span><span style="text-indent: -18pt">  </span><span style="text-indent: -18pt">petits sous-graphes fortement connectés (les pods) dans un maillage plus large</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt"> </span><span style="text-indent: -18pt">On trouve dans cette conclusion une clé d'articulation pour le management : l'autonomie est fournie par l'utilisation de « small teams », le « </span><i>mastery</i><span style="text-indent: -18pt"> » est une des ambitions des pratiques du </span><i>lean</i><span style="text-indent: -18pt">, et le management est bien là pour expliquer et nourrir le « sens »</span></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://theprojectwall.wordpress.com/2012/05/03/social-project-management-narrating-the-project-as-it-happens">Social Project Management -- Narrating the project as it happens.</a>      </p>
<p class="diigo-description">"What happens in a consumer social environment like Facebook is that people "narrate" their lives. So,  in a social business environment, workers can learn to "narrate" their work. In a previous post, we argued that social business applications help to make work "observable", and more recently we've argued that a key benefit of social project management (and other social applications) is to "make the invisible, visible"."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/narration">narration</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialprojectmanagement">socialprojectmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workflow">workflow</a>            <a href="http://www.diigo.com/user/bertrandduperrin/projectmanagement">projectmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/report">report</a>            <a href="http://www.diigo.com/user/bertrandduperrin/statusmeetings">statusmeetings</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Knowledge processes are notoriously difficult to observe -- so much so that identifying the current state of a knowledge process is almost impossible</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In addition, distribute teams lose significant observability that comes from being collocated. However, social business changes both of these issues -- IF the people executing the process "narrate" it as it happens.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In a project execution process, narration typically happens during status reporting meetings, by project managers chasing down people for updates, in daily stand up meetings, etc.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In a social project management environment, this can happen via narration by individuals (and by the software itself) on the project activity stream.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The same dynamic applies when our project teams <strong>narrate the work of a project</strong>. We need far fewer status reporting sessions, because everyone is being made aware of things as they happen.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://darmano.typepad.com/logic_emotion/2012/05/social_biz.html">Social Business: Where It's Been & Where It's Going</a>      </p>
<p class="diigo-description">"Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It's natural to want to move to the next thing—but I'm convinced that today we are largely still talking about the "social media" era. The best of "social business" is yet to come in my opinion and we have a lot of work to do in between."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialmedi">socialmedi</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessmodel">businessmodel</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Despite much of the chatter around "social business", the reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business"</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Having lived and worked during the "Digital Media" and "Digital Business" era, I think we're scratching the surface as we straddle the worlds between social media and social business today. While there are many similarities to the past, there are also several key differences.</div>
</div>
</li>
<li>                                                  <a title="Screen shot 2012-05-06 at 1.49.17 PM" href="http://www.diigo.com/item/image/331x/awv0">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbsbobpdbzpsdcccs/b9bd9504302d37212fcec27accd5a4bb?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://eskokilpi.blogging.fi/2012/05/06/organization-is-a-process">Organization is a process, not a structure</a>      </p>
<p class="diigo-description">"It is time to rethink. Rather than thinking of organization as an imposed structure, plan or design, organization arises from the interactions of interdependent individuals who need to come together."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/organization">organization</a>            <a href="http://www.diigo.com/user/bertrandduperrin/process">process</a>            <a href="http://www.diigo.com/user/bertrandduperrin/structure">structure</a>            <a href="http://www.diigo.com/user/bertrandduperrin/agility">agility</a>            <a href="http://www.diigo.com/user/bertrandduperrin/flexibility">flexibility</a>            <a href="http://www.diigo.com/user/bertrandduperrin/information">information</a></p>
<ul class="diigo-comments">                  </ul>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">The accumulating failures at organizational agility can be traced to a fundamental but mistaken assumption that organizations are structures guiding, and as a consequence, limiting interaction</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">It is not about hierarchies vs. networks, but about a much deeper change. Organizations are creative, responsive processes and emergent patterns in time. All creative, responsive processes have the capacity to constantly self-organize and re-organize all the time</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">What we still have not understood is that people need to have access to information that no one could predict they would want to know. Even they themselves did not know they needed it -- before they needed it.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">We seek organization, but organization is a continuous process, not a structure.</div>
</div>
</li>
</ul>
</li>
</ul>
<p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/bertrandduperrin'>here</a>.</p>
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<br />(Source: <a href="http://www.duperrin.com/english">Bertrand Duperrin's Notepad</a>) ]]></content:encoded>
<category>Recommended Bookmarks</category>
<category>streamxd:type=Post</category>
<category>streamxd:pubdate=1336926608</category>
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<source><![CDATA[Bertrand Duperrin's Notepad]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Sun, 13 May 2012 16:30:08 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] Liens de la semaine (weekly)</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/?p=3387]]></guid>
<link><![CDATA[http://www.duperrin.com/2012/05/13/liens-de-la-semaine-weekly-145/]]></link>
<description><![CDATA[Value People as an Asset on the Financial Statements
"What is your organization's most important asset? CEOs often respond that the organization's people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as expenses on the income statement and liabilities on the balance sheet — not as an investable asset. Thus, when CEOs seek to increase profit, they cut costs — like people — rather than investing in assets — like people — that can appreciate. "
tags:    humancapital  accounting  finance  assets  intangibles  intangiblecapital  financialstatements  balancesheet

In fact, investment advisory firm Ocean Tomo estimates that in 1975 more than 80% of the value in the S&P 500 firms consisted of tangible assets — like land, plant and equipment. In 2010, approximately 80% of the S&P500 market value is attributed to intangible assets. But, today's accounting systems and financial reporting are still using 20th century definitions, creating a "gap in GAAP" (the Generally Accepted Accounting Principles) on how value is created in the 21st century.

In January 1967, the Harvard Business Review published, "Put People on Your Balance Sheet," which discussed various methodologies for classifying human resources as assets, including:
historical cost,
replacement cost, and
opportunity cost.


. By using the Lev-Schwartz model, which calculates today's value of future compensation to employees of varying ages and experience levels, managers and investors can now track a variety of measures related to Infosys' human resources, such as "return on human resource value" and "value of human resources per employee." Infosys's annual report also includes a "comprehensive intangible assets score sheet" that can be used as a decision-making tool to determine how successful the firm has been at investing in its people from year to year.

A key factor in the shift toward viewing people as an asset is recognizing that an employee's value can appreciate with training, engagement, and teamwork — all investments that are essential for 21st century firms

Currently, there are no apparent leading U.S. or European companies performing this calculation — or at least not communicating it to their staff or investors. This powerful, transparent reporting on all the assets of a company has the potential to be a catalyst for developing a set of best practices that will provide a reliable methodology for the measurement and valuation of intangibles.

The massive shift towards people as assets to be invested in can ripple through the management systems, goals and aspirations of the firm.

Accounting standards will need to ultimately adapt this. The American Accounting Association analyzed this back in the 1970s, and needs to rekindle this approach. A new Sustainability Accounting Standards Board (SASB) is undertaking a new approach and educating the SEC as well.

Gambling With Intangibles
"What if the origin of political division in this country could be traced to a simple glitch of the generally accepted accounting practices?
In other words, charging money for baggage essentially transfers this service from the liability column to the asset column of the accounting statement. As a liability, it can only atrophy under the weight of austerity measures."
tags:    accounting  balancesheet  humancapital  customerservice  service  serviceeconomy

By charging fees, once neglected baggage service departments have become star revenue performers for airlines. Department managers can now justify new technology and equipment. Where before, baggage service only represented a cost, it now provides millions in revenu

The basic problem is that regulators have been working for the last two years to define the difference between hedging and gambling, and can't.

What if that's what it's all about; all the fighting, and slander, and division, and prejudice, and injustice, and violence, etc., caused by a simple accounting system problem.

When we do not have an accounting system for human values, we can only gamble with them.

7 Lessons Lego Can Teach You About Enterprise Collaboration
"After a turbulent spell and a change in leadership the company decided to open up innovation to the community, initially through the Ambassador program created in 2005, allowing not only collaboration with customers but also suppliers that would enable Lego to churn out more advanced products. This modular approach was borrowed from the open source community and allowed manufacturers to design for the Lego ecosystem."
tags:    casestudies  lego  innovation  openinnovation  communities  ambassadors  customers

(1) Use external suppliers to fill in your gaps

(2) Utilize the 'weak ties' in your community --

(3) Develop clear rules and expectations

(4) Make sure both sides win

(5) Customers aren't employees

(6) There is no one community member

(7) Be open and transparent

Dear GE: You Can Do Better!
"Despite all the wonderful things in the second paragraph of his letter that Mr. Sheffer says about GE, Wall Street has had persistently negative view of the firm: GE's share price has declined by 35 percent over the past ten years. GE is one of three firms in the list (along with Wal-Mart and Johnson & Johnson) that is doing markedly worse than the S&P 500, which is at +32 percent over the ten-year period.
"
tags:    GE  radicalmanagement  casestudies  marketvalue  innovation  outcomes  ouputs  creativeeconomy

Instead of pursuing maximizing shareholder value as most of the Hay "leaders", like GE, are doing, these firms are focused on delighting customers with continuous innovation. Paradoxically, it turns out that a tight focus on delighting customers makes more money than a tight focus on making money.

It's about understanding the principles of radical management that are needed to succeed in the customer-driven world of the 21st Century marketplace.

We know that the 20th Century industrial-style management isn't adapted to the emerging Creative Economy, in which the driving force is continuous innovation and customer delight. The Creative Economy is an economy in which organizations are agile and continually offering new value to customers and delivering it sooner. The Creative Economy is an economy in which firms focus less on short-term financial returns and more on creating long-term customer value based on trust.

The new bottom line of business is: is the customer delighted? It's a fundamental shift from outputs to outcomes. It's about, not just finding fast-growing sectors, but rather creating them. Creating fast growing sectors is much more profitable than finding them.

How to Engage Your Customers and Employees
"Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.
Meanwhile, employees increasingly look beyond compensation to non-monetary factors such as advancement, recognition, and corporate social responsibility in choosing where to work. And with the retirement of the Baby Boomers looming, attracting, retaining, and growing the next generation of leaders is an essential task for any organization."
tags:    marketing  humanresources  values  culture  community  context  stakeholders  employees  engagement

Is Gamification A Great Motivator?
"More companies are applying game mechanics to internal and external apps and processes, Gartner says. But why gaming? Why now?"
tags:    gamification  processes  businessprocess

"The accessibility of information on the Internet and the ability to gather and share information has increased significantly over the past five years," she said. "Also, you're competing with other activities that a user might be able to do. How can you make your activity more appealing than other activities?"

The idea of game mechanics, said Avey, is taking elements of games and putting them into a normal business process.

Gamification can also be used to encourage knowledge sharing, said Avey, and over time it can help users better understand colleagues' strengths and weaknesses, as well as their areas of expertise.

CRM traditionnel versus Social CRM
"Aujourd'hui les clients ont plus de pouvoir et sont plus connectés que jamais. Cela appelle une réponse des marques
Le CRM traditionnel concerne la récupération et la gestion des données clients. Le Social CRM est une stratégie d'engagement des clients
Les ventes dirige le CRM traditionnel. Les conversations dirigent le Social CRM et les ventes ne sont qu'un sous-produit."
tags:    crm  socialcrm

The social side of strategy
"
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?"
tags:    strategy  socialbusiness  crowdsourcing  alignment  leadership  casestudies  HCL  wikimedia  redhat  3M  aegon

The best way to describe the possibilities of community-based strategy approaches is to show them in action. Two examples demonstrate the lengths to which some companies have already gone in broadening their strategy processes, as well as the degree to which the executives who participated are convinced of the benefits.

The solution was to turn the company's existing business-planning process—a live meeting called Blueprint, which involved a few hundred top executives—into an online platform open to thousands of people. The new process, dubbed My Blueprint, was launched in 2009, with 300 HCL managers posting their business plans, each coupled with an audio presentation. More than 8,000 employees (including several members of the teams that had submitted plans) were then invited to review and provide input on the individual blueprints. A surge of advice followed. The inclusive nature of the process helped identify specific ideas for cross-unit collaboration and gave business leaders a chance to obtain detailed and actionable feedback from interested individuals across the company.

To ensure accountability for developing the priorities further and for making them actionable, the company tasked a new group of executives to lead teams exploring each of the nine areas. These leaders were senior functional ones whose responsibilities put them a level or two below the C-suite. Each of their teams fleshed out one or two of the most important strategic initiatives and was empowered to execute the plans for them without further approvals.

The company invited all of its sales, marketing, and R&D employees to a Web-based forum called InnovationLive, which over a two-week period attracted more than 1,200 participants from over 40 countries and generated more than 700 ideas. The end result was the identification of nine new future markets with an aggregate revenue potential in the tens of billions of dollars. Since then, 3M has held several additional InnovationLive events, and more are on the way.

Those employees not only understand the strategy better but are also more motivated to help execute it effectively and more likely to spot emerging opportunities or threats that require quick adjustments.

Of course, adopting social-strategy tools doesn't automatically create alignment. Companies must create it actively, particularly among middle managers, who as the guardians of everyday operations bear the brunt of making any company's strategy work.

The Dutch insurer AEGON sidestepped problems such as these by breaking its strategy discussion into manageable topics related to everyday operational practices. That allowed middle managers to assume responsibility for the discussion and contribute their expertise

Taking these principles to their logical conclusion suggests a shift in the strategic-leadership role of the CEO and other members of the C-suite: from "all-knowing decision makers," who are expected to know everything and tell others what to do, to "social architects," who spend a lot of time thinking about how to create the processes and incentives that unearth the best thinking and unleash the full potential of all who work at a company

For a mass digital dialogue to succeed, people need to express themselves openly, which may leave some participants feeling exposed. Leaders can help by demonstrating vulnerability as well—peeling off the layers of formal composure.

Barriers to Change: The Real Reason Behind the Kodak Downfall
"Kodak has recently declared bankruptcy. Usually, when this hits the news it is analyzed by the numbers people who, looking at five years' worth of financial data, give their quantitative and financial explanation of the failure. More qualitative types will go back 10 years sometimes, and even go beyond finances to talk about strategy, CEOs, competition, and the like. Recent well-done Financial Times articles (here and here) go back even further for Kodak. And yet people still fail to see Kodak's real problem."
tags:    casestudies  kodak  innovation  culture  change

a new technology has fierce competitors, low margins and cannibalizes your high margin core business. And Kodak did not take decisive action to combat the inevitable challenges.

Answer: The organization overflowed with complacency

Historically, Kodak was built on a culture of innovation and change. It's the type of culture that's full of passionate innovators, already naturally in tune to the urgency surrounding changes in the market and technolog

One key to avoiding complacency is to ensure these innovators have a voice with enough volume to be heard (and listened to) at the top

As Kodak became more successful, complacency grew, leaders listened less to these voices,

Leader Meter 2.0: Spotting the natural leaders in your company
"True leadership often comes from people with personal power, regardless of whether they have positional authority [1]. This hack proposes a dynamic system for measuring an individual's "natural leadership," — the extent to which their contributions are seen as valuable, both inside and outside of an organization, and publish these results for all to see. This hack borrows concepts from the popular reputational capital sites like Klout.com and Peerindex.com, the Net Promoter methodology, as well as from Gary Hamel's ideas of how to identify natural leaders [2]. In addition to providing insight into who an organization's natural leaders are, such a system can provide motivation for employees to make more valuable contributions."
tags:    management  leadership

Millennials Present a Management Challenge
"While a Traditional, born 1945 or earlier, would accept almost any order as long as it came through the proverbial chain of command, Boomers and Gen X might hesitate but comply. But Millennials most likely will balk at doing things "the way we've always done it" because they want freedom of choice in everything. They may not balk at the assignment itself but instead may challenge the methodology."
tags:    humanresources  management  millenials  geny  feedback

The one positive result in establishing Millennial generational characteristics is this: when we pay attention to their characteristics, we reexamine our management and leadership style, which ultimately brings us full circle: all human beings want to feel good, want to do good work and be recognized for it, and actually are pretty good people. This is not rocket science!

5 Questions to Ask When Choosing an Enterprise Social Network
"With that in mind, be sure to ask these five questions when considering which social network platform to use:"
tags:    socialsoftware  socialnetwork  enterprisesocialsoftware

1. What specific tasks do you need it to accomplish?

2. How will the software ease productivity or communication bottlenecks in your organization?

3. Do you want a hosted or installed service?

4. Can the system grow and adapt easily to changing needs and technology?

5. What level of training is required before someone can use the system?

It's Time to Rethink Continuous Improvement
"Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization's health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it's time to question these methods."
tags:    sixsigma  lean  kaizen  continuousimprovement

Looking beyond Japan, iconic six sigma companies in the United States, such as Motorola and GE, have struggled in recent years to be innovation leaders. 3M, which invested heavily in continuous improvement, had to loosen its sigma methodology in order to increase the flow of innovation

Customize how and where continuous improvement is applied. One size of continuous improvement doesn't fit all parts of the organization. The kind of rigor required in a manufacturing environment may be unnecessary, or even destructive, in a research or design shop

Question whether processes should be improved, eliminated, or disrupted. Too many continuous improvement projects focus so much on gaining efficiencies that they don't challenge the basic assumptions of what's being done

Assess the impact on company culture. Take a hard look at the cultural implications of continuous improvement. How do they affect day-to-day behaviors?

Networks Eat Strategy for Breakfast...Everyday
"The new year is here and businesses everywhere are in the process of developing, refining or finalizing their strategies for 2012. That said, how many organizations are taking a close, in-depth look at their culture as a basis for driving strategy?"
tags:    culture  networks  strategy  hierarchy  organizationalcharts

honest portrayal of how the fabric of human relationships (and the differences, nuances thereof) = culture.

While companies look to their org charts as pathways for executing on strategy, our intuition and experience tells us there are informal channels and relationships that largely dictate how work really gets done. Each company's "networks" are different and unique. They can be quite independent of hierarchy and form the basis for culture

Understanding informal networks enables leaders to align the organization (not the org chart) with its strategic direction and move more quickly and effectively

Once you get the culture, you can execute on strategy with greater ease and efficiency.

Le monde du travail au 21e siècle
"« Après le e-learning, le social learning [apprentissage social] est le nouveau concept qui doit révolutionner la formation dans les années à venir. Cette approche collaborative de la transmission des savoirs a réellement pris son essor avec le développement des réseaux sociaux. Les technologies du web2.0 permettent désormais de regrouper, de structurer et de diffuser les savoirs informels contenus dans une entreprise. Pour le plus grand bénéfice des collaborateurs, qui s'en trouvent plus impliqués et motivés, et des clients, qui voient la compétence de leurs interlocuteurs améliorée. Mais aussi des DRH [ressources humaines], pour qui ce mode de formation collaboratif représente une opportunité peu coûteuse, rapide et efficace de capitaliser les connaissances présentes à l'intérieur de l'entreprise et d'en favoriser la diffusion. Le social learning devrait venir compléter l'offre existante de formations traditionnelles, présentiel et e-learning, et favoriser l'avènement de l'entreprise collaborative."
tags:    sociallearning  skills  competencies

« le social learning ne repose pas tant sur le contenu que sur la façon dont on va se connecter aux autres

1. votre mobile sera votre bureau, votre salle de classe et votre concierge, 2. les utilisateurs du web forceront les corporations à se réinventer, 3. la description de tâches pour un dirigeant inclura d'écrire dans un blogue, 4. une littératie des médias sociaux sera requise de tous les employés et 5. la distinction entre le marketing, les communications et l'apprentissage sera confondue.

La Apollo Research Institute publiait récemment leurs prédictions quant aux compétences qui seront (sont) requises dans un milieu de travail ouvert, réseauté et collaboratif. En voici une traduction libre :
Transdisciplinarité -- cette capacité de comprendre des concepts au travers de divers champs disciplinaires
Collaboration virtuelle -- capacité de travailler efficacement, de susciter l'engagement et de s'afficher comme joueur d'équipe virtuelle
Dégager un sens -- dégager le sens sous-jacent de ce qui est exprimé
Intelligence sociale -- capacité de se «connecter» aux autres afin de susciter les réactions et interactions de qualité
Compétence interculturelle -- savoir travailler dans divers contextes culturels
Gestion de la charge cognitive -- savoir discerner, filtrer et trier l'information abondante et savoir comment optimiser l'usage d'outils de communication pour y arriver
Pensée innovante et adaptative -- proposer des solutions qui vont au-delà du cadre usuel de raisonnement
Pensée rationnelle (« computational») -- capacité de traduire des données en concepts et comprendre le raisonnement à base de données.
Littératie numérique -- Évaluer la pertinence et développer des contenus en formats numériques, et utiliser ces nouveaux médias comme effet de levier pour une communication efficace
État d'esprit «design» -- savoir représenter et développer des tâches ou processus pour atteindre objectifs.


Chart Focus: How business uses social technologies
"McKinsey's fifth annual survey on social tools and technologies shows that when integrated into the daily work of employees and adopted on a large scale throughout a new kind of business—the networked enterprise—they can improve operations, financial performance, and market share. "
tags:    socialsoftware  usage  socialbusiness  enterprise2.0  networkedenterprise

Social Business -- Where Bosses and Managers Become Servant Leaders
"But if that's the case I am sure at this point in time you folks would be probably wondering what's the new role of leadership then in the world of Social Business? Can we define it nowadays in some sort of form or shape? Or will we have to create a new one altogether? Well, we may not. Once again, we may not need to go ahead and reinvent the wheel, since we may have had it all along over the last few hundred years and we never noticed... Welcome to the Era of Servant Leadership! "
tags:    management  leadership  servantleadership

a management philosophy which implies a comprehensive view of the quality of people, work and community spirit. It requires a spiritual understanding of identity, mission, vision and environment. A servant leader is someone who is servant first, who has responsibility to be in the world, and so he contributes to the well-being of people and community. A servant leader looks to the needs of the people and asks himself how he can help them to solve problems and promote personal development. He places his main focus on people, because only content and motivated people are able to reach their targets and to fulfill the set expectations

"Business is an ecosystem, not a battlefield
A company is a community, not a machine
Management is service, not control
My employees are my peers, not my children
Motivation comes from vision, not from fear
Change equals growth, not pain
Technology offers empowerment, not automation
Work should be fun, not mere toil"



L'architecture organisationnelle est sensible à l'échelle
"La taille d'une organisation influe sur les modes de prise de décision, de transfert d'information ou de coopération, ce qui fait que les « bonnes recettes » à 10 personnes ne fonctionnent pas forcément à 100 ou encore moins à 1000. Plus précisément, un grand nombre de problèmes apparaissent lorsque la taille augmente, et l'efficacité n'est pas proportionnelle à la force de travail disponible. Cette constatation n'est pas sans rappeler ce qu'on observe dans les systèmes parallèles (cf. la loi d'Admdhal) qui montre que la puissance que l'on obtient en multipliant les processeurs est compensée par la tâche croissante de synchronisation. Ce n'est pas une surprise : les petites structures souffrent moins des problèmes de coordination et de synchronisation !"
tags:    organization  coordination  dunbar  scale  scalability  context  teams  management  structure  organizationaldesign  lean  interfaces  autonomy  SOA  complexity  networks  socialnetworks  enterprise2.0  socialbusiness  podularity

La tentation d'éviter les tares des grandes organisations opérationnelles en les découpant en plus petites est pertinente si le coefficient est faible, et pas forcément efficace dans le cas contraire. Ce qui nous ramène à la thèse initiale : la bonne organisation dépend du contexte et de la taille.

Je pense que la taille de 150 est un seuil critique dans la gestion des organisations, et ceci est conforté par 20 ans de discussions avec des managers opérationnels.

C'est ce qui explique qu'en dehors des réunions d'information, il existe des tailles idéales pour des réunions de brainstorming ou de prises de décision, entre 7 et 10.

dans le monde complexe du 21e siècle, les activités de communication qui sont nécessaires pour coordonner des tâches obtenues par décomposition d'un objectif unique prennent une part sans cesse croissante du temps actif disponible.

C'est ce qui explique les limites de la Taylorisation : en décomposant/spécialisant, on multiplie des interfaces qui, contrairement à la vision mécanique du 20e siècle, exigent des flux d'information de coordination à complexité quadratique.

Dès que l'organisation dépasse une certaine taille, les échanges indirects (qui passent par la médiation d'une autre personne, d'un groupe ou d'un support) dominent les échanges directs.

. Si l'on souscrit à la thèse de March & Simon qu'une des fonctions clés du management est de gérer les flux d'information, il est clair que cette structure de management est forcément sensible à l'échelle.

le management a une responsabilité essentielle dans la transformation de l'entreprise face aux défis de l'agilité et de la complexité.  Il est clair que tout ce que j'écris depuis quelque temps d'appuie sur la « puissance des petites équipes », en particulier les méthodes agiles de développement et le lean software development. En revanche, il ne faut pas s'y tromper, ces bénéfices sont très fortement dépendant de l'échelle et on n'organise pas une grande équipe comme une petite

En revanche, tout ne se règle pas par auto-organisation.
Il faut donc bénéficier des avantages des « small teams », au sein d'une architecture modulaire semblable à celle du système d'information


« lean management » gère cette problématique avec des équipes autonomes et indépendantes, reliées par des interfaces « dures » (stables et contraignantes).

Une des craintes des spécialistes du lean par rapport aux pratiques 2.0 est qu'elles créent des interfaces « molles » et renforce les dépendances.

on retrouve les principes du SOA : organiser en termes de services, définis par des interfaces « strictes » pour favoriser l'encapsulation, c'est-à-dire l'autonomie locale

Les équipes doivent être organisées au sein d'une structure, avec un véritable management qui joue un rôle, et qui s'appuie sur une culture propre aux grandes organisations, celle de la maîtrise de la complexité.



La structure de coordination de l'entreprise -- en particulier les réseaux créés par l'Entreprise 2.0 - est une structure multi-échelle, elle ne globalise pas les problèmes, mais elle se décline de façon fractale à des échelles multiples.

La science des réseaux sociaux nous enseigne qu'une bonne structure de coordination est « scale-free » dans un sens très particulier qui signifie que la répartition des degrés dans les noeuds de connexion suit une « power law », ce qui implique qu'il existe de nombreux noeuds très connectés

Un réseau podulaire est la combinaison de petits sous-graphes fortement connectés (les pods) dans un maillage plus large

On trouve dans cette conclusion une clé d'articulation pour le management : l'autonomie est fournie par l'utilisation de « small teams », le « mastery » est une des ambitions des pratiques du lean, et le management est bien là pour expliquer et nourrir le « sens »

Social Project Management -- Narrating the project as it happens.
"What happens in a consumer social environment like Facebook is that people "narrate" their lives. So, in a social business environment, workers can learn to "narrate" their work. In a previous post, we argued that social business applications help to make work "observable", and more recently we've argued that a key benefit of social project management (and other social applications) is to "make the invisible, visible"."
tags:    narration  socialbusiness  socialprojectmanagement  workflow  projectmanagement  enterprise2.0  report  statusmeetings

Knowledge processes are notoriously difficult to observe -- so much so that identifying the current state of a knowledge process is almost impossible

In addition, distribute teams lose significant observability that comes from being collocated. However, social business changes both of these issues -- IF the people executing the process "narrate" it as it happens.

In a project execution process, narration typically happens during status reporting meetings, by project managers chasing down people for updates, in daily stand up meetings, etc.

In a social project management environment, this can happen via narration by individuals (and by the software itself) on the project activity stream.

The same dynamic applies when our project teams narrate the work of a project. We need far fewer status reporting sessions, because everyone is being made aware of things as they happen.

Social Business: Where It's Been & Where It's Going
"Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It's natural to want to move to the next thing—but I'm convinced that today we are largely still talking about the "social media" era. The best of "social business" is yet to come in my opinion and we have a lot of work to do in between."
tags:    socialbusiness  socialmedi  businessmodel

Despite much of the chatter around "social business", the reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business.

Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business"

Having lived and worked during the "Digital Media" and "Digital Business" era, I think we're scratching the surface as we straddle the worlds between social media and social business today. While there are many similarities to the past, there are also several key differences.

Organization is a process, not a structure
"It is time to rethink. Rather than thinking of organization as an imposed structure, plan or design, organization arises from the interactions of interdependent individuals who need to come together."
tags:    organization  process  structure  agility  flexibility  information
The accumulating failures at organizational agility can be traced to a fundamental but mistaken assumption that organizations are structures guiding, and as a consequence, limiting interaction

It is not about hierarchies vs. networks, but about a much deeper change. Organizations are creative, responsive processes and emergent patterns in time. All creative, responsive processes have the capacity to constantly self-organize and re-organize all the time

What we still have not understood is that people need to have access to information that no one could predict they would want to know. Even they themselves did not know they needed it -- before they needed it.

We seek organization, but organization is a continuous process, not a structure.

Posted from Diigo. The rest of my favorite links are here.
Related posts:
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(Source: Bloc-Notes de Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <ul class="diigo-linkroll">
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<p class="diigo-link">                <a href="http://www.managementexchange.com/hack/value-people-asset-financial-statements">Value People as an Asset on the Financial Statements</a>      </p>
<p class="diigo-description">"What is your organization's most important asset? CEOs often respond that the organization's people are its greatest asset. But if this is true, where are people accounted for in the financial statements? Today, people are generally classified as expenses on the income statement and liabilities on the balance sheet — not as an investable asset. Thus, when CEOs seek to increase profit, they cut costs — like people — rather than investing in assets — like people — that can appreciate. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/humancapital">humancapital</a>            <a href="http://www.diigo.com/user/bertrandduperrin/accounting">accounting</a>            <a href="http://www.diigo.com/user/bertrandduperrin/finance">finance</a>            <a href="http://www.diigo.com/user/bertrandduperrin/assets">assets</a>            <a href="http://www.diigo.com/user/bertrandduperrin/intangibles">intangibles</a>            <a href="http://www.diigo.com/user/bertrandduperrin/intangiblecapital">intangiblecapital</a>            <a href="http://www.diigo.com/user/bertrandduperrin/financialstatements">financialstatements</a>            <a href="http://www.diigo.com/user/bertrandduperrin/balancesheet">balancesheet</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">In fact, investment advisory firm Ocean Tomo estimates that in 1975 more than 80% of the value in the S&P 500 firms consisted of tangible assets — like land, plant and equipment. In 2010, <a rel="nofollow" href="http://www.huffingtonpost.com/r-paul-herman/www.oceantomo.com/productsandservices/investments/indexes/ot300" target="_hplink">approximately 80% of the S&P500 market value is attributed to intangible assets</a>. But, today's accounting systems and financial reporting are still using 20th century definitions, creating a "gap in GAAP" (the Generally Accepted Accounting Principles) on how value is created in the 21st century.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<p>In January 1967, the<em> <a rel="nofollow" href="http://www.hbr.org/" target="_hplink">Harvard Business Review</a></em> published, "Put People on Your Balance Sheet," which discussed various methodologies for classifying human resources as assets, including:</p>
</ul>
<ul>
<li class="first">historical cost,</li>
<li>replacement cost, and</li>
<li class="last">opportunity cost.</li>
</ul>
</div>
</div>
</li>
</ul>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">. By using the Lev-Schwartz model, which calculates today's value of future compensation to employees of varying ages and experience levels, managers and investors can now track a variety of measures related to Infosys' human resources, such as "return on human resource value" and "value of human resources per employee." Infosys's annual report also includes a "<a rel="nofollow" href="http://www.infosys.com/investors/reports-filings/annual-report/annual/Documents/AR-2010/Additional-Information/Intangable-Assets-Score-Sheets.html" target="_hplink">comprehensive intangible assets score sheet</a>" that can be used as a decision-making tool to determine how successful the firm has been at investing in its people from year to year.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">A key factor in the shift toward viewing people as an asset is recognizing that an employee's value can appreciate with training, engagement, and teamwork — all investments that are essential for 21st century firms</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Currently, there are no apparent leading U.S. or European companies performing this calculation — or at least not communicating it to their staff or investors. This powerful, transparent reporting on all the assets of a company has the potential to be a catalyst for developing a set of best practices that will provide a reliable methodology for the measurement and valuation of intangibles.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The massive shift towards people as assets to be invested in can ripple through the management systems, goals and aspirations of the firm.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Accounting standards will need to ultimately adapt this.  The American Accounting Association analyzed this back in the 1970s, and needs to rekindle this approach.  A new Sustainability Accounting Standards Board (SASB) is undertaking a new approach and educating the SEC as well.</div>
</div>
</li>
</ul>
<li>
<p class="diigo-link">                <a href="http://www.ingenesist.com/general-info/gambling-with-new-value.html">Gambling With Intangibles</a>      </p>
<p class="diigo-description">"What if the origin of political division in this country could be traced to a simple glitch of the generally accepted accounting practices?<br />
In other words, charging money for baggage essentially transfers this service from the liability column to the asset column of the accounting statement. As a liability, it can only atrophy under the weight of austerity measures."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/accounting">accounting</a>            <a href="http://www.diigo.com/user/bertrandduperrin/balancesheet">balancesheet</a>            <a href="http://www.diigo.com/user/bertrandduperrin/humancapital">humancapital</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customerservice">customerservice</a>            <a href="http://www.diigo.com/user/bertrandduperrin/service">service</a>            <a href="http://www.diigo.com/user/bertrandduperrin/serviceeconomy">serviceeconomy</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">By charging fees, once neglected baggage service departments have become star revenue performers for airlines. Department managers can now justify new technology and equipment. Where before, baggage service only represented a cost, it now provides millions in revenu</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The basic problem is that regulators have been working for the last two years to define the difference between hedging and gambling, and can't.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">What if that's what it's all about; all the fighting, and slander, and division, and prejudice, and injustice, and violence, etc., caused by a simple accounting system problem.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">When we do not have an accounting system for human values, we can only gamble with them.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.socialbusinessnews.com/7-lessons-lego-can-teach-you-about-enterprise-collaboration">7 Lessons Lego Can Teach You About Enterprise Collaboration</a>      </p>
<p class="diigo-description">"After a turbulent spell and a change in leadership the company decided to open up innovation to the community, initially through the Ambassador program created in 2005, allowing not only collaboration with customers but also suppliers that would enable Lego to churn out more advanced products.  This modular approach was borrowed from the open source community and allowed manufacturers to design for the Lego ecosystem."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/lego">lego</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/openinnovation">openinnovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/communities">communities</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ambassadors">ambassadors</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customers">customers</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">(1) Use external suppliers to fill in your gaps</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(2) Utilize the 'weak ties' in your community --</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(3) Develop clear rules and expectations</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(4) Make sure both sides win</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(5) Customers aren't employees</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(6) There is no one community member</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">(7) Be open and transparent</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/stevedenning/2012/05/04/dear-ge-you-can-do-better">Dear GE: You Can Do Better!</a>      </p>
<p class="diigo-description">"Despite all the wonderful things in the second paragraph of his letter that Mr. Sheffer says about GE, Wall Street has had persistently negative view of the firm: GE's share price has declined by 35 percent over the past ten years. GE is one of three firms in the list (along with Wal-Mart and Johnson & Johnson) that is doing markedly worse than the S&P 500, which is at +32 percent over the ten-year period.</p>
<p>"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/GE">GE</a>            <a href="http://www.diigo.com/user/bertrandduperrin/radicalmanagement">radicalmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/marketvalue">marketvalue</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/outcomes">outcomes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ouputs">ouputs</a>            <a href="http://www.diigo.com/user/bertrandduperrin/creativeeconomy">creativeeconomy</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Instead of pursuing maximizing shareholder value as most of the Hay "leaders", like GE, are doing, these firms are focused on delighting customers with continuous innovation. Paradoxically, it turns out that a tight focus on delighting customers <a rel="nofollow" href="http://www.forbes.com/sites/stevedenning/2011/04/01/is-delighting-the-customer-profitable/" target="_blank">makes more money </a>than a tight focus on making money.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">It's about understanding the principles of <a rel="nofollow" href="http://blogs.forbes.com/stevedenning/2011/07/08/the-five-big-surprises-of-radical-management/" target="_blank">radical management</a> that are needed to succeed in the customer-driven world of the 21<sup>st</sup> Century marketplace.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">We know that the 20<sup>th</sup> Century industrial-style management isn't adapted to the emerging<strong> </strong><em><strong>Creative Economy</strong></em>, in which the driving force is continuous innovation and customer delight. The Creative Economy is an economy in which organizations are agile and continually offering new value to customers and delivering it sooner. The Creative Economy is an economy in which firms focus less on short-term financial returns and more on creating long-term customer value based on trust.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The new bottom line of business is: is the customer delighted? It's a fundamental shift from outputs to outcomes. It's about, not just finding fast-growing sectors, but rather creating them. Creating fast growing sectors is <a rel="nofollow" href="http://www.forbes.com/sites/stevedenning/2011/04/01/is-delighting-the-customer-profitable/" target="_blank">much more profitable</a> than finding them.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://blogs.hbr.org/cs/2012/05/how_to_engage_your_customers_a.html#.T6qfLntHrl8.twitter">How to Engage Your Customers and Employees</a>      </p>
<p class="diigo-description">"Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.</p>
<p>Meanwhile, employees increasingly look beyond compensation to non-monetary factors such as advancement, recognition, and corporate social responsibility in choosing where to work. And with the retirement of the Baby Boomers looming, attracting, retaining, and growing the next generation of leaders is an essential task for any organization."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/marketing">marketing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/humanresources">humanresources</a>            <a href="http://www.diigo.com/user/bertrandduperrin/values">values</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/community">community</a>            <a href="http://www.diigo.com/user/bertrandduperrin/context">context</a>            <a href="http://www.diigo.com/user/bertrandduperrin/stakeholders">stakeholders</a>            <a href="http://www.diigo.com/user/bertrandduperrin/employees">employees</a>            <a href="http://www.diigo.com/user/bertrandduperrin/engagement">engagement</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="nineCs.jpg" href="http://www.diigo.com/item/image/331x/yxdh">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbspessepzpsprcqr/537553aac58c2be57d63419053d946e9?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/232901543/is-gamification-a-great-motivator">Is Gamification A Great Motivator?</a>      </p>
<p class="diigo-description">"More companies are applying game mechanics to internal and external apps and processes, Gartner says. But why gaming? Why now?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/gamification">gamification</a>            <a href="http://www.diigo.com/user/bertrandduperrin/processes">processes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessprocess">businessprocess</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">"The accessibility of information on the Internet and the ability to gather and share information has increased significantly over the past five years," she said. "Also, you're competing with other activities that a user might be able to do. How can you make your activity <a rel="nofollow" href="http://www.informationweek.com/thebrainyard/news/232900572/gamification-boosts-employee-health-behavior-blue-shield-argues">more appealing</a> than other activities?"</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The idea of game mechanics, said Avey, is taking elements of games and putting them into a normal business process.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Gamification can also be used to encourage <a rel="nofollow" href="http://www.informationweek.com/thebrainyard/news/232602379/sxsw-what-gaming-should-teach-it-leaders">knowledge sharing</a>, said Avey, and over time it can help users better understand colleagues' strengths and weaknesses, as well as their areas of expertise.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://poncier.org/blog/?p=4534">CRM traditionnel versus Social CRM</a>      </p>
<p class="diigo-description">"Aujourd'hui les clients ont plus de pouvoir et sont plus connectés que jamais. Cela appelle une réponse des marques<br />
Le CRM traditionnel concerne la récupération et la gestion des données clients. Le Social CRM est une stratégie d'engagement des clients<br />
Les ventes dirige le CRM traditionnel. Les conversations dirigent le Social CRM et les ventes ne sont qu'un sous-produit."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/crm">crm</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialcrm">socialcrm</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="CRM traditionnel versus Social CRM" href="http://www.diigo.com/item/image/331x/qnw0">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbsperbqrzpsprbqe/3103022929ebc85e56a18259af9d9dc4?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="https://www.mckinseyquarterly.com/Strategy/Strategy_in_Practice/The_social_side_of_strategy_2965">The social side of strategy</a>      </p>
<p class="diigo-description">"<br />
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/strategy">strategy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crowdsourcing">crowdsourcing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/alignment">alignment</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a>            <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/HCL">HCL</a>            <a href="http://www.diigo.com/user/bertrandduperrin/wikimedia">wikimedia</a>            <a href="http://www.diigo.com/user/bertrandduperrin/redhat">redhat</a>            <a href="http://www.diigo.com/user/bertrandduperrin/3M">3M</a>            <a href="http://www.diigo.com/user/bertrandduperrin/aegon">aegon</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">The best way to describe the possibilities of community-based strategy approaches is to show them in action. Two examples demonstrate the lengths to which some companies have already gone in broadening their strategy processes, as well as the degree to which the executives who participated are convinced of the benefits.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The solution was to turn the company's existing business-planning process—a live meeting called Blueprint, which involved a few hundred top executives—into an online platform open to thousands of people. The new process, dubbed My Blueprint, was launched in 2009, with 300 HCL managers posting their business plans, each coupled with an audio presentation. More than 8,000 employees (including several members of the teams that had submitted plans) were then invited to review and provide input on the individual blueprints. A surge of advice followed. The inclusive nature of the process helped identify specific ideas for cross-unit collaboration and gave business leaders a chance to obtain detailed and actionable feedback from interested individuals across the company.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">To ensure accountability for developing the priorities further and for making them actionable, the company tasked a new group of executives to lead teams exploring each of the nine areas. These leaders were senior functional ones whose responsibilities put them a level or two below the C-suite. Each of their teams fleshed out one or two of the most important strategic initiatives and was empowered to execute the plans for them without further approvals.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The company invited all of its sales, marketing, and R&D employees to a Web-based forum called InnovationLive, which over a two-week period attracted more than 1,200 participants from over 40 countries and generated more than 700 ideas. The end result was the identification of nine new future markets with an aggregate revenue potential in the tens of billions of dollars. Since then, 3M has held several additional InnovationLive events, and more are on the way.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Those employees not only understand the strategy better but are also more motivated to help execute it effectively and more likely to spot emerging opportunities or threats that require quick adjustments.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Of course, adopting social-strategy tools doesn't automatically create alignment. Companies must create it actively, particularly among middle managers, who as the guardians of everyday operations bear the brunt of making any company's strategy work.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The Dutch insurer AEGON sidestepped problems such as these by breaking its strategy discussion into manageable topics related to everyday operational practices. That allowed middle managers to assume responsibility for the discussion and contribute their expertise</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p>  
<p> Taking these principles to their logical conclusion suggests a shift in the strategic-leadership role of the CEO and other members of the C-suite: from "all-knowing decision makers," who are expected to know everything and tell others what to do, to "social architects," who spend a lot of time thinking about how to create the processes and incentives that unearth the best thinking and unleash the full potential of all who work at a company</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">For a mass digital dialogue to succeed, people need to express themselves openly, which may leave some participants feeling exposed. Leaders can help by demonstrating vulnerability as well—peeling off the layers of formal composure.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall">Barriers to Change: The Real Reason Behind the Kodak Downfall</a>      </p>
<p class="diigo-description">"Kodak has recently declared bankruptcy. Usually, when this hits the news it is analyzed by the numbers people who, looking at five years' worth of financial data, give their quantitative and financial explanation of the failure. More qualitative types will go back 10 years sometimes, and even go beyond finances to talk about strategy, CEOs, competition, and the like. Recent well-done Financial Times articles (here and here) go back even further for Kodak. And yet people still fail to see Kodak's real problem."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/kodak">kodak</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/change">change</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">a new technology has fierce competitors, low margins and cannibalizes your high margin core business. And Kodak did not take decisive action to combat the inevitable challenges.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Answer: The organization overflowed with <a rel="nofollow" href="http://www.kotterinternational.com/kotterprinciples/urgency/complacency" title="KotterInternational.com: Complacency" target="_blank">complacency</a></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Historically, Kodak was built on a culture of innovation and change. It's the type of culture that's full of passionate innovators, already naturally in tune to the urgency surrounding changes in the market and technolog</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">One key to avoiding complacency is to ensure these innovators have a voice with enough volume to be heard (and listened to) at the top</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">As Kodak became <a rel="nofollow" href="http://www.greatleadershipbydan.com/2012/01/success-breeding-ground-for-complacency.html" title="Great Leadership - Success: A Breeding Ground for Complacency?" target="_blank">more successful</a>, complacency grew, leaders listened less to these voices,</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.managementexchange.com/hack/leader-meter-20-spotting-natural-leaders-your-company">Leader Meter 2.0: Spotting the natural leaders in your company</a>      </p>
<p class="diigo-description">"True leadership often comes from people with personal power, regardless of whether they have positional authority [1]. This hack proposes a dynamic system for measuring an individual's "natural leadership," — the extent to which their contributions are seen as valuable, both inside and outside of an organization, and publish these results for all to see.   This hack borrows concepts from the popular reputational capital sites like Klout.com and Peerindex.com, the Net Promoter methodology, as well as from Gary Hamel's ideas of how to identify natural leaders [2]. In addition to providing insight into who an organization's natural leaders are, such a system can provide motivation for employees to make more valuable contributions."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a></p>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/prospernow/2012/05/08/millennials-present-a-management-challenge">Millennials Present a Management Challenge</a>      </p>
<p class="diigo-description">"While a Traditional, born 1945 or earlier, would accept almost any order as long as it came through the proverbial chain of command, Boomers and Gen X might hesitate but comply. But Millennials most likely will balk at doing things "the way we've always done it" because they want freedom of choice in everything. They may not balk at the assignment itself but instead may challenge the methodology."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/humanresources">humanresources</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/millenials">millenials</a>            <a href="http://www.diigo.com/user/bertrandduperrin/geny">geny</a>            <a href="http://www.diigo.com/user/bertrandduperrin/feedback">feedback</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">The one positive result in establishing Millennial generational characteristics is this: when we pay attention to their characteristics, we reexamine our management and leadership style, which ultimately brings us full circle: all human beings want to feel good, want to do good work and be recognized for it, and actually are pretty good people. This is not rocket science!</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.tibbr.com/blog/business-value/5-questions-to-ask-when-choosing-an-enterprise-social-network">5 Questions to Ask When Choosing an Enterprise Social Network</a>      </p>
<p class="diigo-description">"With that in mind, be sure to ask these five questions when considering which social network platform to use:"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialsoftware">socialsoftware</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialnetwork">socialnetwork</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprisesocialsoftware">enterprisesocialsoftware</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">1. What specific tasks do you need it to accomplish?</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>2. How will the software ease productivity or communication bottlenecks in your organization?</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>3. Do you want a hosted or installed service?</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>4. Can the system grow and adapt easily to changing needs and technology?</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>5. What level of training is required before someone can use the system?</strong></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://blogs.hbr.org/ashkenas/2012/05/its-time-to-rethink-continuous.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&utm_content=Google+Reader">It's Time to Rethink Continuous Improvement</a>      </p>
<p class="diigo-description">"Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization's health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it's time to question these methods."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/sixsigma">sixsigma</a>            <a href="http://www.diigo.com/user/bertrandduperrin/lean">lean</a>            <a href="http://www.diigo.com/user/bertrandduperrin/kaizen">kaizen</a>            <a href="http://www.diigo.com/user/bertrandduperrin/continuousimprovement">continuousimprovement</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Looking beyond Japan, iconic six sigma companies in the United States, such as Motorola and GE, have struggled in recent years to be innovation leaders. 3M, which invested heavily in continuous improvement, <a rel="nofollow" href="http://www.businessweek.com/magazine/content/07_24/b4038406.htm">had to loosen its sigma methodology</a> in order to increase the flow of innovation</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Customize how and where continuous improvement is applied.</strong> One size of continuous improvement doesn't fit all parts of the organization. The kind of rigor required in a manufacturing environment may be unnecessary, or even destructive, in a research or design shop</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Question whether processes should be improved, eliminated, or disrupted.</strong> Too many continuous improvement projects focus so much on gaining efficiencies that they don't challenge the basic assumptions of what's being done</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Assess the impact on company culture.</strong> Take a hard look at the cultural implications of continuous improvement. How do they affect day-to-day behaviors?</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.keyhubs.com/blog/networks-eat-strategy-for-breakfast-everyday">Networks Eat Strategy for Breakfast...Everyday</a>      </p>
<p class="diigo-description">"The new year is here and businesses everywhere are in the process of developing, refining or finalizing their strategies for 2012.  That said, how many organizations are taking a close, in-depth look at their culture as a basis for driving strategy?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/networks">networks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/strategy">strategy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/hierarchy">hierarchy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/organizationalcharts">organizationalcharts</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Networks Eat Strategy for Breakfast...Everyday" href="http://www.diigo.com/item/image/331x/5vkr">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbseasaoazpsodebq/02266a4f8ef41abeece1bc1e2e5da5e5?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">honest portrayal of how the fabric of human relationships (and the differences, nuances thereof) = culture.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">While companies look to their org charts as pathways for executing on strategy, our intuition and experience tells us there are informal channels and relationships that largely dictate how work really gets done. Each company's "networks" are different and unique. They can be quite independent of hierarchy and form the basis for culture</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Understanding informal networks enables leaders to <em>align</em> the organization (not the org chart) with its strategic direction and move more quickly and effectively</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Once you get the culture, you can <a rel="nofollow" href="http://www.keyhubs.com/blog/informal-networks-and-social-capital-in-the-workplace-keys-to-driving-change/" target="_blank"><em>execute on strategy</em> with greater ease and efficiency.</a></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://zecool.com/2012/05/08/le-monde-du-travail-au-21e-siecle">Le monde du travail au 21e siècle</a>      </p>
<p class="diigo-description">"« Après le e-learning, le social learning [apprentissage social] est le nouveau concept qui doit révolutionner la formation dans les années à venir. Cette approche collaborative de la transmission des savoirs a réellement pris son essor avec le développement des réseaux sociaux. Les technologies du web2.0 permettent désormais de regrouper, de structurer et de diffuser les savoirs informels contenus dans une entreprise. Pour le plus grand bénéfice des collaborateurs, qui s'en trouvent plus impliqués et motivés, et des clients, qui voient la compétence de leurs interlocuteurs améliorée. Mais aussi des DRH [ressources humaines], pour qui ce mode de formation collaboratif représente une opportunité peu coûteuse, rapide et efficace de capitaliser les connaissances présentes à l'intérieur de l'entreprise et d'en favoriser la diffusion. Le social learning devrait venir compléter l'offre existante de formations traditionnelles, présentiel et e-learning, et favoriser l'avènement de l'entreprise collaborative."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/sociallearning">sociallearning</a>            <a href="http://www.diigo.com/user/bertrandduperrin/skills">skills</a>            <a href="http://www.diigo.com/user/bertrandduperrin/competencies">competencies</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">« le <em>social learning</em> ne repose pas tant sur le contenu que sur la façon dont on va se connecter aux autres</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">1. votre mobile sera votre bureau, votre salle de classe et votre concierge, 2. les utilisateurs du web forceront les corporations à se réinventer, 3. la description de tâches pour un dirigeant inclura d'écrire dans un blogue, 4. une littératie des médias sociaux sera requise de tous les employés et 5. la distinction entre le marketing, les communications et l'apprentissage sera confondue.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<p>La <a rel="nofollow" href="http://apolloresearchinstitute.com/">Apollo Research Institute</a> publiait récemment <a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020">leurs prédictions quant aux compétences qui seront (sont) requises dans un milieu de travail ouvert, réseauté et collaboratif</a>. En voici une traduction libre :</p>
<p> </ul>
<ul>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-transdisciplinarity">Transdisciplinarité</a> -- cette capacité de comprendre des concepts au travers de divers champs disciplinaires</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-virtual-collaboration">Collaboration virtuelle</a> -- capacité de travailler efficacement, de susciter l'engagement et de s'afficher comme joueur d'équipe virtuelle</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-sense-making">Dégager un sens</a> -- dégager le sens sous-jacent de ce qui est exprimé</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-social-intelligence">Intelligence sociale</a> -- capacité de se «connecter» aux autres afin de susciter les réactions et interactions de qualité</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-cross-cultural-competency">Compétence interculturelle</a> -- savoir travailler dans divers contextes culturels</li>
<li><a rel="nofollow" href="http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020-cognitive-load-management">Gestion de la charge cognitive</a> -- savoir discerner, filtrer et trier l'information abondante et savoir comment optimiser l'usage d'outils de communication pour y arriver</li>
<li>Pensée innovante et adaptative -- proposer des solutions qui vont au-delà du cadre usuel de raisonnement</li>
<li>Pensée rationnelle (« computational») -- capacité de traduire des données en concepts et comprendre le raisonnement à base de données.</li>
<li>Littératie numérique -- Évaluer la pertinence et développer des contenus en formats numériques, et utiliser ces nouveaux médias comme effet de levier pour une communication efficace</li>
<li>État d'esprit «design» -- savoir représenter et développer des tâches ou processus pour atteindre objectifs.</li>
</ul>
</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.mckinseyquarterly.com/newsletters/chartfocus/2012_05.html">Chart Focus: How business uses social technologies</a>      </p>
<p class="diigo-description">"McKinsey's fifth annual survey on social tools and technologies shows that when integrated into the daily work of employees and adopted on a large scale throughout a new kind of business—the networked enterprise—they can improve operations, financial performance, and market share. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialsoftware">socialsoftware</a>            <a href="http://www.diigo.com/user/bertrandduperrin/usage">usage</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/networkedenterprise">networkedenterprise</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Chart Focus: How business uses social technologies" href="http://www.diigo.com/item/image/331x/xjkw">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbsdcdccozpseqcqe/1766d30ccf2ff035a8d637e616321bac?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.elsua.net/2012/05/07/social-business-where-bosses-and-managers-become-servant-leaders/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20Elsua%20%28elsua.net%29&utm_content=Google%20Reader">Social Business -- Where Bosses and Managers Become Servant Leaders</a>      </p>
<p class="diigo-description">"But if that's the case I am sure at this point in time you folks would be probably wondering what's the new role of leadership then in the world of Social Business? Can we define it nowadays in some sort of form or shape? Or will we have to create a new one altogether? Well, we may not. Once again, we may not need to go ahead and reinvent the wheel, since we may have had it all along over the last few hundred years and we never noticed... Welcome to the Era of Servant Leadership! "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a>            <a href="http://www.diigo.com/user/bertrandduperrin/servantleadership">servantleadership</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner"> <em>a management philosophy which implies a comprehensive view of the quality of people, work and community spirit. It requires a spiritual understanding of identity, mission, vision and environment. A servant leader is someone who is servant first, who has responsibility to be in the world, and so he contributes to the well-being of people and community. A servant leader looks to the needs of the people and asks himself how he can help them to solve problems and promote personal development. He places his main focus on people, because only content and motivated people are able to reach their targets and to fulfill the set expectations</em></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<li><em>"Business is an ecosystem, not a battlefield</em></li>
<li><em>A company is a community, not a machine</em></li>
<li><em>Management is service, not control</em></li>
<li><em>My employees are my peers, not my children</em></li>
<li><em>Motivation comes from vision, not from fear</em></li>
<li><em>Change equals growth, not pain</em></li>
<li><em>Technology offers empowerment, not automation</em></li>
<li><em>Work should be fun, not mere toil"</em></li>
</ul>
</div>
</div>
</li>
<li>                                                  <a title="Social Business -- Where Bosses and Managers Become Servant Leaders" href="http://www.diigo.com/item/image/331x/pyx1">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbscosobczpseocco/434534179861525d0f0d0d5df73afaf2?image_size=160" />              </a>                              </li>
<li>                                                  <a title="Social Business -- Where Bosses and Managers Become Servant Leaders" href="http://www.diigo.com/item/image/331x/8c9p">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbscospqpzpseoccp/1f04e17c7f616dbcc06e69d001145d8c?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://organisationarchitecture.blogspot.fr/2012/05/larchitecture-organisationnelle-est.html">L'architecture organisationnelle est sensible à l'échelle</a>      </p>
<p class="diigo-description">"La taille d'une organisation influe sur les modes de prise de décision, de transfert d'information ou de coopération, ce qui fait que les « bonnes recettes » à 10 personnes ne fonctionnent pas forcément à 100 ou encore moins à 1000. Plus précisément, un grand nombre de problèmes apparaissent lorsque la taille augmente, et l'efficacité n'est pas proportionnelle à la force de travail disponible. Cette constatation n'est pas sans rappeler ce qu'on observe dans les systèmes parallèles (cf. la loi d'Admdhal) qui montre que la puissance que l'on obtient en multipliant les processeurs est compensée par la tâche croissante de synchronisation. Ce n'est pas une surprise : les petites structures souffrent moins des problèmes de coordination et de synchronisation !"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/organization">organization</a>            <a href="http://www.diigo.com/user/bertrandduperrin/coordination">coordination</a>            <a href="http://www.diigo.com/user/bertrandduperrin/dunbar">dunbar</a>            <a href="http://www.diigo.com/user/bertrandduperrin/scale">scale</a>            <a href="http://www.diigo.com/user/bertrandduperrin/scalability">scalability</a>            <a href="http://www.diigo.com/user/bertrandduperrin/context">context</a>            <a href="http://www.diigo.com/user/bertrandduperrin/teams">teams</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/structure">structure</a>            <a href="http://www.diigo.com/user/bertrandduperrin/organizationaldesign">organizationaldesign</a>            <a href="http://www.diigo.com/user/bertrandduperrin/lean">lean</a>            <a href="http://www.diigo.com/user/bertrandduperrin/interfaces">interfaces</a>            <a href="http://www.diigo.com/user/bertrandduperrin/autonomy">autonomy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/SOA">SOA</a>            <a href="http://www.diigo.com/user/bertrandduperrin/complexity">complexity</a>            <a href="http://www.diigo.com/user/bertrandduperrin/networks">networks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialnetworks">socialnetworks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/podularity">podularity</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">La tentation d'éviter les tares des grandes organisations opérationnelles en les découpant en plus petites est pertinente si le coefficient est faible, et pas forcément efficace dans le cas contraire. Ce qui nous ramène à la thèse initiale : la bonne organisation dépend du contexte et de la taille.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Je pense que la taille de 150 est un seuil critique dans la gestion des organisations, et ceci est conforté par 20 ans de discussions avec des managers opérationnels.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">C'est ce qui explique qu'en dehors des réunions d'information, il existe des tailles idéales pour des réunions de brainstorming ou de prises de décision, entre 7 et 10.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">dans le monde complexe du 21</span><sup>e</sup><span style="text-indent: -18pt"> siècle, les activités de communication qui sont nécessaires pour coordonner des tâches obtenues par décomposition d'un objectif unique prennent une part sans cesse croissante du temps actif disponible. </span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">C'est ce qui explique les limites de la Taylorisation : en décomposant/spécialisant, on multiplie des interfaces qui, contrairement à la vision mécanique du 20</span><sup>e</sup><span style="text-indent: -18pt"> siècle, exigent des flux d'information de coordination à complexité quadratique. </span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Dès que l'organisation dépasse une certaine taille, les échanges indirects (qui passent par la médiation d'une autre personne, d'un groupe ou d'un support) dominent les échanges directs.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">. Si l'on souscrit à </span><a rel="nofollow" href="http://organisationarchitecture.blogspot.com/2009/08/business-process-communication-model.html">la thèse de March & Simon</a><span style="text-indent: -18pt"> qu'une des fonctions clés du management est de gérer les flux d'information, il est clair que cette structure de management est forcément sensible à l'échelle.</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">le management a une responsabilité essentielle dans la transformation de l'entreprise face aux défis de l'agilité et de la complexité. </span><span style="text-indent: -18pt"> </span><span style="text-indent: -18pt">Il est clair que tout ce que j'écris depuis quelque temps d'appuie sur la « puissance des petites équipes », en particulier les méthodes agiles de développement et le </span><a rel="nofollow" href="http://informationsystemsbiology.blogspot.com/2011/11/lean-it-devops-and-cloud-programming.html">lean software development</a><span style="text-indent: -18pt">. En revanche, il ne faut pas s'y tromper, ces bénéfices sont très fortement dépendant de l'échelle et on n'organise pas une grande équipe comme une petite</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<li><span style="text-indent: -18pt"> En revanche, tout ne se règle pas par auto-organisation.</span></li>
<li><span style="text-indent: -18pt">Il faut donc bénéficier des avantages des « </span><i><a rel="nofollow" href="http://spin.atomicobject.com/2012/01/11/small-teams-are-dramatically-more-efficient-than-large-teams/">small teams<span style="font-style: normal"> </span></a></i><span style="text-indent: -18pt">», au sein d'une architecture modulaire semblable à celle du système d'information</span></li>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">« </span><i>lean management</i><span style="text-indent: -18pt"> » gère cette problématique avec des équipes autonomes et indépendantes, reliées par des interfaces « dures » (stables et contraignantes).</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt"> Une des craintes des spécialistes du </span><i>lean</i><span style="text-indent: -18pt"> par rapport aux pratiques 2.0 est qu'elles créent des interfaces « molles » et renforce les dépendances. </span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt">on retrouve les principes du </span><a rel="nofollow" href="http://informationsystemsbiology.blogspot.com/2009/01/soa-is-much-too-young-to-be-dead.html">SOA </a><span style="text-indent: -18pt">: organiser en termes de services, définis par des interfaces « strictes » pour favoriser l'encapsulation, c'est-à-dire l'autonomie locale</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Les équipes doivent être organisées au sein d'une structure, avec un véritable management qui joue un rôle, et qui s'appuie sur une culture propre aux grandes organisations, celle de la maîtrise de la complexité.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm"></div>
<p> 
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0cm"> </div>
<p> 
<ol style="text-align: left"> 
<li><span style="font-size: 7pt;text-indent: -18pt"> </span><u>La structure de coordination de l'entreprise</u><span style="text-indent: -18pt"> -- en particulier les réseaux créés par l'Entreprise 2.0 - </span><u>est une structure multi-échelle</u><span style="text-indent: -18pt">, elle ne globalise pas les problèmes, mais elle se décline de façon fractale à des échelles multiples.</span></li>
</ol>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><u>La science des réseaux sociaux nous enseigne qu'une bonne structure de coordination est « scale-free »</u><span style="text-indent: -18pt"> dans un sens très particulier qui signifie que la répartition des degrés dans les noeuds de connexion suit une « </span><a rel="nofollow" href="http://en.wikipedia.org/wiki/Power_law"><i>power law</i></a><span style="text-indent: -18pt"> », ce qui implique qu'il existe de nombreux noeuds très connectés</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt"> Un réseau podulaire est la combinaison de</span><span style="text-indent: -18pt">  </span><span style="text-indent: -18pt">petits sous-graphes fortement connectés (les pods) dans un maillage plus large</span></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><span style="text-indent: -18pt"> </span><span style="text-indent: -18pt">On trouve dans cette conclusion une clé d'articulation pour le management : l'autonomie est fournie par l'utilisation de « small teams », le « </span><i>mastery</i><span style="text-indent: -18pt"> » est une des ambitions des pratiques du </span><i>lean</i><span style="text-indent: -18pt">, et le management est bien là pour expliquer et nourrir le « sens »</span></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://theprojectwall.wordpress.com/2012/05/03/social-project-management-narrating-the-project-as-it-happens">Social Project Management -- Narrating the project as it happens.</a>      </p>
<p class="diigo-description">"What happens in a consumer social environment like Facebook is that people "narrate" their lives. So,  in a social business environment, workers can learn to "narrate" their work. In a previous post, we argued that social business applications help to make work "observable", and more recently we've argued that a key benefit of social project management (and other social applications) is to "make the invisible, visible"."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/narration">narration</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialprojectmanagement">socialprojectmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workflow">workflow</a>            <a href="http://www.diigo.com/user/bertrandduperrin/projectmanagement">projectmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/report">report</a>            <a href="http://www.diigo.com/user/bertrandduperrin/statusmeetings">statusmeetings</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Knowledge processes are notoriously difficult to observe -- so much so that identifying the current state of a knowledge process is almost impossible</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In addition, distribute teams lose significant observability that comes from being collocated. However, social business changes both of these issues -- IF the people executing the process "narrate" it as it happens.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In a project execution process, narration typically happens during status reporting meetings, by project managers chasing down people for updates, in daily stand up meetings, etc.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In a social project management environment, this can happen via narration by individuals (and by the software itself) on the project activity stream.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The same dynamic applies when our project teams <strong>narrate the work of a project</strong>. We need far fewer status reporting sessions, because everyone is being made aware of things as they happen.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://darmano.typepad.com/logic_emotion/2012/05/social_biz.html">Social Business: Where It's Been & Where It's Going</a>      </p>
<p class="diigo-description">"Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It's natural to want to move to the next thing—but I'm convinced that today we are largely still talking about the "social media" era. The best of "social business" is yet to come in my opinion and we have a lot of work to do in between."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialmedi">socialmedi</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessmodel">businessmodel</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Despite much of the chatter around "social business", the reality is that most organizations are currently dealing with the realities of social media and only a few truly recognize the potential of social business.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Business models where new connections are formed to the benefit of both the business, customer and even employee and shareholders are a core tenet of "social business"</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Having lived and worked during the "Digital Media" and "Digital Business" era, I think we're scratching the surface as we straddle the worlds between social media and social business today. While there are many similarities to the past, there are also several key differences.</div>
</div>
</li>
<li>                                                  <a title="Screen shot 2012-05-06 at 1.49.17 PM" href="http://www.diigo.com/item/image/331x/awv0">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbsbobpdbzpsdcccs/b9bd9504302d37212fcec27accd5a4bb?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://eskokilpi.blogging.fi/2012/05/06/organization-is-a-process">Organization is a process, not a structure</a>      </p>
<p class="diigo-description">"It is time to rethink. Rather than thinking of organization as an imposed structure, plan or design, organization arises from the interactions of interdependent individuals who need to come together."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/organization">organization</a>            <a href="http://www.diigo.com/user/bertrandduperrin/process">process</a>            <a href="http://www.diigo.com/user/bertrandduperrin/structure">structure</a>            <a href="http://www.diigo.com/user/bertrandduperrin/agility">agility</a>            <a href="http://www.diigo.com/user/bertrandduperrin/flexibility">flexibility</a>            <a href="http://www.diigo.com/user/bertrandduperrin/information">information</a></p>
<ul class="diigo-comments">                  </ul>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">The accumulating failures at organizational agility can be traced to a fundamental but mistaken assumption that organizations are structures guiding, and as a consequence, limiting interaction</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">It is not about hierarchies vs. networks, but about a much deeper change. Organizations are creative, responsive processes and emergent patterns in time. All creative, responsive processes have the capacity to constantly self-organize and re-organize all the time</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">What we still have not understood is that people need to have access to information that no one could predict they would want to know. Even they themselves did not know they needed it -- before they needed it.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">We seek organization, but organization is a continuous process, not a structure.</div>
</div>
</li>
</ul>
</li>
<p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/bertrandduperrin'>here</a>.</p>
<p>Related posts:<ol>
<li><a href='http://www.duperrin.com/2011/05/29/liens-de-la-semaine-weekly-100/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
<li><a href='http://www.duperrin.com/2010/05/02/liens-de-la-semaine-weekly-45/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
<li><a href='http://www.duperrin.com/2009/11/29/liens-de-la-semaine-weekly-25/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
<li><a href='http://www.duperrin.com/2010/06/06/liens-de-la-semaine-weekly-50/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
<li><a href='http://www.duperrin.com/2010/06/13/liens-de-la-semaine-weekly-51/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
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<br />(Source: <a href="http://www.duperrin.com">Bloc-Notes de Bertrand Duperrin</a>) ]]></content:encoded>
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<source><![CDATA[Bloc-Notes de Bertrand Duperrin]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Sun, 13 May 2012 10:30:13 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] While Businesses try to improve resilience, what about customers ?</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/english/?p=2146]]></guid>
<link><![CDATA[http://www.duperrin.com/english/2012/05/07/while-businesses-try-to-improve-resilience-what-about-customers/]]></link>
<description><![CDATA[Summary : with constantly moving markets and fickle demanding customers, organizations should improve their resilience. But customer relationship is a dance that needs two partners to be danced : how is it possible to start a constructive relationship with, on the one side, businesses that try to improve their adaptability and, on the other side, customers incapable of being empathic. If it's hard to imagine customer communities doing efforts in this way, businesses have the means, through more transparency, educational and information programs, to give customers elements that will help them to understand a context what will release the tension in crisis situation and make relationships between stakeholders easier and more productive.
Markets are moving fast and changing at a never seen before speed. In this context customers are moving as fast and are more fickle and demanding than ever before. This forces businesses to move from heavy, slow and scare adaptation logics to ongoing ones. What means, from an organizational standpoint, to focus on resilience instead of change.
We also saw that, even if they are very demanding toward businesses, social customers are not that empathic and resilient themselves. From a business view, the conclusion is obvious : of course they need to adapt better and faster but, to foster a win-win relationship to be capable of adapting to exceptional situations without blaming people who are not responsible instead of trying to understand the context.
But expecting customer communities trying to organize collective and individual resilience on their side, because since you need to be two to dance the customer relationship dance they have their part of the job to do, is certainly going too far.
But, on the other side, do businesses have a part of responsibility or, at least, a role to play in organization customer resilience ? It's impossible to react in a constructive way to a situation one don't understand, with no idea of the external factors that cause it and make it evolve. It it won't solve all the problems, an upstream communication and explanation program may help customers to understand a situation and how things work, identify responsibilities and key factors so they won't blame people who also suffer from the situation and try to do their best to help them. That should also help customers to play their role better since customer relationship and service is something that is rather co-constructed.
We can see the emergence of interesting things that prefigures attempts in this way. Last year, Paris Airports launched a page on their website to help passengers to have a systemic view of how the airport is working, making it easier to identify causalities. In the same way, since I complained a lot online about flight disruptions due to snow in december 2009 and 2010, they invited me with a couple of frequent flyers and journalist to see one of their snow exercise to understand the scale and the complexity of the system (for anyone jealous of such invitation, let me state than waking on Roissy's runways at 3.00 in the morning in the middle of winter is the best way to go back home totally frozen and  catch a big cold). Recently I also had to the chance to have a private visit of Roissy Airport, seeing what passengers never see, and understand how complex such organizations are and how many constraints they have to deal with. As many things that help to stand back, anticipate and makes me more informed and knowledgeable so I will be less stressed or angry the next time I'll face crisis situations when traveling. To stay in the travel industry, that's also the same logic that makes many airline organize sessions for people who are afraid to fly, including flying in a simulator, to understand how things work, what is normal and why and, so, stop fearing things they now understand. Let me also add that visiting the flight operations center of Air France makes you much more humble and comprehensive about risk and crisis management the day you fly as an average passenger.
Of course, such events where exceptional and targeted a very specific audience that also shares the message around them. But the technology we have today should help to go further and help Mr and Mrs Anybody to have a deeper understanding of any business operation in some situations. Videos, blogs, serious games, mobile apps...it's easy to do viral education today in order to have a better dialogue when the crisis comes. I mentioned Paris Airports but conversational platforms like the one recently started by bank Société Générale (Sg et Vous - SG and you) following that direction. By allowing anyone to ask questions on the "why" of banking operations the company is coming closer to customers and increases the trust necessary to positive dialogues. Anyway, anytime you wonder "why" you always find the answer on a forum or on yahoo! answers...so there's nothing that prevents businesses to be more proactive in this field. With conversational platforms and educational approaches, there are many opportunities to improve things.
Of course, that won't solve 100% of the communication issues. But if it can help to generate empathy, release the tension and generate a word to mouth effect (those who know can explain to their friends who don't), it will be a big step forward.
Businesses have many things to improve and change. But to go further they also need to educate their customers. 
(Source: Bertrand Duperrin's Notepad) ]]></description>
<content:encoded><![CDATA[ <p><em><strong>Summary : with constantly moving markets and fickle demanding customers, organizations should improve their resilience. But customer relationship is a dance that needs two partners to be danced : how is it possible to start a constructive relationship with, on the one side, businesses that try to improve their adaptability and, on the other side, customers incapable of being empathic. If it's hard to imagine customer communities doing efforts in this way, businesses have the means, through more transparency, educational and information programs, to give customers elements that will help them to understand a context what will release the tension in crisis situation and make relationships between stakeholders easier and more productive.</strong></em></p>
<p>Markets are moving fast and changing at a never seen before speed. In this context customers are moving as fast and are more fickle and demanding than ever before. This forces businesses to move from heavy, slow and scare adaptation logics to ongoing ones. What means, from an organizational standpoint, to <a title="Is change management becoming obsolete ?" href="http://www.duperrin.com/english/2012/03/29/is-change-management-becoming-obsolete/" target="_blank">focus on resilience instead of change</a>.</p>
<p>We also saw that, even if they are very demanding toward businesses,<a title="Is the social customer a social monster ?" href="http://www.duperrin.com/english/2012/03/26/is-the-social-customer-a-social-monster/" target="_blank"> social customers are not that empathic and resilient themselves</a>. From a business view, the conclusion is obvious : of course they need to adapt better and faster but, to foster a win-win relationship to be capable of adapting to exceptional situations without blaming people who are not responsible instead of trying to understand the context.</p>
<p>But expecting customer communities trying to organize collective and individual resilience on their side, because since you need to be two to dance the customer relationship dance they have their part of the job to do, is certainly going too far.</p>
<p>But, on the other side, do businesses have a part of responsibility or, at least, a role to play in organization customer resilience ? It's impossible to react in a constructive way to a situation one don't understand, with no idea of the external factors that cause it and make it evolve. It it won't solve all the problems, an upstream communication and explanation program may help customers to understand a situation and how things work, identify responsibilities and key factors so they won't blame people who also suffer from the situation and try to do their best to help them. That should also help customers to play their role better since customer relationship and service is something that is rather co-constructed.</p>
<p><span id="more-2146"></span></p>
<p>We can see the emergence of interesting things that prefigures attempts in this way. Last year, Paris Airports launched <a href="http://www.aeroportsdeparis.fr/ADP/fr-FR/Passagers/Formalites-Infos-Pratiques/qui-fait-quoi-dans-l-aeroport.htm" target="_blank">a page on their website</a> to help passengers to have a systemic view of how the airport is working, making it easier to identify causalities. In the same way, since I complained a lot online about flight disruptions due to snow in december 2009 and 2010, they invited me with a couple of frequent flyers and journalist to see one of their snow exercise to understand the scale and the complexity of the system (for anyone jealous of such invitation, let me state than waking on Roissy's runways at 3.00 in the morning in the middle of winter is the best way to go back home totally frozen and  catch a big cold). Recently I also had to the chance to have a private visit of Roissy Airport, seeing what passengers never see, and understand how complex such organizations are and how many constraints they have to deal with. As many things that help to stand back, anticipate and makes me more informed and knowledgeable so I will be less stressed or angry the next time I'll face crisis situations when traveling. To stay in the travel industry, that's also the same logic that makes many airline organize sessions for people who are afraid to fly, including flying in a simulator, to understand how things work, what is normal and why and, so, stop fearing things they now understand. Let me also add that visiting the flight operations center of Air France makes you much more humble and comprehensive about risk and crisis management the day you fly as an average passenger.</p>
<p>Of course, such events where exceptional and targeted a very specific audience that also shares the message around them. But the technology we have today should help to go further and help Mr and Mrs Anybody to have a deeper understanding of any business operation in some situations. Videos, blogs, serious games, mobile apps...it's easy to do viral education today in order to have a better dialogue when the crisis comes. I mentioned Paris Airports but conversational platforms like the one recently started by bank Société Générale (<a href="http://sgetvous.societegenerale.fr/" target="_blank">Sg et Vous </a>- SG and you) following that direction. By allowing anyone to ask questions on the "why" of banking operations the company is coming closer to customers and increases the trust necessary to positive dialogues. Anyway, anytime you wonder "why" you always find the answer on a forum or on yahoo! answers...so there's nothing that prevents businesses to be more proactive in this field. With conversational platforms and educational approaches, there are many opportunities to improve things.<br />
Of course, that won't solve 100% of the communication issues. But if it can help to generate empathy, release the tension and generate a word to mouth effect (those who know can explain to their friends who don't), it will be a big step forward.</p>
<p>Businesses have many things to improve and change. But to go further they also need to educate their customers.</p>
<p> </p>
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</div> 
<br />(Source: <a href="http://www.duperrin.com/english">Bertrand Duperrin's Notepad</a>) ]]></content:encoded>
<category>Customer Relationship & Marketing</category>
<category>aeroports de paris</category>
<category>air-france</category>
<category>Communication</category>
<category>crisis</category>
<category>customer service</category>
<category>empathy</category>
<category>resilience</category>
<category>societe generale</category>
<category>stakeholders</category>
<category>transparency</category>
<category>streamxd:type=Post</category>
<category>streamxd:pubdate=1336417233</category>
<comments>http://www.duperrin.com/english/2012/05/07/while-businesses-try-to-improve-resilience-what-about-customers/#comments</comments>
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<source><![CDATA[Bertrand Duperrin's Notepad]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Mon, 07 May 2012 19:00:33 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] Entreprise résiliente ? Et quid du client ?</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/?p=3358]]></guid>
<link><![CDATA[http://www.duperrin.com/2012/05/07/entreprise-resiliente-et-quid-du-client/]]></link>
<description><![CDATA[Résumé : face des marchés en rapide évolution et des clients à la fois exigeants et versatiles, l'entreprise doit rentrer dans une logique de résilience. Mais la relation client est une danse qui se pratique à deux : comment rentrer dans une relation constructive avec d'un coté une entreprise qui ferait des efforts d'adaptabilité et des clients incapables de toute empathie. Si on imagine pas les communautés de clients faire d'efforts dans cette direction, les entreprises ont les moyens par plus de transparence, de dispositifs d'explication, d'information, de donner au client les éléments permettant de comprendre un contexte, faisant ainsi diminuer la tension en situation de crise et rendant plus faciles et productives les relations entre parties-prenantes.
Les marchés vont vite et se transforment à une vitesse jamais vue. Dans ce contexte le client évolue tout aussi vite et fait preuve d'une exigence et d'une versatilité jamais vues, ce qui force l'entreprise à rentrer non plus dans des logiques d'adaptation lourdes et espacées mais dans des logiques d'ajustement permanent. Ce qui, organisationnellement parlant, se traduit par des approches centrées sur la résilience plutôt que sur le changement.
Ceci dit on a également vu que, au niveau de l'empathie indispensable à la résilience, le fameux social customer qui attend tant de l'entreprise se pose là. Coté entreprise la conclusion est évidente : oui il faut s'adapter mieux et, surtout, plus vite, mais dans le cadre d'une relation gagnant/gagnant ce serait également très bien si le client développait lui-même cette fameuse résilience pour être également capable de s'adapter à des situations exceptionnelles sans forcément en rejeter la faute sur l'entreprise et refuser de comprendre son contexte.
De là à voir des communautés de clients se prendre en main pour décider d'organiser cette résilience collective et individuelle de leur coté car, finalement, la relation client est une danse qui se pratique à deux et où en tant que partie prenante, au même titre de l'entreprise, ils ont des efforts à accomplir, une partie du chemin à faire et une responsabilité dans la qualité de la relation et se son résultat...il y a un pas qu'on s'abstiendra de franchir.
Mais à l'inverse, l'entreprise n'a-telle pas sinon une responsabilité en tout cas un rôle à jouer dans l'organisation de la résilience du client ? Il est impossible de réagir constructivement devant une situation que l'on ne comprend pas et, surtout, dont on ne comprend pas les facteurs externes qui la génèrent, l'impactent, la font évoluer. Si cela ne résoud pas tout, un travail de communication, d'explication en amont peut contribuer à aider le client à comprendre une situation, identifier les responsabilités, les facteurs impactants et ainsi éviter de s'en prendre à ceux qui n'y peuvent rien, à ceux qui sont autant victimes de la situation que lui et, au contraire, valoriser le travail effectué pour récupérer les choses plutôt que se plaindre de la non-normalité du service. Cela peut aussi aider le client à bien jouer son rôle dans une situation qui tend de plus en plus à être une situation de co-construction
On voit arriver des choses intéressantes qui peuvent préfigurer des tentatives dans cette direction. Avec Qui Fait Quoi Dans L'Aéroport, Aéroports de Paris aide justement le client à avoir une vision systémique du fonctionnement de l'ensemble et identifier causes et responsabilités. Sur le même sujet et suite à de nombreux "coups de gueules" en ligne lors des épisodes neigeux de 2009 et 2010, ADP m'avait également invité avec quelques autres "frequent flyers" et journalistes à assister aux exercices de déneigement pour comprendre l'ampleur et la complexité du dispositif (pour ceux qui auraient aimé être à notre place je vous informe que se promener en plein hiver à 3h du matin sur les pistes de Roissy est peut être intellectuellement enrichissant mais qu'on en ressort surtout frigorifié avec un gros rhume). Idem quelques temps après avec une visite de Roissy qui nous avait permis de voir les coulisses de cette impressionnante organisation....et de comprendre, entre autres, le circuit et le traitement des bagages. Autant de choses qui aident à prendre du recul voire à davantage anticiper et qui, en tout cas, rendent les clients mieux informés donc diminuent la tension et le stress d'une situation incomprise. C'est la même logique, pour rester dans le secteur, qui amène les compagnies aériennes à organiser des stages pour les personnes ayant peur en avion, le dit stage comprenant un passage en simulateur pour comprendre comment les choses se passent dans le cockpit, comment se déroule un vol et ainsi "normaliser" la compréhension de la situation. Une visite au centre des opérations d'Air France vous donne également beaucoup d'humilité sur la gestion de crise une fois que vous vous retrouvez simple passager.
Bien sur ces opérations étaient exceptionnelles et destinées à un public choisi qui contribue également à diffuser le message autour de lui. Mais les technologies et les outils dont nous disposons aujourd'hui doivent permettre d'aller beaucoup plus loin pour permettre à Madame Tout Le Monde d'enrichir sa compréhension d'une activité donnée, du fonctionnement d'une entreprise dans certaines situations etc. Vidéos, blogs, serious games, applications iphone...on peut faire de la pédagogie et jouer la viralité à moindre frais en amont pour améliorer la qualité du dialogue lorsque la crise survient. Je parlais d'une initiative d'ADP mais des plateformes de discussion telles que SG et Vous, dernièrement lancé par la Société Générale, vont également dans cette direction. En permettant à quiconque de poser des questions sur le pourquoi de certaines choses, sur le fonctionnement de la banque, on crée cette proximité, cette compréhension nécessaires à un dialogue constructif. Après tout lorsqu'on se demande "pourquoi", on finit toujours par trouver la réponse sur un forum spécialisé ou sur Yahoo! Answers. Pourquoi les entreprises ne feraient elles pas preuve de plus de proactivité dans le domaine. Entre les dispositifs conversationnels et d'autres, plus éducatifs et informatifs, il y a matière à faire avancer les choses.
Bien sur cela ne résoudra pas 100% des problèmes de communication, loin de là. Mais si cela peut contribuer à générer de l'empathie, à diminuer la tension dans les interactions en situation de crise et générer un tout petit peu de viralité et de bouche à oreille (celui qui a compris peut à son tour expliquer et rassurer ses contacts) ce sera quand même un grand pas en avant.
L'entreprise a surement beaucoup à changer et à apprendre. Mais pour aller plus loin on ne peut nier un besoin d'éduquer le client également.
Related posts:
Le social CRM n'est pas tant une affaire de média que d'approche de la relation client
Quand la relation client va au delà de l'artifice conversationnel : le cas Société Générale
Relation client en ligne : comment valoriser les moments de vérité
La mesure de l'influence online est elle néfaste pour le service client ?
Médias sociaux et relation client : attention à ne pas transformer l'exception en généralité ! 
(Source: Bloc-Notes de Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><strong>Résumé : face des marchés en rapide évolution et des clients à la fois exigeants et versatiles, l'entreprise doit rentrer dans une logique de résilience. Mais la relation client est une danse qui se pratique à deux : comment rentrer dans une relation constructive avec d'un coté une entreprise qui ferait des efforts d'adaptabilité et des clients incapables de toute empathie. Si on imagine pas les communautés de clients faire d'efforts dans cette direction, les entreprises ont les moyens par plus de transparence, de dispositifs d'explication, d'information, de donner au client les éléments permettant de comprendre un contexte, faisant ainsi diminuer la tension en situation de crise et rendant plus faciles et productives les relations entre parties-prenantes.</strong></p>
<p>Les marchés vont vite et se transforment à une vitesse jamais vue. Dans ce contexte le client évolue tout aussi vite et fait preuve d'une exigence et d'une versatilité jamais vues, ce qui force l'entreprise à rentrer non plus dans des logiques d'adaptation lourdes et espacées mais dans des logiques d'ajustement permanent. Ce qui, organisationnellement parlant, se traduit par des <a title="Conduite du changement : une fausse bonne idée ?" href="http://www.duperrin.com/2012/03/29/conduite-du-changement-une-fausse-bonne-idee/" target="_blank">approches centrées sur la résilience plutôt que sur le changement</a>.</p>
<p>Ceci dit on a également vu que, <a title="Le social customer est il un monstre ?" href="http://www.duperrin.com/2012/03/26/le-social-customer-est-il-un-monstre/" target="_blank">au niveau de l'empathie indispensable à la résilience, le fameux social customer qui attend tant de l'entreprise se pose là</a>. Coté entreprise la conclusion est évidente : oui il faut s'adapter mieux et, surtout, plus vite, mais dans le cadre d'une relation gagnant/gagnant ce serait également très bien si le client développait lui-même cette fameuse résilience pour être également capable de s'adapter à des situations exceptionnelles sans forcément en rejeter la faute sur l'entreprise et refuser de comprendre son contexte.</p>
<p>De là à voir des communautés de clients se prendre en main pour décider d'organiser cette résilience collective et individuelle de leur coté car, finalement, la relation client est une danse qui se pratique à deux et où en tant que partie prenante, au même titre de l'entreprise, ils ont des efforts à accomplir, une partie du chemin à faire et une responsabilité dans la qualité de la relation et se son résultat...il y a un pas qu'on s'abstiendra de franchir.</p>
<p>Mais à l'inverse, l'entreprise n'a-telle pas sinon une responsabilité en tout cas un rôle à jouer dans l'organisation de la résilience du client ? Il est impossible de réagir constructivement devant une situation que l'on ne comprend pas et, surtout, dont on ne comprend pas les facteurs externes qui la génèrent, l'impactent, la font évoluer. Si cela ne résoud pas tout, un travail de communication, d'explication en amont peut contribuer à aider le client à comprendre une situation, identifier les responsabilités, les facteurs impactants et ainsi éviter de s'en prendre à ceux qui n'y peuvent rien, à ceux qui sont autant victimes de la situation que lui et, au contraire, valoriser le travail effectué pour récupérer les choses plutôt que se plaindre de la non-normalité du service. Cela peut aussi aider le client à bien jouer son rôle dans une situation qui tend de plus en plus à être une situation de co-construction<span id="more-3358"></span></p>
<p>On voit arriver des choses intéressantes qui peuvent préfigurer des tentatives dans cette direction. Avec <a href="http://www.aeroportsdeparis.fr/ADP/fr-FR/Passagers/Formalites-Infos-Pratiques/qui-fait-quoi-dans-l-aeroport.htm" target="_blank">Qui Fait Quoi Dans L'Aéroport</a>, Aéroports de Paris aide justement le client à avoir une vision systémique du fonctionnement de l'ensemble et identifier causes et responsabilités. Sur le même sujet et suite à de nombreux "coups de gueules" en ligne lors des épisodes neigeux de 2009 et 2010, ADP m'avait également invité avec quelques autres "frequent flyers" et journalistes à assister aux exercices de déneigement pour comprendre l'ampleur et la complexité du dispositif (pour ceux qui auraient aimé être à notre place je vous informe que se promener en plein hiver à 3h du matin sur les pistes de Roissy est peut être intellectuellement enrichissant mais qu'on en ressort surtout frigorifié avec un gros rhume). Idem quelques temps après avec une visite de Roissy qui nous avait permis de voir les coulisses de cette impressionnante organisation....et de comprendre, entre autres, le circuit et le traitement des bagages. Autant de choses qui aident à prendre du recul voire à davantage anticiper et qui, en tout cas, rendent les clients mieux informés donc diminuent la tension et le stress d'une situation incomprise. C'est la même logique, pour rester dans le secteur, qui amène les compagnies aériennes à organiser des stages pour les personnes ayant peur en avion, le dit stage comprenant un passage en simulateur pour comprendre comment les choses se passent dans le cockpit, comment se déroule un vol et ainsi "normaliser" la compréhension de la situation. Une visite au centre des opérations d'Air France vous donne également beaucoup d'humilité sur la gestion de crise une fois que vous vous retrouvez simple passager.</p>
<p>Bien sur ces opérations étaient exceptionnelles et destinées à un public choisi qui contribue également à diffuser le message autour de lui. Mais les technologies et les outils dont nous disposons aujourd'hui doivent permettre d'aller beaucoup plus loin pour permettre à Madame Tout Le Monde d'enrichir sa compréhension d'une activité donnée, du fonctionnement d'une entreprise dans certaines situations etc. Vidéos, blogs, serious games, applications iphone...on peut faire de la pédagogie et jouer la viralité à moindre frais en amont pour améliorer la qualité du dialogue lorsque la crise survient. Je parlais d'une initiative d'ADP mais des plateformes de discussion telles que <a href="http://sgetvous.societegenerale.fr" target="_blank">SG et Vous</a>, dernièrement lancé par la Société Générale, vont également dans cette direction. En permettant à quiconque de poser des questions sur le pourquoi de certaines choses, sur le fonctionnement de la banque, on crée cette proximité, cette compréhension nécessaires à un dialogue constructif. Après tout lorsqu'on se demande "pourquoi", on finit toujours par trouver la réponse sur un forum spécialisé ou sur Yahoo! Answers. Pourquoi les entreprises ne feraient elles pas preuve de plus de proactivité dans le domaine. Entre les dispositifs conversationnels et d'autres, plus éducatifs et informatifs, il y a matière à faire avancer les choses.</p>
<p>Bien sur cela ne résoudra pas 100% des problèmes de communication, loin de là. Mais si cela peut contribuer à générer de l'empathie, à diminuer la tension dans les interactions en situation de crise et générer un tout petit peu de viralité et de bouche à oreille (celui qui a compris peut à son tour expliquer et rassurer ses contacts) ce sera quand même un grand pas en avant.</p>
<p>L'entreprise a surement beaucoup à changer et à apprendre. Mais pour aller plus loin on ne peut nier un besoin d'éduquer le client également.</p>
<p>Related posts:<ol>
<li><a href='http://www.duperrin.com/2011/02/21/le-social-crm-nest-pas-tant-une-affaire-de-media-que-dapproche-de-la-relation-client/' rel='bookmark' title='Le social CRM n'est  pas tant une affaire de média que d'approche de la relation client'>Le social CRM n'est  pas tant une affaire de média que d'approche de la relation client</a></li>
<li><a href='http://www.duperrin.com/2012/04/16/quand-la-relation-client-va-au-dela-de-lartifice-conversationnel-le-cas-societe-generale/' rel='bookmark' title='Quand la relation client va au delà de l'artifice conversationnel : le cas Société Générale'>Quand la relation client va au delà de l'artifice conversationnel : le cas Société Générale</a></li>
<li><a href='http://www.duperrin.com/2011/10/03/relation-client-en-ligne-comment-valoriser-les-moments-de-verite/' rel='bookmark' title='Relation client en ligne : comment valoriser les moments de vérité'>Relation client en ligne : comment valoriser les moments de vérité</a></li>
<li><a href='http://www.duperrin.com/2012/01/30/la-mesure-de-linfluence-online-est-elle-nefaste-pour-le-service-client/' rel='bookmark' title='La mesure de l'influence online est elle néfaste pour le service client ?'>La mesure de l'influence online est elle néfaste pour le service client ?</a></li>
<li><a href='http://www.duperrin.com/2011/01/24/medias-sociaux-et-relation-client-attention-a-ne-pas-transformer-lexception-en-generalite/' rel='bookmark' title='Médias sociaux et relation client : attention à ne pas transformer l'exception en généralité !'>Médias sociaux et relation client : attention à ne pas transformer l'exception en généralité !</a></li>
</ol></p><div class="feedflare">
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<br />(Source: <a href="http://www.duperrin.com">Bloc-Notes de Bertrand Duperrin</a>) ]]></content:encoded>
<category>Relation Client et Marketing</category>
<category>aéroports de paris</category>
<category>air-france</category>
<category>Communication</category>
<category>crise</category>
<category>empathie</category>
<category>parties prenantes</category>
<category>résilience</category>
<category>service client</category>
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<source><![CDATA[Bloc-Notes de Bertrand Duperrin]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Mon, 07 May 2012 12:00:08 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] Links for this week (weekly)</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/english/?p=2150]]></guid>
<link><![CDATA[http://www.duperrin.com/english/2012/05/06/links-for-this-week-weekly-143/]]></link>
<description><![CDATA[The Power Of Coordination
"My research shows that this principle of coordination is more important today than it has ever been. Dissect how the CEOs of winning companies speak today and compare them with their less successful peers, and you can actually measure the difference. Winners speak more of coordinating things while losers focus more on controlling them."
tags:    coordination
The trick is that people underestimate the effort and value of coordinating things because we think that to coordinate in a way that creates defensible advantage, we need to buy and own things

But the winners today are reconnecting with that old Taoist saying that we see the spokes in the wheel but it is the empty center that lets the wheel move. It's the empty center that matters, not the spokes.

Power comes from coordination. You no longer have to own things to coordinate them. Do it before your competition does

New IBM Security Study: Finding A Strategic Voice In The C-Suite
"To that end, now for the new information security study results. The new IBM study reveals a clear evolution in information security organizations and their leaders, with 25 percent of security chiefs surveyed shifting from a tech focus to one of a more strategic business leadership role.
In this first study of senior security executives, the IBM Center For Applied Insights interviewed more than 130 security leaders globally and discovered three types of leaders based on breach preparedness and overall security maturity."
tags:    securit  it  chiefsecurityofficer  CIO

Security seen as a business (versus technology) imperative: One of the chief attributes of a leading organization is having the attention of business leaders and their boards. Security is not an ad hoc topic, but rather a regular part of business discussions and, increasingly, the culture.

Use of data-driven decision making and measurement: Leading organizations are twice as likely to use metrics to monitor progress, the assessment showed

Shared budgetary responsibility with the C-suite: The assessment showed that within most organizations, CIOs typically have control over the information security budget

To create a more confident and capable security organization, IBM recognizes that security leaders must construct an action plan based on their current capabilities and most pressing needs

Getting to Effective Social Business Results: Applying Culture Change
"This corporate immune system, as you might have guessed, is known as company culture. It's a shared set of norms, practices, customs, expectations, and habits that have formed around and perpetuate how a company works and operates. While company culture is great at making the business function as expected and helps foster continuity and order, it's also astonishingly good at killing off attempted changes to the system; undesirable and desirable both. It's one reason why the entire industry of change management has emerged, so that companies can keep up with the our era's ever increasing rate of change, of which technology itself is the most disruptive and high-velocity example."
tags:    socvialbusiness  enterprise2.0  culture  change  transformation  changemanagemen  education  businessprocess  businessprocessdesign  leadership

In reality, the technology of social business isn't much of an obstacle, at least once you get beyond the internecine platform battles that are common in many large organizations.

In the first visualization above, I've depict the general stages of culture change across the major areas of an organization: supply chain, customer experience, and workforce experience. The stages themselves are:
Augmentation. Partial and non-strategic addition of social to non-critical business functions.
Adaptation. More effective use of social in the business. Movement of social business to core functions.
Transformation. Remaking in place of business functions using social business concepts.
Reinvention. Complete renewal of how the business operates around social business.
Singularity. The core operation of the business as a fundamentally social set of constituents with little discernible boundary between them.

This shows the key activities that drive culture change including executive and community leadership, strategic goals, business process redesign, education and training, risk management, and governance.

How To Get Middle Managers To Support Flexible Work
"
Over the years, we've succeeded in getting even some of the most skeptical middle managers on board the work flexibility train. But it requires a larger upfront commitment of resources (e.g. time, money, and people) than it takes to write a policy or rely on attrition. However, the return on that investment is a group of middle managers who not only accept work flexibility but understand how to use it as a powerful tool to run their business."
tags:    management  middlemanagement  flexibilty

Ask middle managers to help articulate the "why" or business case for work flexibility in your organization, and then let them participate in determining what that flexibility will look like.

Allow middle managers to freely express the "prices" they fear they will pay, while also helping them to focus on the payoffs of work flexibility.

Make sure that work flexibility in the organization is built on a partnership model where employees have as much responsibility for the success of it as the managers do.

Acknowledge that middle managers are people, too, who are increasingly under pressure to deliver more with less.

Establish the expectation, at the beginning, that any issues related to work flexibility that cause the group not to meet its goals will be resolved by everyone, not just the manager.

Enterprise gamification: Will it drive better business performance?
"Summary: Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasingly looks to be an effective set of techniques that now has an entire cottage industry forming to make it easier to achieve results."
tags:    gamification  crowdsourcing  rewards

In fact, as enterprise platforms — particularly internal social networks — open up to embedded third party applications (such as OpenSocial) and business applications themselves add gaming features, the decision point on whether to apply gamification strategically is approaching for many organizations.

Namely, if properly situated in business processes, the incorporation of game features in work activities can reward desired behavior, create more intensively participative processes, track group progress, establish feedback loops that reinforce and accelerate sought after business outcomes, and more.

The reality is that a lot of modern careers, particularly those in the service industry and knowledge work, often consist of repetitive drudgery — filled with seemingly endless routine tasks and rote processes — that can sap the motivation of even the most well-intentioned employee.

The Wall Street Journal recently explored how a call center was able to reduce wait times up to 15% and increase sales by up to 12% using gamification

By cost-effectively enlisting peer production and mass collaboration to rapidly creating a large group of players, who are then driven towards the desired objective through an architecture of participation that has gaming features used to improve the rate and length of engagement.

gamification won't be high on the adoption list, at least strategically, for a while. However, I do expect plenty of tactical experiments this year at the business function and departmental levels.

Managers Don't Really Want to Innovate
"Innovation may be an organization's life blood, but still its success rate in most companies hovers at just 17%. Even innovation leader P&G succeeds less than 50% of the time.
What prevents companies from innovating better? One possibility is that managers don't really want their people to innovate, no matter what they say otherwise."
tags:    innovation  management  timemanagement

Companies like 3M and Google that allow employees to carve off a certain percentage of their paid time for innovation are rare

Most other firms want their people to stay focused on today's business — and only work on innovation in their spare time. So in the end, it's a mixed message: "We want you to innovate, but only after you've done your real job."

First, managers need immediate results, often reinforced by short-term incentive plans or the regular expectation of earnings improvements

Managers may also fear that innovation will cannibalize current business.

Approaches like Six Sigma have helped companies squeeze out inefficiencies, but also tend to reinforce existing processes with an eye towards doing them better. On the other hand, innovation requires messy experiments instead of methodical analysis.

Additionally, managers are often schooled in slow, continuous improvement.

Talk about how innovation is avoided. Politely and respectfully ask your manager or senior team about their commitment to innovation

Work on innovation with colleagues. Instead of working alone, partner with co-workers to achieve an explicit innovation go

Les managers sont séduits mais peu formés aux outils 2.0
"
En veille sur les tendances et les besoins émergents des entreprises, la société Aastra a lancé une enquête en partenariat avec NotezIT, demandant aux cadres dirigeants des entreprises françaises de tous secteurs et toutes tailles confondus «Êtes-vous un collaborateur 2.0 ?». Cette enquête, publiée le 26 avril 2012, montre que si les dirigeants sont séduits, ils sont encore réticents au changement entrainés par ces outils 2.0. "
tags:    enterprise2.0  socialbusiness  culture  competencies  skills  ROI  management

Ainsi l'étude d'Aastra montre que les entreprises privilégient l'intégration d'outils 2.0 orientés vers la productivité et la collaboration. En revanche, la notion d'e-réputation, pourtant vitale pour les entreprises, ne semble pas être entrée dans les moeurs ni dans les priorités stratégiques des sociétés.

En effet l'étude montre une fréquence d'utilisation quotidienne assez élevée pour les services 2.0 tels que les mails personnels (83 %), les services Wikis / blogs (34 %), LinkedIn / Viadeo (31 %) puis Facebook (26 %), MSN, Skype, Gtalk, (23 %), Twitter (21 %), YouTube (20 %).

on constate une faible implication de la DRH sur ces projets (15 %) ainsi qu'un taux de formation des managers - sur les nouveaux modes de management induits par les services 2.0 - inférieur à 30 %.

38 % des sondés évoquent ainsi la difficulté pour l'entreprise de faire évoluer ses habitudes et ses process.

Le manque de visibilité en termes d'utilité et de RoI sont également pointés du doigt pour 32 % des répondants.

All work can be viewed as service
"Today we manage workers by headcount, jobs, roles, processes, and infrastructure. By viewing all work as a service we can define the service needs, match the service talent, and confirm the value exchange. The process empowers the worker to get the work done the way they want to work."
tags:    work  service  workasaservice  serviceeconomy  humanresources  management

Jobs, headcount, and roles do not reflect the real person, their talent, and the actual work and yet this is way people are managed. The result is a costly ineffective model that will become increasingly suboptimal as work itself evolves into cloud-like services. The root cause is the traditional organization model of authority, roles, and headcount resource/financial management.

We can observe that the service economy has evolved dramatically in the past three years to the point where nearly any company function or project can be executed by a hired service, many of which are on demand

Augment existing entities with the ability to internally create a marketplace for services that emulate the external marketplace for services without disrupting existing resource and governance management processes.

The services model opens up a new layer of management where all workers manage the experience of their customers. The services model does not replace top down decision making. Instead, it improves the decision quality by reducing the number of top down decisions and replacing them with many smaller but important decisions right at the customer level


L'origine de la division du travail
"Profitons de la fête du travail pour parler de sa division.
Jusqu'à très récemment j'étais persuadé que la division du travail datait de Frederick Winslow Taylor. Je me trompais. Officiellement, cette division du travail provient d'une étude de Adam Smith, l'auteur de Recherche sur la nature et les causes de la richesse des nations et inventeur du fameux concept de "la main invisible du marché".
Ou tout au moins c'est ce que l'on croyait car la vérité est toute autre. Grâce soit rendue à Vincent Lextrait (Directeur du développement à Amadeus) qui rend à César ce qui lui appartient, ceci dans une remarquable présentation à l'Université du SI en 2011."
tags:    work  workdivision  adamsmith  descartes  knowledgeeconomy

Adam Smith "observe" que la division du travail permet une productivité 500 fois plus élevée. Cette productivité accrue est dûe essentiellement au fait qu'avec la division du travail, l'ouvrier n'a plus besoin de changer d'outil, opération particulièrement coûteuse en terme de temps dans la chaine de production. L'idée est donc "d'attacher" l'ouvrier à son outil pour optimiser la performance de la chaine de production.

Notre esprit analytique et rationaliste fait de nous les rois des systèmes complexes. En conséquence de quoi, la division du travail en général et le Taylorisme en particulier résonnent d'un écho particulier chez nous.

l'économie de la connaissance, grâce à informatique, le changement d'outil prend une fraction de seconde : c'est un CTL-ALT sur le clavier.
Attention, il ne s'agit pas là d'un changement de contexte, d'une interruption d'un fil de pensée nécessitant une vingtaine de minutes pour être à nouveau "in the zone" comme le dit Jason Fried. Non, nous parlons là d'un changement d'outil pour assurer la continuité dans la procédure de réalisation d'une tâche donnée sur laquelle nous sommes concentrés.

En limitant à un périmètre très restreint le champ d'intervention du travailleur spécialisé, la division du travail en supprime non seulement les éléments cognitifs mais aussi la perspective générale.

Projets complexes: Enchanter ses clients: une utopie?
"En général, quand je parle dans mon entourage professionnel de méthodes agiles et de dépasser la notion de satisfaction du client pour l'enchanter ("delight"), cela ne déclenche pas immédiatement un enthousiasme délirant. Pourtant, si l'on est actif dans un métier où le marché est très concurrentiel et l'innovation permanente essentielle pour la survie, alors il est intéressant de se pencher sur ces nouvelles manières de voir le métier du management, et en particulier le Management radical de Stephen Denning, que j'aimerais présenter en quelques lignes ici, en complément d'un billet de François Beauregard."
tags:    customersatisfaction  customerenchantment  enchantment  agilemethods  agility  radicalmanagement  management  selforganization

Le nouveau but de l'organisation est de générer une expérience (enthousiasmer le client) - plutôt que de produire des biens ou faire de l'argent pour les actionnaires
Le nouveau but du management est de faciliter et soutenir l'auto-organisation des équipes - plutôt que de contrôler
La coordination se fait de manière dynamique, par des itérations gérées par le client - plutôt que de la bureaucratie hiérarchique
La communication est interactive: des conversations entre adultes - plutôt que commander et contrôler.


A l'évidence, cela nécessite une remise en question du rôle du management qui se verra nouvellement dans un rôle de soutien et support - plutôt que de contrôle et de pouvoir, et s'orientera vers les gens - plutôt que sur les processus et les chiffres.

Social Task Management and Social Project Management. Friends or Foes?
"Social task management is getting a lot of press lately, and a number of vendors are adding the capability to their products. Unfortunately, there is some confusion about the difference between social task management and social project management. Hopefully this short post can help to clarify the differences."
tags:    socialprojectmanagement  socialtaskmanagement  project  tasks  process

In short, social task management provides users to define a "to do list on steroids", share/assign the list with others, and some provide the ability to define an ad hoc "workflow" to the tasks.

In contrast, social project management is the leveraging of the social network of an organization to deliver rigorous project more effectively and efficiently. (See here, and this series)

Project management has never been about task management. Tasks are usually far more granular than the items that would appear as activities and deliverables on a work breakdown structure

The second "problem" with the embedding of "social" task management into every silo software solution is that the social component becomes restricted to those who have access to the software, and who participate in the work process into which it is embedded

However, social project management and social task management serve complementary purposes, and can be used together when task management is enabled at the social platform level (rather than in siloed applications

Demystifying social media
"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here's how senior leaders can harness social media to shape consumer decision making in predictable ways."
tags:    socialmedia  marketing  sales  customerrelationship  crisis  crisismanagement  brand  brandawareness

In short, today's chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations. It's much more than simply another form of paid marketing, and it demands more too: a clear framework to help CEOs and other top executives evaluate investments in it, a plan for building support infrastructure, and performance-management systems to help leaders smartly scale their social presence

The fact that social media can influence customers at every stage of the journey doesn't mean that it should. Depending on the company and industry, some touch points are more important to competitive advantage than others.

PepsiCo encourage ses employés à devenir des ambassadeurs de la marque sur les réseaux sociaux.
"PepsiCo vient tout juste de recevoir le titre de la meilleure entreprise où il fait bon vivre en France. L'occasion de faire un zoom sur une initiative très 2.0 de ce grand groupe.
PepsiCo permet à ses employés depuis peu de diffuser de l'information interne de l'entreprise sur les réseaux sociaux publics.
Ce type d'initiative, qui vise à faire des employés, des ambassadeurs de la marque, devrait être placé dans un contexte plus large de relations publiques ..."
tags:    casestudies  pepsico  communication  ambassadors  employees

L'entreprise à donc dans un premier temps, réalisée un programme éducatif sur les bonnes manières d'utiliser les réseaux sociaux. PepsiCo a par la suite mis en place un dispositif indiquant par un icône si le contenu peut être partagé avec le grand public.

A l'heure où l'on assiste à une démultiplication des réseaux sociaux interne, cette initiative peut faire réfléchir les marques à une utilisation mixte « réseaux sociaux internes-externes » de leurs salariés.

How The Enterprise 2.0 Managerial Model Was Born
"New technological eras invariably create new managerial eras. Enterprise 2.0 is no different. In this three-part series, I will argue that E 2.0 organizational technology leads to a management model I will call "Management For Opportunity," a model that exposes managers to market risks in unprecedented ways. This model is contrary to the popular emerging idea that managers (especially the much hated middle managers) will become entirely obsolete.
But to get to this vision, we need to situate E 2.0 management and technology ideas within the evolutionary history of corporations. "
tags:    management  management2.0

Let's start by trying to characterize the job of the manager in the E 2.0 world. I assert that this job is to manage for opportunity (MFO), which is fundamentally a risk management role that requires E 2.0 tools to fulfill. It's the newest layer of the functional organization of the evolving managerial mind

Seven Categories to Replace BPM
"The biggest problem with the term BPM is that so many people saw it as meaning so many different things. This causes unnecessary arguments between experts, like the blind men arguing over the shape of an elephant. We can clarify this debate by naming the subcategories of BPM."
tags:    bpm  acm  processes  workflow

1. Management of Business Processes (MoBP)

2. Business Process Analysis (BPA)

3. Process Driven Server Integration (PDSI)

4. Social Content Management Systems (SCM)

5. Human Process Management Systems (HPM)

6. Production Case Management Systems (PCM)

7. Adaptive Case Management Systems (ACM)

(8) Page Flow

(9) Workflow

While the term "BPM" will certainly enjoy another decade of life in casual use, I think it is time for the leaders in the field to start being a little more specific about what they really mean.

"If the news is that important, it will find me."
"Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information.
So why do you still have a home page at work? And what should you have instead?"
tags:    internalcommunication  communication  socialnetworks  virality

A student put it even more simply: "If the news is that important, it will find me."

Traditionally, the internal communications staff would write up an article after the event, post it on their intranet portal, and send an email to employees with a summary and a link.

This time, though, those same communications people selected more junior staff (outside of communications) to attend the conference and serve as roaming reporters

Now, without email and without searching, people at all levels from around the world were following the conference by following real people

The graduates were particularly active, asking questions and contributing content. But senior people at the event also used the social platform, soliciting ideas and feedback, adding comments to other conversations.

Far from being dead, the internal communications function at that conference became much more valuable. They went from producing impersonal content with few readers and zero feedback to using social tools and practices to engage a larger audience in more meaningful ways.

Is Continuous Innovation Too Risky?
"An idea that is pervasive in corporations in both America and Europe and prevalent in business schools, management journals and textbooks is that the goal of a firm is to maximize shareholder value. It's prevalent even though leads to unsound management practices. Jack Welch, considered by many to be a leading practitioner of the idea, recognized in 2009 that shareholder value is a result, not a strategy. Worst of all, maximizing shareholder value creates the risk of disruptive innovation."
tags:    value  shareholders  shareholdervalue  profit  innovation  continuousinnovation  management  organization  changemanagement  casestudies  salesforce

They [Apple] can do it because Apple hasn't optimized its organization to maximize profit. Instead, it has made the creation of value for customers its priority.

As a result, the transition from shareholder value to customer delight, as well as to the radical management principles needed to support the transition, is now inevitable.

Some of the company principles currently being written (including shareholder profit and customer delight) that I advocate, is very management 2.0. But the executive team say "I hear what you say -- and in principle, I agree, but...". This is perceived to be way too risky to communicate to the investor."

With energetic implementation, with very strong support from the top, as at Salesforce, it would take a medium-sized firm at least a year to get through the transition. With less energetic implementation, the transition might take a number of years.

This open communication feedback loop allowed a large number of people to participate in the design of the new process and engage actively in the solution.

The management instead opted for a "big-bang" rollout, moving all teams to the new process at the same time. It was a difficult decision. The key factor driving it was a wish to avoid organizational dissonance and a desire for decisive action.

The cross-functional team did its work in an iterative fashion and focused daily on whatever was needed to make the implementation successful. It created a global schedule for the entire process, provided coaching and guidance, identified and removed systemic impediments to change, monitored success, and evangelized the new way of working throughout the organization.

Les nouvelles évidences numériques de la Génération Y au lycée
"Green SI a rencontré la fameuse génération Y et s'est intéressé à ses usages de l'informatique et de la téléphonie.
Oh, il ne s'agit pas d'une étude complète sur un échantillon représentatif, mais juste de l'interview d'un seul jeune. Mais un jeune qui a inséré seul le numérique en classe quand l'Education Nationale cherche toujours par quel bout prendre le sujet. Il nous livre en miroir une foule de questions sur notre approche du numérique et nos propres usages. "
tags:    generationy  millenials  digitalnatives  education

Posted from Diigo. The rest of my favorite links are here. 
(Source: Bertrand Duperrin's Notepad) ]]></description>
<content:encoded><![CDATA[ <ul class="diigo-linkroll">
<li>
<p class="diigo-link">                <a href="http://www.fastcompany.com/1836295/the-power-of-coordination?partner=rss">The Power Of Coordination</a>      </p>
<p class="diigo-description">"My research shows that this principle of coordination is more important today than it has ever been. Dissect how the CEOs of winning companies speak today and compare them with their less successful peers, and you can actually measure the difference. Winners speak more of coordinating things while losers focus more on controlling them."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/coordination">coordination</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p>The trick is that people underestimate the effort and value of coordinating things because we think that to coordinate in a way that creates defensible advantage, we need to buy and own things</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">But the winners today are reconnecting with that old Taoist saying that we see the spokes in the wheel but it is the empty center that lets the wheel move. It's the empty center that matters, not the spokes.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Power comes from coordination. You no longer have to own things to coordinate them. Do it before your competition does</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://turbotodd.wordpress.com/2012/05/03/new-ibm-security-study-finding-a-strategic-voice">New IBM Security Study: Finding A Strategic Voice In The C-Suite</a>      </p>
<p class="diigo-description">"To that end, now for the new information security study results. The new IBM study reveals a clear evolution in information security organizations and their leaders, with 25 percent of security chiefs surveyed shifting from a tech focus to one of a more strategic business leadership role.</p>
<p>In this first study of senior security executives, the IBM Center For Applied Insights interviewed more than 130 security leaders globally and discovered three types of leaders based on breach preparedness and overall security maturity."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/securit">securit</a>            <a href="http://www.diigo.com/user/bertrandduperrin/it">it</a>            <a href="http://www.diigo.com/user/bertrandduperrin/chiefsecurityofficer">chiefsecurityofficer</a>            <a href="http://www.diigo.com/user/bertrandduperrin/CIO">CIO</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="New IBM Security Study: Finding A Strategic Voice In The C-Suite" href="http://www.diigo.com/item/image/331x/ynse">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrrcadsrzpsbcdsq/18d04fb173c46929298c3fdf1a5130c1?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong><em>Security seen as a business (versus technology) imperative</em>:</strong> One of the chief attributes of a leading organization is having the attention of business leaders and their boards. Security is not an <em>ad hoc</em> topic, but rather a regular part of business discussions and, increasingly, the culture.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong><em>Use of data-driven decision making and measurement: </em></strong>Leading organizations are twice as likely to use metrics to monitor progress, the assessment showed</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong><em>Shared budgetary responsibility with the C-suite</em>:</strong> The assessment showed that within most organizations, CIOs typically have control over the information security budget</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">To create a more confident and capable security organization, IBM recognizes that security leaders must construct an action plan based on their current capabilities and most pressing needs</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.dachisgroup.com/2012/05/getting-to-effective-social-business-results-applying-culture-change/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dachisgroup+%28Collaboratory+-+Dachis+Group%29&utm_content=Google+Reader">Getting to Effective Social Business Results: Applying Culture Change</a>      </p>
<p class="diigo-description">"This corporate immune system, as you might have guessed, is known as company culture. It's a shared set of norms, practices, customs, expectations, and habits that have formed around and perpetuate how a company works and operates. While company culture is great at making the business function as expected and helps foster continuity and order, it's also astonishingly good at killing off attempted changes to the system; undesirable and desirable both. It's one reason why the entire industry of change management has emerged, so that companies can keep up with the our era's ever increasing rate of change, of which technology itself is the most disruptive and high-velocity example."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socvialbusiness">socvialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/change">change</a>            <a href="http://www.diigo.com/user/bertrandduperrin/transformation">transformation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/changemanagemen">changemanagemen</a>            <a href="http://www.diigo.com/user/bertrandduperrin/education">education</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessprocess">businessprocess</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessprocessdesign">businessprocessdesign</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="The Stages of Social Business Culture Change" href="http://www.diigo.com/item/image/331x/4dea">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrrbsssdzpsbbssd/c684f8916fc41d39e452f5bdece7d5e7?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In reality, the <a rel="nofollow" href="http://www.dachisgroup.com/2011/07/social-business-stack/">technology of social business</a> isn't much of an obstacle, at least once you get beyond the internecine platform battles that are common in many large organizations.</div>
</div>
</li>
<li>                                                  <a title="The Culture Change Processes of Social Business Transformation (Social Media, Enterprise 2.0)" href="http://www.diigo.com/item/image/331x/7ag8">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrrcaabozpsbcacp/a1470195784139290e6bfe716310c961?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<p>In the first visualization above, I've depict the general stages of culture change across the major areas of an organization: supply chain, customer experience, and workforce experience. The stages themselves are:</p>
<p> 
<ol> 
<li><strong>Augmentation.</strong> Partial and non-strategic addition of social to non-critical business functions.</li>
<li><strong>Adaptation.</strong> More effective use of social in the business. Movement of social business to core functions.</li>
<li><strong>Transformation.</strong> Remaking in place of business functions using social business concepts.</li>
<li><strong>Reinvention.</strong> Complete renewal of how the business operates around social business.</li>
<li><strong>Singularity.</strong> The core operation of the business as a fundamentally social set of constituents with little discernible boundary between them.</li>
</ol>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">This shows the key activities that drive culture change including <em>executive and community leadership, strategic goals, business process redesign, education and training, risk management</em>, and governance.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.fastcompany.com/1836121/how-to-get-middle-managers-to-support-flexible-work?partner=rss">How To Get Middle Managers To Support Flexible Work</a>      </p>
<p class="diigo-description">"</p>
<p>Over the years, we've succeeded in getting even some of the most skeptical middle managers on board the work flexibility train. But it requires a larger upfront commitment of resources (e.g. time, money, and people) than it takes to write a policy or rely on attrition. However, the return on that investment is a group of middle managers who not only accept work flexibility but understand how to use it as a powerful tool to run their business."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/middlemanagement">middlemanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/flexibilty">flexibilty</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Ask middle managers to help articulate the "why" or business case for work flexibility in your organization, and then let them participate in determining what that flexibility will look like</strong>.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Allow middle managers to freely express the "prices" they fear they will pay, while also helping them to focus on the payoffs of work flexibility.</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Make sure that work flexibility in the organization is built on a <a rel="nofollow" href="http://worklifefit.com/blog/2010/08/worklife-flexibility-how-to-in-pictures-2-change-requires-employeeemployer-partnership-some-govt-and-shift-in-broader-cultural-conversation/">partnership model</a> where employees have as much responsibility for the success of it as the managers do.</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Acknowledge that middle managers are people, too, who are increasingly under pressure to deliver more with less.</strong> </div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Establish the expectation, at the beginning, that any issues related to work flexibility that cause the group not to meet its goals will be resolved by everyone, not just the manager. </div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.zdnet.com/blog/hinchcliffe/enterprise-gamification-will-it-drive-better-business-performance/1998">Enterprise gamification: Will it drive better business performance?</a>      </p>
<p class="diigo-description">"Summary: Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasingly looks to be an effective set of techniques that now has an entire cottage industry forming to make it easier to achieve results."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/gamification">gamification</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crowdsourcing">crowdsourcing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/rewards">rewards</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">In fact, as enterprise platforms — particularly <a rel="nofollow" href="http://www.zdnet.com/blog/hinchcliffe/jive-seeks-to-up-its-game-with-social-apps/1611">internal social networks</a> — open up to embedded third party applications (such as <a rel="nofollow" href="http://www.zdnet.com/blog/hinchcliffe/opensocial-20-will-key-new-additions-make-it-a-prime-time-player-in-social-apps/1603">OpenSocial</a>) and business applications themselves add gaming features, the decision point on whether to apply gamification strategically is approaching for many organizations.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Namely, if properly situated in business processes, the incorporation of game features in work activities can reward desired behavior, create more intensively participative processes, track group progress, establish feedback loops that reinforce and accelerate sought after business outcomes, and more.</div>
</div>
</li>
<li>                                                  <a title="Enterprise gamification: Will it drive better business performance?" href="http://www.diigo.com/item/image/331x/5m9b">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrodraodzprqcpqs/4e7d5c4cb709c1ff70277ce086840449?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The reality is that a lot of modern careers, particularly those in the service industry and knowledge work, often consist of repetitive drudgery — filled with seemingly endless routine tasks and rote processes — that can sap the motivation of even the most well-intentioned employee.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The Wall Street Journal <a rel="nofollow" href="http://professional.wsj.com/article/SB10001424052970204294504576615371783795248.html?mg=reno64-wsj">recently explored</a> how a call center was able to reduce wait times up to 15% and increase sales by up to 12% using gamification</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">By cost-effectively enlisting peer production and mass collaboration to rapidly creating a large group of players, who are then driven towards the desired objective through an <a rel="nofollow" href="http://www.oreillynet.com/pub/a/oreilly/tim/articles/architecture_of_participation.html">architecture of participation</a> that has gaming features used to improve the rate and length of engagement.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">gamification won't be high on the adoption list, at least strategically, for a while. However, I do expect plenty of tactical experiments this year at the business function and departmental levels.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://blogs.hbr.org/ashkenas/2012/05/managers-dont-really-want-to-i.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&utm_content=Google+Reader">Managers Don't Really Want to Innovate</a>      </p>
<p class="diigo-description">"Innovation may be an organization's life blood, but still its success rate in most companies hovers at just 17%. Even innovation leader P&G succeeds less than 50% of the time.</p>
<p>What prevents companies from innovating better? One possibility is that managers don't really want their people to innovate, no matter what they say otherwise."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/timemanagement">timemanagement</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Companies like <a rel="nofollow" href="http://www.openinnovation.net/open-innovation/how-3ms-%E2%80%9C15-percent-time%E2%80%9D-program-fosters-innovation/">3M</a> and <a rel="nofollow" href="http://blogs.hbr.org/cs/2010/08/free_time_innovation.html">Google</a> that allow employees to carve off a certain percentage of their paid time for innovation are rare</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Most other firms want their people to stay focused on today's business — and only work on innovation in their spare time. So in the end, it's a mixed message: "We want you to innovate, <a rel="nofollow" href="http://blogs.hbr.org/ashkenas/2011/12/innovation-is-everyones-job.html">but only after you've done your real job</a>."</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">First, <em>managers need immediate results</em>, often reinforced by short-term incentive plans or the regular expectation of earnings improvements</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Managers may also <em>fear that innovation will cannibalize current business</em>.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Approaches like <a rel="nofollow" href="http://en.wikipedia.org/wiki/Six_Sigma">Six Sigma</a> have helped companies squeeze out inefficiencies, but also tend to reinforce existing processes with an eye towards doing them better. On the other hand, innovation requires messy experiments instead of methodical analysis.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Additionally, managers are often <em>schooled in slow, continuous improvement</em>.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Talk about how innovation is avoided.</strong> Politely and respectfully ask your manager or senior team about their commitment to innovation</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Work on innovation with colleagues.</strong> Instead of working alone, partner with co-workers to achieve an explicit innovation go</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.deplacementspros.com/Les-managers-sont-seduits-mais-peu-formes-aux-outils-2-0_a15080.html">Les managers sont séduits mais peu formés aux outils 2.0</a>      </p>
<p class="diigo-description">"<br />
En veille sur les tendances et les besoins émergents des entreprises, la société Aastra a lancé une enquête en partenariat avec NotezIT, demandant aux cadres dirigeants des entreprises françaises de tous secteurs et toutes tailles confondus «Êtes-vous un collaborateur 2.0 ?». Cette enquête, publiée le 26 avril 2012, montre que si les dirigeants sont séduits, ils sont encore réticents au changement entrainés par ces outils 2.0. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/competencies">competencies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/skills">skills</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ROI">ROI</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Ainsi l'étude d'<a rel="nofollow" href="http://www.aastra.fr" class="liens">Aastra</a> montre que les entreprises privilégient l'intégration d'outils 2.0 orientés vers la productivité et la collaboration. En revanche, la notion d'<span style="font-style: italic">e-réputation</span>, pourtant vitale pour les entreprises, ne semble pas être entrée dans les moeurs ni dans les priorités stratégiques des sociétés.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">En effet l'étude montre une fréquence d'utilisation quotidienne assez élevée pour les services 2.0 tels que les mails personnels (83 %), les services Wikis / blogs (34 %), LinkedIn / Viadeo (31 %) puis Facebook (26 %), MSN, Skype, Gtalk, (23 %), Twitter (21 %), YouTube (20 %).</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">on constate une faible implication de la DRH sur ces projets (15 %) ainsi qu'un taux de formation des managers - sur les nouveaux modes de management induits par les services 2.0 - inférieur à 30 %.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">38 % des sondés évoquent ainsi la difficulté pour l'entreprise de faire évoluer ses habitudes et ses process.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Le manque de visibilité en termes d'utilité et de RoI sont également pointés du doigt pour 32 % des répondants.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.managementexchange.com/hack/all-work-can-be-viewed-service">All work can be viewed as service</a>      </p>
<p class="diigo-description">"Today we manage workers by headcount, jobs, roles, processes, and infrastructure. By viewing all work as a service we can define the service needs, match the service talent, and confirm the value exchange. The process empowers the worker to get the work done the way they want to work."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/work">work</a>            <a href="http://www.diigo.com/user/bertrandduperrin/service">service</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workasaservice">workasaservice</a>            <a href="http://www.diigo.com/user/bertrandduperrin/serviceeconomy">serviceeconomy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/humanresources">humanresources</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/t4j1">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebpebozprppcoo/9aa8e01307e50bb0acb6c2fe4e87fffc?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Jobs, headcount, and roles do not reflect the real person, their talent, and the actual work and yet this is way people are managed. The result is a costly ineffective model that will become increasingly suboptimal as work itself evolves into cloud-like services. The root cause is the traditional organization model of authority, roles, and headcount resource/financial management.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p> We can observe that the service economy has evolved dramatically in the past three years to the point where nearly any company function or project can be executed by a hired service, many of which are on demand</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Augment existing entities with the ability to internally create a marketplace for services that emulate the external marketplace for services without disrupting existing resource and governance management processes. </div>
</div>
</li>
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/p7i4">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebprbczprppcrb/3aa25409af9cbc665a7a5ff5f3c200c9?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The services model opens up a new layer of management where all workers manage the experience of their customers. The services model does not replace top down decision making. Instead, it improves the decision quality by reducing the number of top down decisions and replacing them with many smaller but important decisions right at the customer level</div>
</div>
</li>
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/8cq2">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebpsrrzprppcsc/444c7cb5b7922dd98c74de409125580d?image_size=160" />              </a>                              </li>
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/0umc">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebqaspzprppdab/86d652c36286976bbff6b5598701077e?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://thehypertextual.com/2012/05/01/lorigine-de-la-division-du-travail">L'origine de la division du travail</a>      </p>
<p class="diigo-description">"Profitons de la fête du travail pour parler de sa division.</p>
<p>Jusqu'à très récemment j'étais persuadé que la division du travail datait de Frederick Winslow Taylor. Je me trompais. Officiellement, cette division du travail provient d'une étude de Adam Smith, l'auteur de Recherche sur la nature et les causes de la richesse des nations et inventeur du fameux concept de "la main invisible du marché".</p>
<p>Ou tout au moins c'est ce que l'on croyait car la vérité est toute autre. Grâce soit rendue à Vincent Lextrait (Directeur du développement à Amadeus) qui rend à César ce qui lui appartient, ceci dans une remarquable présentation à l'Université du SI en 2011."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/work">work</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workdivision">workdivision</a>            <a href="http://www.diigo.com/user/bertrandduperrin/adamsmith">adamsmith</a>            <a href="http://www.diigo.com/user/bertrandduperrin/descartes">descartes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/knowledgeeconomy">knowledgeeconomy</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Adam Smith "observe" que la division du travail permet une productivité 500 fois plus élevée. Cette productivité accrue est dûe essentiellement au fait qu'avec la division du travail, l'ouvrier n'a plus besoin de changer d'outil, opération particulièrement coûteuse en terme de temps dans la chaine de production. L'idée est donc "d'attacher" l'ouvrier à son outil pour optimiser la performance de la chaine de production.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Notre esprit analytique et rationaliste fait de nous les rois des systèmes complexes. En conséquence de quoi, la division du travail en général et le Taylorisme en particulier résonnent d'un écho particulier chez nous.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p>l'économie de la connaissance, grâce à informatique, le changement d'outil prend une fraction de seconde : c'est un CTL-ALT sur le clavier.</p>
<p> 
<p>Attention, il ne s'agit pas là d'un changement de <em>contexte</em>, d'une interruption d'un fil de pensée nécessitant une vingtaine de minutes pour être à nouveau <em>"in the zone"</em> comme <a rel="nofollow" href="http://thehypertextual.com/2008/09/19/jason-fried-web-20-keynote-be-a-software-curator/" title="jason fried">le dit Jason Fried</a>. Non, nous parlons là d'un changement <em>d'outil</em> pour assurer la continuité dans la procédure de réalisation d'une tâche donnée sur laquelle nous sommes concentrés.</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">En limitant à un périmètre très restreint le champ d'intervention du travailleur spécialisé, la division du travail en supprime non seulement les éléments cognitifs mais aussi la perspective générale.  </div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://projetscomplexes.blogspot.fr/2012/04/enchanter-ses-clients-une-utopie.html">Projets complexes: Enchanter ses clients: une utopie?</a>      </p>
<p class="diigo-description">"En général, quand je parle dans mon entourage professionnel de méthodes agiles et de dépasser la notion de satisfaction du client pour l'enchanter ("delight"), cela ne déclenche pas immédiatement un enthousiasme délirant. Pourtant, si l'on est actif dans un métier où le marché est très concurrentiel et l'innovation permanente essentielle pour la survie, alors il est intéressant de se pencher sur ces nouvelles manières de voir le métier du management, et en particulier le Management radical de Stephen Denning, que j'aimerais présenter en quelques lignes ici, en complément d'un billet de François Beauregard."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/customersatisfaction">customersatisfaction</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customerenchantment">customerenchantment</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enchantment">enchantment</a>            <a href="http://www.diigo.com/user/bertrandduperrin/agilemethods">agilemethods</a>            <a href="http://www.diigo.com/user/bertrandduperrin/agility">agility</a>            <a href="http://www.diigo.com/user/bertrandduperrin/radicalmanagement">radicalmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/selforganization">selforganization</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Projets complexes: Enchanter ses clients: une utopie?" href="http://www.diigo.com/item/image/331x/2jmk">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrcspaqdzprdqcpd/26e342b5150610127320f95ad3b16398?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<li>Le nouveau but de l'organisation est de <b>générer une expérience</b> (enthousiasmer le client) - plutôt que de produire des biens ou faire de l'argent pour les actionnaires</li>
<li>Le nouveau but du management est de <b>faciliter et soutenir l'auto-organisation</b> des équipes - plutôt que de contrôler</li>
<li>La <b>coordination se fait de manière dynamique</b>, par des <b>itérations gérées par le client</b> - plutôt que de la bureaucratie hiérarchique</li>
<li>La communication est interactive: des <b>conversations entre adultes</b> - plutôt que commander et contrôler.</li>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">A l'évidence, cela nécessite une<b> remise en question du rôle du management</b> qui se verra nouvellement dans un rôle de soutien et support - plutôt que de contrôle et de pouvoir, et s'orientera vers les gens - plutôt que sur les processus et les chiffres.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://theprojectwall.wordpress.com/2012/04/18/the-problem-with-social-task-management">Social Task Management and Social Project Management. Friends or Foes?</a>      </p>
<p class="diigo-description">"Social task management is getting a lot of press lately, and a number of vendors are adding the capability to their products. Unfortunately, there is some confusion about the difference between social task management and social project management. Hopefully this short post can help to clarify the differences."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialprojectmanagement">socialprojectmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialtaskmanagement">socialtaskmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/project">project</a>            <a href="http://www.diigo.com/user/bertrandduperrin/tasks">tasks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/process">process</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">In short, social task management provides users to define a "to do list on steroids", share/assign the list with others, and some provide the ability to define an ad hoc "workflow" to the tasks.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In contrast, social project management is the leveraging of the social network of an organization to deliver rigorous project more effectively and efficiently. (See <a rel="nofollow" href="http://theprojectwall.wordpress.com/2012/03/07/crowdsourcing-to-your-enterprise-social-network/" title=""Crowdsourcing" to your Enterprise social network">here</a>, and this <a rel="nofollow" href="http://theprojectwall.wordpress.com/2012/03/24/the-5-questions-you-should-ask-any-social-project-management-vendor-part-1/" title="The 5 Questions You Should Ask Any Social Project Management Vendor -- Part 1">series</a>)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Project management has never been about task management. Tasks are usually far more granular than the items that would appear as activities and deliverables on a work breakdown structure</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The second "problem" with the embedding of "social" task management into every silo software solution is that the social component becomes restricted to those who have access to the software, and who participate in the work process into which it is embedded</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">However, social project management and social task management serve complementary purposes, and can be used together when task management is enabled at the social platform level (rather than in siloed applications</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958">Demystifying social media</a>      </p>
<p class="diigo-description">"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here's how senior leaders can harness social media to shape consumer decision making in predictable ways."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialmedia">socialmedia</a>            <a href="http://www.diigo.com/user/bertrandduperrin/marketing">marketing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/sales">sales</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customerrelationship">customerrelationship</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crisis">crisis</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crisismanagement">crisismanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/brand">brand</a>            <a href="http://www.diigo.com/user/bertrandduperrin/brandawareness">brandawareness</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Demystifying social media" href="http://www.diigo.com/item/image/331x/tamq">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrcsaqbazprdqabo/9bf9fc9642cc9a7f78d7ae93129a3def?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In short, today's chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations. It's much more than simply another form of paid marketing, and it demands more too: a clear framework to help CEOs and other top executives evaluate investments in it, a plan for building support infrastructure, and performance-management systems to help leaders smartly scale their social presence</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The fact that social media can influence customers at every stage of the journey doesn't mean that it should. Depending on the company and industry, some touch points are more important to competitive advantage than others.<a rel="nofollow" name="footnote3up" href="#footnote3"><sup></sup></a></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://tendancecom.com/pepsico-encourage-ses-employes-a-devenir-des-ambassadeurs-de-la-marque-sur-les-reseaux-sociaux">PepsiCo encourage ses employés à devenir des ambassadeurs de la marque sur les réseaux sociaux.</a>      </p>
<p class="diigo-description">"PepsiCo vient tout juste de recevoir le titre de la meilleure entreprise où il fait bon vivre en France. L'occasion de faire un zoom sur une initiative très 2.0 de ce grand groupe.<br />
PepsiCo permet à ses employés  depuis peu de diffuser de l'information interne de l'entreprise sur les réseaux sociaux publics.<br />
Ce type d'initiative, qui vise à faire des employés, des ambassadeurs de la marque, devrait être placé dans un contexte plus large de relations publiques ..."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/pepsico">pepsico</a>            <a href="http://www.diigo.com/user/bertrandduperrin/communication">communication</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ambassadors">ambassadors</a>            <a href="http://www.diigo.com/user/bertrandduperrin/employees">employees</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p> 
<p style="text-align: justify">L'entreprise à donc dans un premier temps, réalisée un programme éducatif sur les bonnes manières d'utiliser les réseaux sociaux. PepsiCo a par la suite mis en place un dispositif indiquant par un icône si le contenu peut être partagé avec le grand public.</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">A l'heure où l'on assiste à une démultiplication des réseaux sociaux interne, cette initiative peut faire réfléchir les marques à une utilisation mixte « réseaux sociaux internes-externes » de leurs salariés.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.informationweek.com/thebrainyard/news/ideation_innovation_management/232900756">How The Enterprise 2.0 Managerial Model Was Born</a>      </p>
<p class="diigo-description">"New technological eras invariably create new managerial eras. Enterprise 2.0 is no different. In this three-part series, I will argue that E 2.0 organizational technology leads to a management model I will call "Management For Opportunity," a model that exposes managers to market risks in unprecedented ways. This model is contrary to the popular emerging idea that managers (especially the much hated middle managers) will become entirely obsolete.</p>
<p>But to get to this vision, we need to situate E 2.0 management and technology ideas within the evolutionary history of corporations. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management2.0">management2.0</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Let's start by trying to characterize the job of the manager in the E 2.0 world. I assert that this job is to <em>manage for opportunity</em> (MFO), which is fundamentally a risk management role that requires E 2.0 tools to fulfill. It's the newest layer of the functional organization of the evolving managerial mind</div>
</div>
</li>
<li>                                                  <a title="Evolution of the managerial mind" href="http://www.diigo.com/item/image/331x/jhy0">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrcsaaaqzprdpsos/2d32de0bedb25209935a8934680cf4cc?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://social-biz.org/2012/04/25/not-to-praise-bpm-but-to-bury-it">Seven Categories to Replace BPM</a>      </p>
<p class="diigo-description">"The biggest problem with the term BPM is that so many people saw it as meaning so many different things.  This causes unnecessary arguments between experts, like the blind men arguing over the shape of an elephant.  We can clarify this debate by naming the subcategories of BPM."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/bpm">bpm</a>            <a href="http://www.diigo.com/user/bertrandduperrin/acm">acm</a>            <a href="http://www.diigo.com/user/bertrandduperrin/processes">processes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workflow">workflow</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>1. Management of Business Processes (MoBP)</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">2. Business Process Analysis (BPA)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">3. Process Driven Server Integration (PDSI)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">4. Social Content Management Systems (SCM)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">5. Human Process Management Systems (HPM)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>6. Production Case Management Systems (PCM)</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>7. Adaptive Case Management Systems (ACM)</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>(8) Page Flow</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>(9) Workflow</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">While the term "BPM" will certainly enjoy another decade of life in casual use, I think it is time for the leaders in the field to start being a little more specific about what they really mean.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://johnstepper.com/2012/04/28/if-the-news-is-that-important-it-will-find-me">"If the news is that important, it will find me."</a>      </p>
<p class="diigo-description">"Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information.</p>
<p>So why do you still have a home page at work? And what should you have instead?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/internalcommunication">internalcommunication</a>            <a href="http://www.diigo.com/user/bertrandduperrin/communication">communication</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialnetworks">socialnetworks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/virality">virality</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">A student put it even more simply: "If the news is that important, it will find me."</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Traditionally, the internal communications staff would write up an article after the event, post it on their intranet portal, and send an email to employees with a summary and a link.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">This time, though, those same communications people selected more junior staff (outside of communications) to attend the conference and serve as roaming reporters</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p> 
<p>Now, without email and without searching, people at all levels from around the world were following the conference <em>by following real people</em></p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The graduates were particularly active, asking questions and contributing content. But senior people at the event also used the social platform, soliciting ideas and feedback, adding comments to other conversations.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Far from being dead, the internal communications function at that conference became much more valuable. They went from producing impersonal content with few readers and zero feedback to using social tools and practices to engage a larger audience in more meaningful ways.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/stevedenning/2012/02/10/is-radical-management-too-risky">Is Continuous Innovation Too Risky?</a>      </p>
<p class="diigo-description">"An idea that is pervasive in corporations in both America and Europe and prevalent in business schools, management journals and textbooks is that the goal of a firm is to maximize shareholder value. It's prevalent even though leads to unsound management practices. Jack Welch, considered by many to be a leading practitioner of the idea, recognized in 2009 that shareholder value is a result, not a strategy. Worst of all, maximizing shareholder value creates the risk of disruptive innovation."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/value">value</a>            <a href="http://www.diigo.com/user/bertrandduperrin/shareholders">shareholders</a>            <a href="http://www.diigo.com/user/bertrandduperrin/shareholdervalue">shareholdervalue</a>            <a href="http://www.diigo.com/user/bertrandduperrin/profit">profit</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/continuousinnovation">continuousinnovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/organization">organization</a>            <a href="http://www.diigo.com/user/bertrandduperrin/changemanagement">changemanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/salesforce">salesforce</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">They [Apple] can do it because Apple hasn't optimized its organization to maximize profit. Instead, it has made the creation of value for customers its priority.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">As a result, the transition from shareholder value to customer delight, as well as to the <a rel="nofollow" href="http://blogs.forbes.com/stevedenning/2011/07/08/the-five-big-surprises-of-radical-management/" target="_blank">radical management</a> principles needed to support the transition, is now inevitable.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Some of the company principles currently being written (including shareholder profit and customer delight) that I advocate, is very management 2.0. But the executive team say "I hear what you say -- and in principle, I agree, but...". This is perceived to be way too risky to communicate to the investor."</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">With energetic implementation, with very strong support from the top, as at Salesforce, it would take a medium-sized firm at least a year to get through the transition. With less energetic implementation, the transition might take a number of years.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">This open communication feedback loop allowed a large number of people to participate in the design of the new process and engage actively in the solution.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The management instead opted for a "big-bang" rollout, moving all teams to the new process at the same time. It was a difficult decision. The key factor driving it was a wish to avoid organizational dissonance and a desire for decisive action.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The cross-functional team did its work in an iterative fashion and focused daily on whatever was needed to make the implementation successful. It created a global schedule for the entire process, provided coaching and guidance, identified and removed systemic impediments to change, monitored success, and evangelized the new way of working throughout the organization.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://greensi.blogspot.fr/2012/04/les-nouvelles-evidences-numeriques-de.html">Les nouvelles évidences numériques de la Génération Y au lycée</a>      </p>
<p class="diigo-description">"Green SI a rencontré la fameuse génération Y et s'est intéressé à ses usages de l'informatique et de la téléphonie.<br />
Oh, il ne s'agit pas d'une étude complète sur un échantillon représentatif, mais juste de l'interview d'un seul jeune. Mais un jeune qui a inséré seul le numérique en classe quand l'Education Nationale cherche toujours par quel bout prendre le sujet. Il nous livre en miroir une foule de questions sur notre approche du numérique et nos propres usages. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/generationy">generationy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/millenials">millenials</a>            <a href="http://www.diigo.com/user/bertrandduperrin/digitalnatives">digitalnatives</a>            <a href="http://www.diigo.com/user/bertrandduperrin/education">education</a></p>
</li>
</ul>
<p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/bertrandduperrin'>here</a>.</p>
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<br />(Source: <a href="http://www.duperrin.com/english">Bertrand Duperrin's Notepad</a>) ]]></content:encoded>
<category>Recommended Bookmarks</category>
<category>streamxd:type=Post</category>
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<source><![CDATA[Bertrand Duperrin's Notepad]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Sun, 06 May 2012 16:30:10 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] Liens de la semaine (weekly)</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/?p=3379]]></guid>
<link><![CDATA[http://www.duperrin.com/2012/05/06/liens-de-la-semaine-weekly-144/]]></link>
<description><![CDATA[The Power Of Coordination
"My research shows that this principle of coordination is more important today than it has ever been. Dissect how the CEOs of winning companies speak today and compare them with their less successful peers, and you can actually measure the difference. Winners speak more of coordinating things while losers focus more on controlling them."
tags:    coordination
The trick is that people underestimate the effort and value of coordinating things because we think that to coordinate in a way that creates defensible advantage, we need to buy and own things

But the winners today are reconnecting with that old Taoist saying that we see the spokes in the wheel but it is the empty center that lets the wheel move. It's the empty center that matters, not the spokes.

Power comes from coordination. You no longer have to own things to coordinate them. Do it before your competition does

New IBM Security Study: Finding A Strategic Voice In The C-Suite
"To that end, now for the new information security study results. The new IBM study reveals a clear evolution in information security organizations and their leaders, with 25 percent of security chiefs surveyed shifting from a tech focus to one of a more strategic business leadership role.
In this first study of senior security executives, the IBM Center For Applied Insights interviewed more than 130 security leaders globally and discovered three types of leaders based on breach preparedness and overall security maturity."
tags:    securit  it  chiefsecurityofficer  CIO

Security seen as a business (versus technology) imperative: One of the chief attributes of a leading organization is having the attention of business leaders and their boards. Security is not an ad hoc topic, but rather a regular part of business discussions and, increasingly, the culture.

Use of data-driven decision making and measurement: Leading organizations are twice as likely to use metrics to monitor progress, the assessment showed

Shared budgetary responsibility with the C-suite: The assessment showed that within most organizations, CIOs typically have control over the information security budget

To create a more confident and capable security organization, IBM recognizes that security leaders must construct an action plan based on their current capabilities and most pressing needs

Getting to Effective Social Business Results: Applying Culture Change
"This corporate immune system, as you might have guessed, is known as company culture. It's a shared set of norms, practices, customs, expectations, and habits that have formed around and perpetuate how a company works and operates. While company culture is great at making the business function as expected and helps foster continuity and order, it's also astonishingly good at killing off attempted changes to the system; undesirable and desirable both. It's one reason why the entire industry of change management has emerged, so that companies can keep up with the our era's ever increasing rate of change, of which technology itself is the most disruptive and high-velocity example."
tags:    socvialbusiness  enterprise2.0  culture  change  transformation  changemanagemen  education  businessprocess  businessprocessdesign  leadership

In reality, the technology of social business isn't much of an obstacle, at least once you get beyond the internecine platform battles that are common in many large organizations.

In the first visualization above, I've depict the general stages of culture change across the major areas of an organization: supply chain, customer experience, and workforce experience. The stages themselves are:
Augmentation. Partial and non-strategic addition of social to non-critical business functions.
Adaptation. More effective use of social in the business. Movement of social business to core functions.
Transformation. Remaking in place of business functions using social business concepts.
Reinvention. Complete renewal of how the business operates around social business.
Singularity. The core operation of the business as a fundamentally social set of constituents with little discernible boundary between them.

This shows the key activities that drive culture change including executive and community leadership, strategic goals, business process redesign, education and training, risk management, and governance.

How To Get Middle Managers To Support Flexible Work
"
Over the years, we've succeeded in getting even some of the most skeptical middle managers on board the work flexibility train. But it requires a larger upfront commitment of resources (e.g. time, money, and people) than it takes to write a policy or rely on attrition. However, the return on that investment is a group of middle managers who not only accept work flexibility but understand how to use it as a powerful tool to run their business."
tags:    management  middlemanagement  flexibilty

Ask middle managers to help articulate the "why" or business case for work flexibility in your organization, and then let them participate in determining what that flexibility will look like.

Allow middle managers to freely express the "prices" they fear they will pay, while also helping them to focus on the payoffs of work flexibility.

Make sure that work flexibility in the organization is built on a partnership model where employees have as much responsibility for the success of it as the managers do.

Acknowledge that middle managers are people, too, who are increasingly under pressure to deliver more with less.

Establish the expectation, at the beginning, that any issues related to work flexibility that cause the group not to meet its goals will be resolved by everyone, not just the manager.

Enterprise gamification: Will it drive better business performance?
"Summary: Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasingly looks to be an effective set of techniques that now has an entire cottage industry forming to make it easier to achieve results."
tags:    gamification  crowdsourcing  rewards

In fact, as enterprise platforms — particularly internal social networks — open up to embedded third party applications (such as OpenSocial) and business applications themselves add gaming features, the decision point on whether to apply gamification strategically is approaching for many organizations.

Namely, if properly situated in business processes, the incorporation of game features in work activities can reward desired behavior, create more intensively participative processes, track group progress, establish feedback loops that reinforce and accelerate sought after business outcomes, and more.

The reality is that a lot of modern careers, particularly those in the service industry and knowledge work, often consist of repetitive drudgery — filled with seemingly endless routine tasks and rote processes — that can sap the motivation of even the most well-intentioned employee.

The Wall Street Journal recently explored how a call center was able to reduce wait times up to 15% and increase sales by up to 12% using gamification

By cost-effectively enlisting peer production and mass collaboration to rapidly creating a large group of players, who are then driven towards the desired objective through an architecture of participation that has gaming features used to improve the rate and length of engagement.

gamification won't be high on the adoption list, at least strategically, for a while. However, I do expect plenty of tactical experiments this year at the business function and departmental levels.

Managers Don't Really Want to Innovate
"Innovation may be an organization's life blood, but still its success rate in most companies hovers at just 17%. Even innovation leader P&G succeeds less than 50% of the time.
What prevents companies from innovating better? One possibility is that managers don't really want their people to innovate, no matter what they say otherwise."
tags:    innovation  management  timemanagement

Companies like 3M and Google that allow employees to carve off a certain percentage of their paid time for innovation are rare

Most other firms want their people to stay focused on today's business — and only work on innovation in their spare time. So in the end, it's a mixed message: "We want you to innovate, but only after you've done your real job."

First, managers need immediate results, often reinforced by short-term incentive plans or the regular expectation of earnings improvements

Managers may also fear that innovation will cannibalize current business.

Approaches like Six Sigma have helped companies squeeze out inefficiencies, but also tend to reinforce existing processes with an eye towards doing them better. On the other hand, innovation requires messy experiments instead of methodical analysis.

Additionally, managers are often schooled in slow, continuous improvement.

Talk about how innovation is avoided. Politely and respectfully ask your manager or senior team about their commitment to innovation

Work on innovation with colleagues. Instead of working alone, partner with co-workers to achieve an explicit innovation go

Les managers sont séduits mais peu formés aux outils 2.0
"
En veille sur les tendances et les besoins émergents des entreprises, la société Aastra a lancé une enquête en partenariat avec NotezIT, demandant aux cadres dirigeants des entreprises françaises de tous secteurs et toutes tailles confondus «Êtes-vous un collaborateur 2.0 ?». Cette enquête, publiée le 26 avril 2012, montre que si les dirigeants sont séduits, ils sont encore réticents au changement entrainés par ces outils 2.0. "
tags:    enterprise2.0  socialbusiness  culture  competencies  skills  ROI  management

Ainsi l'étude d'Aastra montre que les entreprises privilégient l'intégration d'outils 2.0 orientés vers la productivité et la collaboration. En revanche, la notion d'e-réputation, pourtant vitale pour les entreprises, ne semble pas être entrée dans les moeurs ni dans les priorités stratégiques des sociétés.

En effet l'étude montre une fréquence d'utilisation quotidienne assez élevée pour les services 2.0 tels que les mails personnels (83 %), les services Wikis / blogs (34 %), LinkedIn / Viadeo (31 %) puis Facebook (26 %), MSN, Skype, Gtalk, (23 %), Twitter (21 %), YouTube (20 %).

on constate une faible implication de la DRH sur ces projets (15 %) ainsi qu'un taux de formation des managers - sur les nouveaux modes de management induits par les services 2.0 - inférieur à 30 %.

38 % des sondés évoquent ainsi la difficulté pour l'entreprise de faire évoluer ses habitudes et ses process.

Le manque de visibilité en termes d'utilité et de RoI sont également pointés du doigt pour 32 % des répondants.

All work can be viewed as service
"Today we manage workers by headcount, jobs, roles, processes, and infrastructure. By viewing all work as a service we can define the service needs, match the service talent, and confirm the value exchange. The process empowers the worker to get the work done the way they want to work."
tags:    work  service  workasaservice  serviceeconomy  humanresources  management

Jobs, headcount, and roles do not reflect the real person, their talent, and the actual work and yet this is way people are managed. The result is a costly ineffective model that will become increasingly suboptimal as work itself evolves into cloud-like services. The root cause is the traditional organization model of authority, roles, and headcount resource/financial management.

We can observe that the service economy has evolved dramatically in the past three years to the point where nearly any company function or project can be executed by a hired service, many of which are on demand

Augment existing entities with the ability to internally create a marketplace for services that emulate the external marketplace for services without disrupting existing resource and governance management processes.

The services model opens up a new layer of management where all workers manage the experience of their customers. The services model does not replace top down decision making. Instead, it improves the decision quality by reducing the number of top down decisions and replacing them with many smaller but important decisions right at the customer level


L'origine de la division du travail
"Profitons de la fête du travail pour parler de sa division.
Jusqu'à très récemment j'étais persuadé que la division du travail datait de Frederick Winslow Taylor. Je me trompais. Officiellement, cette division du travail provient d'une étude de Adam Smith, l'auteur de Recherche sur la nature et les causes de la richesse des nations et inventeur du fameux concept de "la main invisible du marché".
Ou tout au moins c'est ce que l'on croyait car la vérité est toute autre. Grâce soit rendue à Vincent Lextrait (Directeur du développement à Amadeus) qui rend à César ce qui lui appartient, ceci dans une remarquable présentation à l'Université du SI en 2011."
tags:    work  workdivision  adamsmith  descartes  knowledgeeconomy

Adam Smith "observe" que la division du travail permet une productivité 500 fois plus élevée. Cette productivité accrue est dûe essentiellement au fait qu'avec la division du travail, l'ouvrier n'a plus besoin de changer d'outil, opération particulièrement coûteuse en terme de temps dans la chaine de production. L'idée est donc "d'attacher" l'ouvrier à son outil pour optimiser la performance de la chaine de production.

Notre esprit analytique et rationaliste fait de nous les rois des systèmes complexes. En conséquence de quoi, la division du travail en général et le Taylorisme en particulier résonnent d'un écho particulier chez nous.

l'économie de la connaissance, grâce à informatique, le changement d'outil prend une fraction de seconde : c'est un CTL-ALT sur le clavier.
Attention, il ne s'agit pas là d'un changement de contexte, d'une interruption d'un fil de pensée nécessitant une vingtaine de minutes pour être à nouveau "in the zone" comme le dit Jason Fried. Non, nous parlons là d'un changement d'outil pour assurer la continuité dans la procédure de réalisation d'une tâche donnée sur laquelle nous sommes concentrés.

En limitant à un périmètre très restreint le champ d'intervention du travailleur spécialisé, la division du travail en supprime non seulement les éléments cognitifs mais aussi la perspective générale.

Projets complexes: Enchanter ses clients: une utopie?
"En général, quand je parle dans mon entourage professionnel de méthodes agiles et de dépasser la notion de satisfaction du client pour l'enchanter ("delight"), cela ne déclenche pas immédiatement un enthousiasme délirant. Pourtant, si l'on est actif dans un métier où le marché est très concurrentiel et l'innovation permanente essentielle pour la survie, alors il est intéressant de se pencher sur ces nouvelles manières de voir le métier du management, et en particulier le Management radical de Stephen Denning, que j'aimerais présenter en quelques lignes ici, en complément d'un billet de François Beauregard."
tags:    customersatisfaction  customerenchantment  enchantment  agilemethods  agility  radicalmanagement  management  selforganization

Le nouveau but de l'organisation est de générer une expérience (enthousiasmer le client) - plutôt que de produire des biens ou faire de l'argent pour les actionnaires
Le nouveau but du management est de faciliter et soutenir l'auto-organisation des équipes - plutôt que de contrôler
La coordination se fait de manière dynamique, par des itérations gérées par le client - plutôt que de la bureaucratie hiérarchique
La communication est interactive: des conversations entre adultes - plutôt que commander et contrôler.


A l'évidence, cela nécessite une remise en question du rôle du management qui se verra nouvellement dans un rôle de soutien et support - plutôt que de contrôle et de pouvoir, et s'orientera vers les gens - plutôt que sur les processus et les chiffres.

Social Task Management and Social Project Management. Friends or Foes?
"Social task management is getting a lot of press lately, and a number of vendors are adding the capability to their products. Unfortunately, there is some confusion about the difference between social task management and social project management. Hopefully this short post can help to clarify the differences."
tags:    socialprojectmanagement  socialtaskmanagement  project  tasks  process

In short, social task management provides users to define a "to do list on steroids", share/assign the list with others, and some provide the ability to define an ad hoc "workflow" to the tasks.

In contrast, social project management is the leveraging of the social network of an organization to deliver rigorous project more effectively and efficiently. (See here, and this series)

Project management has never been about task management. Tasks are usually far more granular than the items that would appear as activities and deliverables on a work breakdown structure

The second "problem" with the embedding of "social" task management into every silo software solution is that the social component becomes restricted to those who have access to the software, and who participate in the work process into which it is embedded

However, social project management and social task management serve complementary purposes, and can be used together when task management is enabled at the social platform level (rather than in siloed applications

Demystifying social media
"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here's how senior leaders can harness social media to shape consumer decision making in predictable ways."
tags:    socialmedia  marketing  sales  customerrelationship  crisis  crisismanagement  brand  brandawareness

In short, today's chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations. It's much more than simply another form of paid marketing, and it demands more too: a clear framework to help CEOs and other top executives evaluate investments in it, a plan for building support infrastructure, and performance-management systems to help leaders smartly scale their social presence

The fact that social media can influence customers at every stage of the journey doesn't mean that it should. Depending on the company and industry, some touch points are more important to competitive advantage than others.

PepsiCo encourage ses employés à devenir des ambassadeurs de la marque sur les réseaux sociaux.
"PepsiCo vient tout juste de recevoir le titre de la meilleure entreprise où il fait bon vivre en France. L'occasion de faire un zoom sur une initiative très 2.0 de ce grand groupe.
PepsiCo permet à ses employés depuis peu de diffuser de l'information interne de l'entreprise sur les réseaux sociaux publics.
Ce type d'initiative, qui vise à faire des employés, des ambassadeurs de la marque, devrait être placé dans un contexte plus large de relations publiques ..."
tags:    casestudies  pepsico  communication  ambassadors  employees

L'entreprise à donc dans un premier temps, réalisée un programme éducatif sur les bonnes manières d'utiliser les réseaux sociaux. PepsiCo a par la suite mis en place un dispositif indiquant par un icône si le contenu peut être partagé avec le grand public.

A l'heure où l'on assiste à une démultiplication des réseaux sociaux interne, cette initiative peut faire réfléchir les marques à une utilisation mixte « réseaux sociaux internes-externes » de leurs salariés.

How The Enterprise 2.0 Managerial Model Was Born
"New technological eras invariably create new managerial eras. Enterprise 2.0 is no different. In this three-part series, I will argue that E 2.0 organizational technology leads to a management model I will call "Management For Opportunity," a model that exposes managers to market risks in unprecedented ways. This model is contrary to the popular emerging idea that managers (especially the much hated middle managers) will become entirely obsolete.
But to get to this vision, we need to situate E 2.0 management and technology ideas within the evolutionary history of corporations. "
tags:    management  management2.0

Let's start by trying to characterize the job of the manager in the E 2.0 world. I assert that this job is to manage for opportunity (MFO), which is fundamentally a risk management role that requires E 2.0 tools to fulfill. It's the newest layer of the functional organization of the evolving managerial mind

Seven Categories to Replace BPM
"The biggest problem with the term BPM is that so many people saw it as meaning so many different things. This causes unnecessary arguments between experts, like the blind men arguing over the shape of an elephant. We can clarify this debate by naming the subcategories of BPM."
tags:    bpm  acm  processes  workflow

1. Management of Business Processes (MoBP)

2. Business Process Analysis (BPA)

3. Process Driven Server Integration (PDSI)

4. Social Content Management Systems (SCM)

5. Human Process Management Systems (HPM)

6. Production Case Management Systems (PCM)

7. Adaptive Case Management Systems (ACM)

(8) Page Flow

(9) Workflow

While the term "BPM" will certainly enjoy another decade of life in casual use, I think it is time for the leaders in the field to start being a little more specific about what they really mean.

"If the news is that important, it will find me."
"Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information.
So why do you still have a home page at work? And what should you have instead?"
tags:    internalcommunication  communication  socialnetworks  virality

A student put it even more simply: "If the news is that important, it will find me."

Traditionally, the internal communications staff would write up an article after the event, post it on their intranet portal, and send an email to employees with a summary and a link.

This time, though, those same communications people selected more junior staff (outside of communications) to attend the conference and serve as roaming reporters

Now, without email and without searching, people at all levels from around the world were following the conference by following real people

The graduates were particularly active, asking questions and contributing content. But senior people at the event also used the social platform, soliciting ideas and feedback, adding comments to other conversations.

Far from being dead, the internal communications function at that conference became much more valuable. They went from producing impersonal content with few readers and zero feedback to using social tools and practices to engage a larger audience in more meaningful ways.

Is Continuous Innovation Too Risky?
"An idea that is pervasive in corporations in both America and Europe and prevalent in business schools, management journals and textbooks is that the goal of a firm is to maximize shareholder value. It's prevalent even though leads to unsound management practices. Jack Welch, considered by many to be a leading practitioner of the idea, recognized in 2009 that shareholder value is a result, not a strategy. Worst of all, maximizing shareholder value creates the risk of disruptive innovation."
tags:    value  shareholders  shareholdervalue  profit  innovation  continuousinnovation  management  organization  changemanagement  casestudies  salesforce

They [Apple] can do it because Apple hasn't optimized its organization to maximize profit. Instead, it has made the creation of value for customers its priority.

As a result, the transition from shareholder value to customer delight, as well as to the radical management principles needed to support the transition, is now inevitable.

Some of the company principles currently being written (including shareholder profit and customer delight) that I advocate, is very management 2.0. But the executive team say "I hear what you say -- and in principle, I agree, but...". This is perceived to be way too risky to communicate to the investor."

With energetic implementation, with very strong support from the top, as at Salesforce, it would take a medium-sized firm at least a year to get through the transition. With less energetic implementation, the transition might take a number of years.

This open communication feedback loop allowed a large number of people to participate in the design of the new process and engage actively in the solution.

The management instead opted for a "big-bang" rollout, moving all teams to the new process at the same time. It was a difficult decision. The key factor driving it was a wish to avoid organizational dissonance and a desire for decisive action.

The cross-functional team did its work in an iterative fashion and focused daily on whatever was needed to make the implementation successful. It created a global schedule for the entire process, provided coaching and guidance, identified and removed systemic impediments to change, monitored success, and evangelized the new way of working throughout the organization.

Les nouvelles évidences numériques de la Génération Y au lycée
"Green SI a rencontré la fameuse génération Y et s'est intéressé à ses usages de l'informatique et de la téléphonie.
Oh, il ne s'agit pas d'une étude complète sur un échantillon représentatif, mais juste de l'interview d'un seul jeune. Mais un jeune qui a inséré seul le numérique en classe quand l'Education Nationale cherche toujours par quel bout prendre le sujet. Il nous livre en miroir une foule de questions sur notre approche du numérique et nos propres usages. "
tags:    generationy  millenials  digitalnatives  education

Posted from Diigo. The rest of my favorite links are here.
Related posts:
Liens de la semaine (weekly)
Liens de la semaine (weekly)
Liens de la semaine (weekly)
Liens de la semaine (weekly)
Liens de la semaine (weekly) 
(Source: Bloc-Notes de Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <ul class="diigo-linkroll">
<li>
<p class="diigo-link">                <a href="http://www.fastcompany.com/1836295/the-power-of-coordination?partner=rss">The Power Of Coordination</a>      </p>
<p class="diigo-description">"My research shows that this principle of coordination is more important today than it has ever been. Dissect how the CEOs of winning companies speak today and compare them with their less successful peers, and you can actually measure the difference. Winners speak more of coordinating things while losers focus more on controlling them."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/coordination">coordination</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p>The trick is that people underestimate the effort and value of coordinating things because we think that to coordinate in a way that creates defensible advantage, we need to buy and own things</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">But the winners today are reconnecting with that old Taoist saying that we see the spokes in the wheel but it is the empty center that lets the wheel move. It's the empty center that matters, not the spokes.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Power comes from coordination. You no longer have to own things to coordinate them. Do it before your competition does</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://turbotodd.wordpress.com/2012/05/03/new-ibm-security-study-finding-a-strategic-voice">New IBM Security Study: Finding A Strategic Voice In The C-Suite</a>      </p>
<p class="diigo-description">"To that end, now for the new information security study results. The new IBM study reveals a clear evolution in information security organizations and their leaders, with 25 percent of security chiefs surveyed shifting from a tech focus to one of a more strategic business leadership role.</p>
<p>In this first study of senior security executives, the IBM Center For Applied Insights interviewed more than 130 security leaders globally and discovered three types of leaders based on breach preparedness and overall security maturity."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/securit">securit</a>            <a href="http://www.diigo.com/user/bertrandduperrin/it">it</a>            <a href="http://www.diigo.com/user/bertrandduperrin/chiefsecurityofficer">chiefsecurityofficer</a>            <a href="http://www.diigo.com/user/bertrandduperrin/CIO">CIO</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="New IBM Security Study: Finding A Strategic Voice In The C-Suite" href="http://www.diigo.com/item/image/331x/ynse">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrrcadsrzpsbcdsq/18d04fb173c46929298c3fdf1a5130c1?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong><em>Security seen as a business (versus technology) imperative</em>:</strong> One of the chief attributes of a leading organization is having the attention of business leaders and their boards. Security is not an <em>ad hoc</em> topic, but rather a regular part of business discussions and, increasingly, the culture.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong><em>Use of data-driven decision making and measurement: </em></strong>Leading organizations are twice as likely to use metrics to monitor progress, the assessment showed</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong><em>Shared budgetary responsibility with the C-suite</em>:</strong> The assessment showed that within most organizations, CIOs typically have control over the information security budget</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">To create a more confident and capable security organization, IBM recognizes that security leaders must construct an action plan based on their current capabilities and most pressing needs</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.dachisgroup.com/2012/05/getting-to-effective-social-business-results-applying-culture-change/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dachisgroup+%28Collaboratory+-+Dachis+Group%29&utm_content=Google+Reader">Getting to Effective Social Business Results: Applying Culture Change</a>      </p>
<p class="diigo-description">"This corporate immune system, as you might have guessed, is known as company culture. It's a shared set of norms, practices, customs, expectations, and habits that have formed around and perpetuate how a company works and operates. While company culture is great at making the business function as expected and helps foster continuity and order, it's also astonishingly good at killing off attempted changes to the system; undesirable and desirable both. It's one reason why the entire industry of change management has emerged, so that companies can keep up with the our era's ever increasing rate of change, of which technology itself is the most disruptive and high-velocity example."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socvialbusiness">socvialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/change">change</a>            <a href="http://www.diigo.com/user/bertrandduperrin/transformation">transformation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/changemanagemen">changemanagemen</a>            <a href="http://www.diigo.com/user/bertrandduperrin/education">education</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessprocess">businessprocess</a>            <a href="http://www.diigo.com/user/bertrandduperrin/businessprocessdesign">businessprocessdesign</a>            <a href="http://www.diigo.com/user/bertrandduperrin/leadership">leadership</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="The Stages of Social Business Culture Change" href="http://www.diigo.com/item/image/331x/4dea">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrrbsssdzpsbbssd/c684f8916fc41d39e452f5bdece7d5e7?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In reality, the <a rel="nofollow" href="http://www.dachisgroup.com/2011/07/social-business-stack/">technology of social business</a> isn't much of an obstacle, at least once you get beyond the internecine platform battles that are common in many large organizations.</div>
</div>
</li>
<li>                                                  <a title="The Culture Change Processes of Social Business Transformation (Social Media, Enterprise 2.0)" href="http://www.diigo.com/item/image/331x/7ag8">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrrcaabozpsbcacp/a1470195784139290e6bfe716310c961?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<p>In the first visualization above, I've depict the general stages of culture change across the major areas of an organization: supply chain, customer experience, and workforce experience. The stages themselves are:</p>
<p> 
<ol> 
<li><strong>Augmentation.</strong> Partial and non-strategic addition of social to non-critical business functions.</li>
<li><strong>Adaptation.</strong> More effective use of social in the business. Movement of social business to core functions.</li>
<li><strong>Transformation.</strong> Remaking in place of business functions using social business concepts.</li>
<li><strong>Reinvention.</strong> Complete renewal of how the business operates around social business.</li>
<li><strong>Singularity.</strong> The core operation of the business as a fundamentally social set of constituents with little discernible boundary between them.</li>
</ol>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">This shows the key activities that drive culture change including <em>executive and community leadership, strategic goals, business process redesign, education and training, risk management</em>, and governance.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.fastcompany.com/1836121/how-to-get-middle-managers-to-support-flexible-work?partner=rss">How To Get Middle Managers To Support Flexible Work</a>      </p>
<p class="diigo-description">"</p>
<p>Over the years, we've succeeded in getting even some of the most skeptical middle managers on board the work flexibility train. But it requires a larger upfront commitment of resources (e.g. time, money, and people) than it takes to write a policy or rely on attrition. However, the return on that investment is a group of middle managers who not only accept work flexibility but understand how to use it as a powerful tool to run their business."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/middlemanagement">middlemanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/flexibilty">flexibilty</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Ask middle managers to help articulate the "why" or business case for work flexibility in your organization, and then let them participate in determining what that flexibility will look like</strong>.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Allow middle managers to freely express the "prices" they fear they will pay, while also helping them to focus on the payoffs of work flexibility.</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Make sure that work flexibility in the organization is built on a <a rel="nofollow" href="http://worklifefit.com/blog/2010/08/worklife-flexibility-how-to-in-pictures-2-change-requires-employeeemployer-partnership-some-govt-and-shift-in-broader-cultural-conversation/">partnership model</a> where employees have as much responsibility for the success of it as the managers do.</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Acknowledge that middle managers are people, too, who are increasingly under pressure to deliver more with less.</strong> </div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Establish the expectation, at the beginning, that any issues related to work flexibility that cause the group not to meet its goals will be resolved by everyone, not just the manager. </div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.zdnet.com/blog/hinchcliffe/enterprise-gamification-will-it-drive-better-business-performance/1998">Enterprise gamification: Will it drive better business performance?</a>      </p>
<p class="diigo-description">"Summary: Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasingly looks to be an effective set of techniques that now has an entire cottage industry forming to make it easier to achieve results."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/gamification">gamification</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crowdsourcing">crowdsourcing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/rewards">rewards</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">In fact, as enterprise platforms — particularly <a rel="nofollow" href="http://www.zdnet.com/blog/hinchcliffe/jive-seeks-to-up-its-game-with-social-apps/1611">internal social networks</a> — open up to embedded third party applications (such as <a rel="nofollow" href="http://www.zdnet.com/blog/hinchcliffe/opensocial-20-will-key-new-additions-make-it-a-prime-time-player-in-social-apps/1603">OpenSocial</a>) and business applications themselves add gaming features, the decision point on whether to apply gamification strategically is approaching for many organizations.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Namely, if properly situated in business processes, the incorporation of game features in work activities can reward desired behavior, create more intensively participative processes, track group progress, establish feedback loops that reinforce and accelerate sought after business outcomes, and more.</div>
</div>
</li>
<li>                                                  <a title="Enterprise gamification: Will it drive better business performance?" href="http://www.diigo.com/item/image/331x/5m9b">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrodraodzprqcpqs/4e7d5c4cb709c1ff70277ce086840449?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The reality is that a lot of modern careers, particularly those in the service industry and knowledge work, often consist of repetitive drudgery — filled with seemingly endless routine tasks and rote processes — that can sap the motivation of even the most well-intentioned employee.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The Wall Street Journal <a rel="nofollow" href="http://professional.wsj.com/article/SB10001424052970204294504576615371783795248.html?mg=reno64-wsj">recently explored</a> how a call center was able to reduce wait times up to 15% and increase sales by up to 12% using gamification</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">By cost-effectively enlisting peer production and mass collaboration to rapidly creating a large group of players, who are then driven towards the desired objective through an <a rel="nofollow" href="http://www.oreillynet.com/pub/a/oreilly/tim/articles/architecture_of_participation.html">architecture of participation</a> that has gaming features used to improve the rate and length of engagement.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">gamification won't be high on the adoption list, at least strategically, for a while. However, I do expect plenty of tactical experiments this year at the business function and departmental levels.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://blogs.hbr.org/ashkenas/2012/05/managers-dont-really-want-to-i.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&utm_content=Google+Reader">Managers Don't Really Want to Innovate</a>      </p>
<p class="diigo-description">"Innovation may be an organization's life blood, but still its success rate in most companies hovers at just 17%. Even innovation leader P&G succeeds less than 50% of the time.</p>
<p>What prevents companies from innovating better? One possibility is that managers don't really want their people to innovate, no matter what they say otherwise."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/timemanagement">timemanagement</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Companies like <a rel="nofollow" href="http://www.openinnovation.net/open-innovation/how-3ms-%E2%80%9C15-percent-time%E2%80%9D-program-fosters-innovation/">3M</a> and <a rel="nofollow" href="http://blogs.hbr.org/cs/2010/08/free_time_innovation.html">Google</a> that allow employees to carve off a certain percentage of their paid time for innovation are rare</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Most other firms want their people to stay focused on today's business — and only work on innovation in their spare time. So in the end, it's a mixed message: "We want you to innovate, <a rel="nofollow" href="http://blogs.hbr.org/ashkenas/2011/12/innovation-is-everyones-job.html">but only after you've done your real job</a>."</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">First, <em>managers need immediate results</em>, often reinforced by short-term incentive plans or the regular expectation of earnings improvements</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Managers may also <em>fear that innovation will cannibalize current business</em>.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Approaches like <a rel="nofollow" href="http://en.wikipedia.org/wiki/Six_Sigma">Six Sigma</a> have helped companies squeeze out inefficiencies, but also tend to reinforce existing processes with an eye towards doing them better. On the other hand, innovation requires messy experiments instead of methodical analysis.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Additionally, managers are often <em>schooled in slow, continuous improvement</em>.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Talk about how innovation is avoided.</strong> Politely and respectfully ask your manager or senior team about their commitment to innovation</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>Work on innovation with colleagues.</strong> Instead of working alone, partner with co-workers to achieve an explicit innovation go</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.deplacementspros.com/Les-managers-sont-seduits-mais-peu-formes-aux-outils-2-0_a15080.html">Les managers sont séduits mais peu formés aux outils 2.0</a>      </p>
<p class="diigo-description">"<br />
En veille sur les tendances et les besoins émergents des entreprises, la société Aastra a lancé une enquête en partenariat avec NotezIT, demandant aux cadres dirigeants des entreprises françaises de tous secteurs et toutes tailles confondus «Êtes-vous un collaborateur 2.0 ?». Cette enquête, publiée le 26 avril 2012, montre que si les dirigeants sont séduits, ils sont encore réticents au changement entrainés par ces outils 2.0. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/enterprise2.0">enterprise2.0</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialbusiness">socialbusiness</a>            <a href="http://www.diigo.com/user/bertrandduperrin/culture">culture</a>            <a href="http://www.diigo.com/user/bertrandduperrin/competencies">competencies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/skills">skills</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ROI">ROI</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Ainsi l'étude d'<a rel="nofollow" href="http://www.aastra.fr" class="liens">Aastra</a> montre que les entreprises privilégient l'intégration d'outils 2.0 orientés vers la productivité et la collaboration. En revanche, la notion d'<span style="font-style: italic">e-réputation</span>, pourtant vitale pour les entreprises, ne semble pas être entrée dans les moeurs ni dans les priorités stratégiques des sociétés.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">En effet l'étude montre une fréquence d'utilisation quotidienne assez élevée pour les services 2.0 tels que les mails personnels (83 %), les services Wikis / blogs (34 %), LinkedIn / Viadeo (31 %) puis Facebook (26 %), MSN, Skype, Gtalk, (23 %), Twitter (21 %), YouTube (20 %).</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">on constate une faible implication de la DRH sur ces projets (15 %) ainsi qu'un taux de formation des managers - sur les nouveaux modes de management induits par les services 2.0 - inférieur à 30 %.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">38 % des sondés évoquent ainsi la difficulté pour l'entreprise de faire évoluer ses habitudes et ses process.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Le manque de visibilité en termes d'utilité et de RoI sont également pointés du doigt pour 32 % des répondants.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.managementexchange.com/hack/all-work-can-be-viewed-service">All work can be viewed as service</a>      </p>
<p class="diigo-description">"Today we manage workers by headcount, jobs, roles, processes, and infrastructure. By viewing all work as a service we can define the service needs, match the service talent, and confirm the value exchange. The process empowers the worker to get the work done the way they want to work."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/work">work</a>            <a href="http://www.diigo.com/user/bertrandduperrin/service">service</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workasaservice">workasaservice</a>            <a href="http://www.diigo.com/user/bertrandduperrin/serviceeconomy">serviceeconomy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/humanresources">humanresources</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/t4j1">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebpebozprppcoo/9aa8e01307e50bb0acb6c2fe4e87fffc?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Jobs, headcount, and roles do not reflect the real person, their talent, and the actual work and yet this is way people are managed. The result is a costly ineffective model that will become increasingly suboptimal as work itself evolves into cloud-like services. The root cause is the traditional organization model of authority, roles, and headcount resource/financial management.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p> We can observe that the service economy has evolved dramatically in the past three years to the point where nearly any company function or project can be executed by a hired service, many of which are on demand</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Augment existing entities with the ability to internally create a marketplace for services that emulate the external marketplace for services without disrupting existing resource and governance management processes. </div>
</div>
</li>
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/p7i4">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebprbczprppcrb/3aa25409af9cbc665a7a5ff5f3c200c9?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The services model opens up a new layer of management where all workers manage the experience of their customers. The services model does not replace top down decision making. Instead, it improves the decision quality by reducing the number of top down decisions and replacing them with many smaller but important decisions right at the customer level</div>
</div>
</li>
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/8cq2">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebpsrrzprppcsc/444c7cb5b7922dd98c74de409125580d?image_size=160" />              </a>                              </li>
<li>                                                  <a title="All work can be viewed as service" href="http://www.diigo.com/item/image/331x/0umc">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrebqaspzprppdab/86d652c36286976bbff6b5598701077e?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://thehypertextual.com/2012/05/01/lorigine-de-la-division-du-travail">L'origine de la division du travail</a>      </p>
<p class="diigo-description">"Profitons de la fête du travail pour parler de sa division.</p>
<p>Jusqu'à très récemment j'étais persuadé que la division du travail datait de Frederick Winslow Taylor. Je me trompais. Officiellement, cette division du travail provient d'une étude de Adam Smith, l'auteur de Recherche sur la nature et les causes de la richesse des nations et inventeur du fameux concept de "la main invisible du marché".</p>
<p>Ou tout au moins c'est ce que l'on croyait car la vérité est toute autre. Grâce soit rendue à Vincent Lextrait (Directeur du développement à Amadeus) qui rend à César ce qui lui appartient, ceci dans une remarquable présentation à l'Université du SI en 2011."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/work">work</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workdivision">workdivision</a>            <a href="http://www.diigo.com/user/bertrandduperrin/adamsmith">adamsmith</a>            <a href="http://www.diigo.com/user/bertrandduperrin/descartes">descartes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/knowledgeeconomy">knowledgeeconomy</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Adam Smith "observe" que la division du travail permet une productivité 500 fois plus élevée. Cette productivité accrue est dûe essentiellement au fait qu'avec la division du travail, l'ouvrier n'a plus besoin de changer d'outil, opération particulièrement coûteuse en terme de temps dans la chaine de production. L'idée est donc "d'attacher" l'ouvrier à son outil pour optimiser la performance de la chaine de production.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Notre esprit analytique et rationaliste fait de nous les rois des systèmes complexes. En conséquence de quoi, la division du travail en général et le Taylorisme en particulier résonnent d'un écho particulier chez nous.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p>l'économie de la connaissance, grâce à informatique, le changement d'outil prend une fraction de seconde : c'est un CTL-ALT sur le clavier.</p>
<p> 
<p>Attention, il ne s'agit pas là d'un changement de <em>contexte</em>, d'une interruption d'un fil de pensée nécessitant une vingtaine de minutes pour être à nouveau <em>"in the zone"</em> comme <a rel="nofollow" href="http://thehypertextual.com/2008/09/19/jason-fried-web-20-keynote-be-a-software-curator/" title="jason fried">le dit Jason Fried</a>. Non, nous parlons là d'un changement <em>d'outil</em> pour assurer la continuité dans la procédure de réalisation d'une tâche donnée sur laquelle nous sommes concentrés.</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">En limitant à un périmètre très restreint le champ d'intervention du travailleur spécialisé, la division du travail en supprime non seulement les éléments cognitifs mais aussi la perspective générale.  </div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://projetscomplexes.blogspot.fr/2012/04/enchanter-ses-clients-une-utopie.html">Projets complexes: Enchanter ses clients: une utopie?</a>      </p>
<p class="diigo-description">"En général, quand je parle dans mon entourage professionnel de méthodes agiles et de dépasser la notion de satisfaction du client pour l'enchanter ("delight"), cela ne déclenche pas immédiatement un enthousiasme délirant. Pourtant, si l'on est actif dans un métier où le marché est très concurrentiel et l'innovation permanente essentielle pour la survie, alors il est intéressant de se pencher sur ces nouvelles manières de voir le métier du management, et en particulier le Management radical de Stephen Denning, que j'aimerais présenter en quelques lignes ici, en complément d'un billet de François Beauregard."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/customersatisfaction">customersatisfaction</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customerenchantment">customerenchantment</a>            <a href="http://www.diigo.com/user/bertrandduperrin/enchantment">enchantment</a>            <a href="http://www.diigo.com/user/bertrandduperrin/agilemethods">agilemethods</a>            <a href="http://www.diigo.com/user/bertrandduperrin/agility">agility</a>            <a href="http://www.diigo.com/user/bertrandduperrin/radicalmanagement">radicalmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/selforganization">selforganization</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Projets complexes: Enchanter ses clients: une utopie?" href="http://www.diigo.com/item/image/331x/2jmk">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrcspaqdzprdqcpd/26e342b5150610127320f95ad3b16398?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<ul>
<li>Le nouveau but de l'organisation est de <b>générer une expérience</b> (enthousiasmer le client) - plutôt que de produire des biens ou faire de l'argent pour les actionnaires</li>
<li>Le nouveau but du management est de <b>faciliter et soutenir l'auto-organisation</b> des équipes - plutôt que de contrôler</li>
<li>La <b>coordination se fait de manière dynamique</b>, par des <b>itérations gérées par le client</b> - plutôt que de la bureaucratie hiérarchique</li>
<li>La communication est interactive: des <b>conversations entre adultes</b> - plutôt que commander et contrôler.</li>
</ul>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">A l'évidence, cela nécessite une<b> remise en question du rôle du management</b> qui se verra nouvellement dans un rôle de soutien et support - plutôt que de contrôle et de pouvoir, et s'orientera vers les gens - plutôt que sur les processus et les chiffres.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://theprojectwall.wordpress.com/2012/04/18/the-problem-with-social-task-management">Social Task Management and Social Project Management. Friends or Foes?</a>      </p>
<p class="diigo-description">"Social task management is getting a lot of press lately, and a number of vendors are adding the capability to their products. Unfortunately, there is some confusion about the difference between social task management and social project management. Hopefully this short post can help to clarify the differences."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialprojectmanagement">socialprojectmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialtaskmanagement">socialtaskmanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/project">project</a>            <a href="http://www.diigo.com/user/bertrandduperrin/tasks">tasks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/process">process</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">In short, social task management provides users to define a "to do list on steroids", share/assign the list with others, and some provide the ability to define an ad hoc "workflow" to the tasks.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In contrast, social project management is the leveraging of the social network of an organization to deliver rigorous project more effectively and efficiently. (See <a rel="nofollow" href="http://theprojectwall.wordpress.com/2012/03/07/crowdsourcing-to-your-enterprise-social-network/" title=""Crowdsourcing" to your Enterprise social network">here</a>, and this <a rel="nofollow" href="http://theprojectwall.wordpress.com/2012/03/24/the-5-questions-you-should-ask-any-social-project-management-vendor-part-1/" title="The 5 Questions You Should Ask Any Social Project Management Vendor -- Part 1">series</a>)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Project management has never been about task management. Tasks are usually far more granular than the items that would appear as activities and deliverables on a work breakdown structure</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The second "problem" with the embedding of "social" task management into every silo software solution is that the social component becomes restricted to those who have access to the software, and who participate in the work process into which it is embedded</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">However, social project management and social task management serve complementary purposes, and can be used together when task management is enabled at the social platform level (rather than in siloed applications</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958">Demystifying social media</a>      </p>
<p class="diigo-description">"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here's how senior leaders can harness social media to shape consumer decision making in predictable ways."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/socialmedia">socialmedia</a>            <a href="http://www.diigo.com/user/bertrandduperrin/marketing">marketing</a>            <a href="http://www.diigo.com/user/bertrandduperrin/sales">sales</a>            <a href="http://www.diigo.com/user/bertrandduperrin/customerrelationship">customerrelationship</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crisis">crisis</a>            <a href="http://www.diigo.com/user/bertrandduperrin/crisismanagement">crisismanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/brand">brand</a>            <a href="http://www.diigo.com/user/bertrandduperrin/brandawareness">brandawareness</a></p>
<ul class="diigo-annotations">
<li>                                                  <a title="Demystifying social media" href="http://www.diigo.com/item/image/331x/tamq">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrcsaqbazprdqabo/9bf9fc9642cc9a7f78d7ae93129a3def?image_size=160" />              </a>                              </li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">In short, today's chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations. It's much more than simply another form of paid marketing, and it demands more too: a clear framework to help CEOs and other top executives evaluate investments in it, a plan for building support infrastructure, and performance-management systems to help leaders smartly scale their social presence</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The fact that social media can influence customers at every stage of the journey doesn't mean that it should. Depending on the company and industry, some touch points are more important to competitive advantage than others.<a rel="nofollow" name="footnote3up" href="#footnote3"><sup></sup></a></div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://tendancecom.com/pepsico-encourage-ses-employes-a-devenir-des-ambassadeurs-de-la-marque-sur-les-reseaux-sociaux">PepsiCo encourage ses employés à devenir des ambassadeurs de la marque sur les réseaux sociaux.</a>      </p>
<p class="diigo-description">"PepsiCo vient tout juste de recevoir le titre de la meilleure entreprise où il fait bon vivre en France. L'occasion de faire un zoom sur une initiative très 2.0 de ce grand groupe.<br />
PepsiCo permet à ses employés  depuis peu de diffuser de l'information interne de l'entreprise sur les réseaux sociaux publics.<br />
Ce type d'initiative, qui vise à faire des employés, des ambassadeurs de la marque, devrait être placé dans un contexte plus large de relations publiques ..."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/pepsico">pepsico</a>            <a href="http://www.diigo.com/user/bertrandduperrin/communication">communication</a>            <a href="http://www.diigo.com/user/bertrandduperrin/ambassadors">ambassadors</a>            <a href="http://www.diigo.com/user/bertrandduperrin/employees">employees</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p> 
<p style="text-align: justify">L'entreprise à donc dans un premier temps, réalisée un programme éducatif sur les bonnes manières d'utiliser les réseaux sociaux. PepsiCo a par la suite mis en place un dispositif indiquant par un icône si le contenu peut être partagé avec le grand public.</p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">A l'heure où l'on assiste à une démultiplication des réseaux sociaux interne, cette initiative peut faire réfléchir les marques à une utilisation mixte « réseaux sociaux internes-externes » de leurs salariés.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.informationweek.com/thebrainyard/news/ideation_innovation_management/232900756">How The Enterprise 2.0 Managerial Model Was Born</a>      </p>
<p class="diigo-description">"New technological eras invariably create new managerial eras. Enterprise 2.0 is no different. In this three-part series, I will argue that E 2.0 organizational technology leads to a management model I will call "Management For Opportunity," a model that exposes managers to market risks in unprecedented ways. This model is contrary to the popular emerging idea that managers (especially the much hated middle managers) will become entirely obsolete.</p>
<p>But to get to this vision, we need to situate E 2.0 management and technology ideas within the evolutionary history of corporations. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management2.0">management2.0</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">Let's start by trying to characterize the job of the manager in the E 2.0 world. I assert that this job is to <em>manage for opportunity</em> (MFO), which is fundamentally a risk management role that requires E 2.0 tools to fulfill. It's the newest layer of the functional organization of the evolving managerial mind</div>
</div>
</li>
<li>                                                  <a title="Evolution of the managerial mind" href="http://www.diigo.com/item/image/331x/jhy0">                <img alt="" src="http://www.diigo.com/item/p/bdqcoszbbrcsaaaqzprdpsos/2d32de0bedb25209935a8934680cf4cc?image_size=160" />              </a>                              </li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://social-biz.org/2012/04/25/not-to-praise-bpm-but-to-bury-it">Seven Categories to Replace BPM</a>      </p>
<p class="diigo-description">"The biggest problem with the term BPM is that so many people saw it as meaning so many different things.  This causes unnecessary arguments between experts, like the blind men arguing over the shape of an elephant.  We can clarify this debate by naming the subcategories of BPM."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/bpm">bpm</a>            <a href="http://www.diigo.com/user/bertrandduperrin/acm">acm</a>            <a href="http://www.diigo.com/user/bertrandduperrin/processes">processes</a>            <a href="http://www.diigo.com/user/bertrandduperrin/workflow">workflow</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>1. Management of Business Processes (MoBP)</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">2. Business Process Analysis (BPA)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">3. Process Driven Server Integration (PDSI)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">4. Social Content Management Systems (SCM)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">5. Human Process Management Systems (HPM)</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>6. Production Case Management Systems (PCM)</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>7. Adaptive Case Management Systems (ACM)</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>(8) Page Flow</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner"><strong>(9) Workflow</strong></div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">While the term "BPM" will certainly enjoy another decade of life in casual use, I think it is time for the leaders in the field to start being a little more specific about what they really mean.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://johnstepper.com/2012/04/28/if-the-news-is-that-important-it-will-find-me">"If the news is that important, it will find me."</a>      </p>
<p class="diigo-description">"Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information.</p>
<p>So why do you still have a home page at work? And what should you have instead?"</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/internalcommunication">internalcommunication</a>            <a href="http://www.diigo.com/user/bertrandduperrin/communication">communication</a>            <a href="http://www.diigo.com/user/bertrandduperrin/socialnetworks">socialnetworks</a>            <a href="http://www.diigo.com/user/bertrandduperrin/virality">virality</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">A student put it even more simply: "If the news is that important, it will find me."</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Traditionally, the internal communications staff would write up an article after the event, post it on their intranet portal, and send an email to employees with a summary and a link.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">This time, though, those same communications people selected more junior staff (outside of communications) to attend the conference and serve as roaming reporters</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">
<p> 
<p>Now, without email and without searching, people at all levels from around the world were following the conference <em>by following real people</em></p>
</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The graduates were particularly active, asking questions and contributing content. But senior people at the event also used the social platform, soliciting ideas and feedback, adding comments to other conversations.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Far from being dead, the internal communications function at that conference became much more valuable. They went from producing impersonal content with few readers and zero feedback to using social tools and practices to engage a larger audience in more meaningful ways.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://www.forbes.com/sites/stevedenning/2012/02/10/is-radical-management-too-risky">Is Continuous Innovation Too Risky?</a>      </p>
<p class="diigo-description">"An idea that is pervasive in corporations in both America and Europe and prevalent in business schools, management journals and textbooks is that the goal of a firm is to maximize shareholder value. It's prevalent even though leads to unsound management practices. Jack Welch, considered by many to be a leading practitioner of the idea, recognized in 2009 that shareholder value is a result, not a strategy. Worst of all, maximizing shareholder value creates the risk of disruptive innovation."</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/value">value</a>            <a href="http://www.diigo.com/user/bertrandduperrin/shareholders">shareholders</a>            <a href="http://www.diigo.com/user/bertrandduperrin/shareholdervalue">shareholdervalue</a>            <a href="http://www.diigo.com/user/bertrandduperrin/profit">profit</a>            <a href="http://www.diigo.com/user/bertrandduperrin/innovation">innovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/continuousinnovation">continuousinnovation</a>            <a href="http://www.diigo.com/user/bertrandduperrin/management">management</a>            <a href="http://www.diigo.com/user/bertrandduperrin/organization">organization</a>            <a href="http://www.diigo.com/user/bertrandduperrin/changemanagement">changemanagement</a>            <a href="http://www.diigo.com/user/bertrandduperrin/casestudies">casestudies</a>            <a href="http://www.diigo.com/user/bertrandduperrin/salesforce">salesforce</a></p>
<ul class="diigo-annotations">
<li>
<div class="diigoContent">
<div class="diigoContentInner">They [Apple] can do it because Apple hasn't optimized its organization to maximize profit. Instead, it has made the creation of value for customers its priority.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">As a result, the transition from shareholder value to customer delight, as well as to the <a rel="nofollow" href="http://blogs.forbes.com/stevedenning/2011/07/08/the-five-big-surprises-of-radical-management/" target="_blank">radical management</a> principles needed to support the transition, is now inevitable.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">Some of the company principles currently being written (including shareholder profit and customer delight) that I advocate, is very management 2.0. But the executive team say "I hear what you say -- and in principle, I agree, but...". This is perceived to be way too risky to communicate to the investor."</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">With energetic implementation, with very strong support from the top, as at Salesforce, it would take a medium-sized firm at least a year to get through the transition. With less energetic implementation, the transition might take a number of years.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">This open communication feedback loop allowed a large number of people to participate in the design of the new process and engage actively in the solution.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The management instead opted for a "big-bang" rollout, moving all teams to the new process at the same time. It was a difficult decision. The key factor driving it was a wish to avoid organizational dissonance and a desire for decisive action.</div>
</div>
</li>
<li>
<div class="diigoContent">
<div class="diigoContentInner">The cross-functional team did its work in an iterative fashion and focused daily on whatever was needed to make the implementation successful. It created a global schedule for the entire process, provided coaching and guidance, identified and removed systemic impediments to change, monitored success, and evangelized the new way of working throughout the organization.</div>
</div>
</li>
</ul>
</li>
<li>
<p class="diigo-link">                <a href="http://greensi.blogspot.fr/2012/04/les-nouvelles-evidences-numeriques-de.html">Les nouvelles évidences numériques de la Génération Y au lycée</a>      </p>
<p class="diigo-description">"Green SI a rencontré la fameuse génération Y et s'est intéressé à ses usages de l'informatique et de la téléphonie.<br />
Oh, il ne s'agit pas d'une étude complète sur un échantillon représentatif, mais juste de l'interview d'un seul jeune. Mais un jeune qui a inséré seul le numérique en classe quand l'Education Nationale cherche toujours par quel bout prendre le sujet. Il nous livre en miroir une foule de questions sur notre approche du numérique et nos propres usages. "</p>
<p class="diigo-tags">          <span>tags:</span>                      <a href="http://www.diigo.com/user/bertrandduperrin/generationy">generationy</a>            <a href="http://www.diigo.com/user/bertrandduperrin/millenials">millenials</a>            <a href="http://www.diigo.com/user/bertrandduperrin/digitalnatives">digitalnatives</a>            <a href="http://www.diigo.com/user/bertrandduperrin/education">education</a></p>
</li>
</ul>
<p class="diigo-ps">Posted from <a href='http://www.diigo.com'>Diigo</a>. The rest of my favorite links are <a href='http://www.diigo.com/user/bertrandduperrin'>here</a>.</p>
<p>Related posts:<ol>
<li><a href='http://www.duperrin.com/2011/05/29/liens-de-la-semaine-weekly-100/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
<li><a href='http://www.duperrin.com/2009/11/29/liens-de-la-semaine-weekly-25/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
<li><a href='http://www.duperrin.com/2010/05/30/liens-de-la-semaine-weekly-49/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
<li><a href='http://www.duperrin.com/2010/10/31/liens-de-la-semaine-weekly-71/' rel='bookmark' title='Liens de la semaine (weekly)'>Liens de la semaine (weekly)</a></li>
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<br />(Source: <a href="http://www.duperrin.com">Bloc-Notes de Bertrand Duperrin</a>) ]]></content:encoded>
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<source><![CDATA[Bloc-Notes de Bertrand Duperrin]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Sun, 06 May 2012 10:30:14 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] In gamification, remember that the badge IS the reward</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/english/?p=2130]]></guid>
<link><![CDATA[http://www.duperrin.com/english/2012/05/03/in-gamification-remember-that-the-badge-is-the-reward/]]></link>
<description><![CDATA[Summary : we're being told that gamification will get more and more traction on our digital workplaces. That's a relevant lever even if we should be aware that it won't work for anyone and in any situation. Moreover, there's a possible bias that can put the whole approach at risk : believing that rewards obtained in the gamification system can be indicators that allow to go further than simple recognition. What would be socially and even legally complicated in many cases.
There's a big focus on gamification these days. Rather than a long explanation, let's use the definition found on wikipedia.
Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans' psychological predisposition to engage in gaming.The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites.Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.
Remember two years ago. I wrote that the only thing organizations can learn from foursquare was not geolocalization but badges. That's exactly the point.
How does it work ? Very simply. By doing and repeating actions that have been defined beforehand (by the organization, the manager), employees earn badges and as their practice become more intense and / or as they meet some goals their progress through expertise levels. The system can come in many forms but the logic is there.
What interest ? The organization use these mechanisms to make employees try or do things they wouldn't have by themselves because of lack of time, interest or because they're not seen as a priority. For employees ? They see their efforts rewarded by something visible and if they have some kind of ego they can compare with their colleagues. "You see...I'm the one who always updates the CRM on time". "I'm more helpful to my colleagues than you are...".
The condition ? Employees need to have the right mindset. The funny side of the systems must match my state of mind, the principles may not be used for wrong purposes. That's not the magic wand that will transform people and usages but that's sure that it may successfully work with some people. Matter of culture (personal and corporate). Not a matter of age : when you see who uses foursquare and compete for badges with friends it's obvious that's it's more about people in the 30s or 40s than about Yers or millennials.
Does it work ? Obviously yes (at least for some populations and usages). An IBM study even demonstrates that users engagement lowers when the gamification system is turned off. (while warning that their conclusions come from the observation of a specific population and that results may be different with others).
What is it used for ? Today we can see two main trends in the workplace :
- as a motivation tool. Example : Rypple and Salesforce.
- as a tool that help employees discovering and mastering new tools. Example : Bunchball or Kudosbadges for IBM Connections.
So everything is perfect in a perfect world ? These tools can really play a role in behaviors and usages transformation. But beware of side effects.
So if we consider a perfect world, everything is ok. Those who are attracted by these mechanics will have fun, by doing so they'll do what the organization wants them too so the business is happy too. In the end, employees earn badges that are visible on their profile page, saying "I did it ! I master !".
In the words as it is in many places, some will wonder if it's a new way to assess employees. If yes, the system will have to be accepted by all the relevant bodies of the organization. But it's not an assessment tool...it's just a game, isn't it ? But it won't be enough to prevent from all concerns. What will prevent an employee from questionning a decision (promotion or raise got by another one or lack of for himself) arguing that the other got a better treatment because of his scores in the gamification system ? Or to ask for an upgdrage because the systems says he merits more than others ?
I think than any CHRO can easily get the risks that come with such systems, even if everything is done with the right state of mind, without any hidden agenda.
So yes, I think that gamification is a relevant, interesting and powerful lever. But in some local and legal contexts it can raise many concerns.
So let's keep in mind that, when gamification is used, the badge IS the reward and not an indicator that may lead to more tangible ones. Any organization thhat forgets that may experience significant drawbacks if things are not clear for both employees and the organization.
Do not think either that this kind of recognition will help to "forget" other ones. That's a level of recognition that's useful, free and perfectly fits into some contexts. But that's not more. Sometimes badges are not enough...
In short, as long as they're used to help people try and understand new tools, I think that things may go well. But the motivation side seems more problematic to manage from a social and political standpoint.
And if, like in Rypple's case, the tool also aims at assessing people...I let HR people wonder about all what it means. That will be the topic of a future post. 
(Source: Bertrand Duperrin's Notepad) ]]></description>
<content:encoded><![CDATA[ <p><em><strong>Summary : we're being told that gamification will get more and more traction on our digital workplaces. That's a relevant lever even if we should be aware that it won't work for anyone and in any situation. Moreover, there's a possible bias that can put the whole approach at risk : believing that rewards obtained in the gamification system can be indicators that allow to go further than simple recognition. What would be socially and even legally complicated in many cases.<br />
</strong></em></p>
<p>There's a big focus on gamification these days. Rather than a long explanation, let's use <a href="http://en.wikipedia.org/wiki/Gamification" target="_blank">the definition found on wikipedia</a>.<em><strong><br />
</strong></em></p>
<blockquote><p><strong>Gamification</strong> is the use of <a title="Game design" href="http://en.wikipedia.org/wiki/Game_design">game design</a> techniques, game thinking and game mechanics to enhance non-game contexts. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans' psychological predisposition to engage in gaming.The technique can encourage people to perform chores that they ordinarily consider boring, such as completing <a title="Statistical survey" href="http://en.wikipedia.org/wiki/Statistical_survey">surveys</a>, shopping, filling out tax forms, or reading web sites.Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.</p></blockquote>
<div id="bodyContent">
<div id="mw-content-text" lang="fr" dir="ltr">
<p>Remember two years ago. I wrote that the only thing organizations can learn from <a title="Links for this week (weekly)" href="http://www.foursquare.com" target="_blank">foursquare</a> was <a title="Do organizations have anything to learn from Foursquare ?" href="http://www.duperrin.com/english/2010/05/07/do-organizations-have-anything-to-learn-from-foursquare/" target="_blank">not geolocalization but badges</a>. That's exactly the point.</p>
<p>How does it work ? Very simply. By doing and repeating actions that have been defined beforehand (by the organization, the manager), employees earn badges and as their practice become more intense and / or as they meet some goals their progress through expertise levels. The system can come in many forms but the logic is there.</p>
<p>What interest ? The organization use these mechanisms to make employees try or do things they wouldn't have by themselves because of lack of time, interest or because they're not seen as a priority. For employees ? They see their efforts rewarded by something visible and if they have some kind of ego they can compare with their colleagues. "You see...I'm the one who always updates the CRM on time". "I'm more helpful to my colleagues than you are...".</p>
<p>The condition ? Employees need to have the right mindset. The funny side of the systems must match my state of mind, the principles may not be used for wrong purposes. That's not the magic wand that will transform people and usages but that's sure that it may successfully work with some people. Matter of culture (personal and corporate). Not a matter of age : when you see who uses foursquare and compete for badges with friends it's obvious that's it's more about people in the 30s or 40s than about Yers or millennials.</p>
<p>Does it work ? Obviously yes (at least for some populations and usages). An IBM study even demonstrates that <a href="http://gamification.co/2012/01/20/ibm-study-reveals-effect-of-gamification-withdrawal/" target="_blank">users engagement lowers when the gamification system is turned off.</a> (while warning that their conclusions come from the observation of a specific population and that results may be different with others).</p>
<p>What is it used for ? Today we can see two main trends in the workplace :</p>
<p>- as a motivation tool. Example : <a href="http://www.readwriteweb.com/enterprise/2012/03/merit-badges-how-salesforce-mo.php" target="_blank">Rypple and Salesforce</a>.</p>
<p>- as a tool that help employees discovering and mastering new tools. Example : <a href="http://www.bunchball.com/products/nitro-ibm-connections" target="_blank">Bunchball</a> or <a href="http://www.kudosbadges.com/" target="_blank">Kudosbadges</a> for IBM Connections.</p>
<p>So everything is perfect in a perfect world ? These tools can really play a role in behaviors and usages transformation. But beware of side effects.</p>
<p> </p>
<p><span id="more-2130"></span></p>
<p>So if we consider a perfect world, everything is ok. Those who are attracted by these mechanics will have fun, by doing so they'll do what the organization wants them too so the business is happy too. In the end, employees earn badges that are visible on their profile page, saying "I did it ! I master !".</p>
<p>In the words as it is in many places, some will wonder if it's a new way to assess employees. If yes, the system will have to be accepted by all the relevant bodies of the organization. But it's not an assessment tool...it's just a game, isn't it ? But it won't be enough to prevent from all concerns. What will prevent an employee from questionning a decision (promotion or raise got by another one or lack of for himself) arguing that the other got a better treatment because of his scores in the gamification system ? Or to ask for an upgdrage because the systems says he merits more than others ?</p>
<p>I think than any CHRO can easily get the risks that come with such systems, even if everything is done with the right state of mind, without any hidden agenda.</p>
<p>So yes, I think that gamification is a relevant, interesting and powerful lever. But in some local and legal contexts it can raise many concerns.</p>
<p><strong>So let's keep in mind that, when gamification is used, the badge IS the reward and not an indicator that may lead to more tangible ones. Any organization thhat forgets that may experience significant drawbacks if things are not clear for both employees and the organization.</strong></p>
<p>Do not think either that this kind of recognition will help to "forget" other ones. That's a level of recognition that's useful, free and perfectly fits into some contexts. But that's not more. Sometimes badges are not enough...</p>
<p>In short, as long as they're used to help people try and understand new tools, I think that things may go well. But the motivation side seems more problematic to manage from a social and political standpoint.</p>
<p>And if, like in Rypple's case, the tool also aims at assessing people...I let HR people wonder about all what it means. That will be the topic of a future post.</p>
<p> </p>
<p> </p>
</div>
</div>
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<br />(Source: <a href="http://www.duperrin.com/english">Bertrand Duperrin's Notepad</a>) ]]></content:encoded>
<category>Management & HR</category>
<category>Software & Tools</category>
<category>assessment</category>
<category>bunchball</category>
<category>evaluation</category>
<category>gamification</category>
<category>Human resources</category>
<category>human resources 2.0</category>
<category>indicators</category>
<category>kudosbadges</category>
<category>learning</category>
<category>motivation</category>
<category>recognition</category>
<category>rypple</category>
<category>salesforce</category>
<category>streamxd:type=Post</category>
<category>streamxd:pubdate=1336057250</category>
<comments>http://www.duperrin.com/english/2012/05/03/in-gamification-remember-that-the-badge-is-the-reward/#comments</comments>
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<source><![CDATA[Bertrand Duperrin's Notepad]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Thu, 03 May 2012 15:00:50 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
</item>

<item>
<title>[Post] Gamification : souvenez vous que le badge EST la récompense</title>
<guid isPermaLink="false"><![CDATA[http://www.duperrin.com/?p=3337]]></guid>
<link><![CDATA[http://www.duperrin.com/2012/05/03/gamification-souvenez-vous-que-le-badge-est-la-recompense/]]></link>
<description><![CDATA[Résumé : on nous prédit que la gamification va envahir sous peu nos espaces de travail. C'est en effet un levier pertinent même s'il faut être conscient que son périmètre d'efficacité n'est pas absolu et que tout le monde n'y sera pas sensible. Par contre un biais plus grave menace : croire que les récompenses obtenues peuvent être des indicateurs permettant d'aller plus loin que la simple reconnaissance "gratuite". Ce qui serait légalement et socialement compliqué.
On parle beaucoup de gamification ces temps derniers. Plutôt qu'une longue explication je vous renvoie à la définition qu'en donne Wikipedia.
La gamification (ou ludification) est le transfert des mécanismes du jeu dans d'autres domaines, en particulier des sites web, des situations d'apprentissage, des situations de travail ou des réseaux sociaux. Son objet est d'augmenter l'acceptabilité et l'usage de ces applications en s'appuyant sur la prédisposition humaine au jeu.
Souvenez vous, il y a deux ans je disais que la seule chose que l'entreprise avait à apprendre de foursquare n'était pas la géolocalisation mais le système de badges. On y est.
Comment cela fonctionne t'il ? Très simplement. En faisant et répétant des actions préalablement définies (par l'entreprise, par le manager...) je gagne des "badges" et au fur et à mesure que ma pratique s'intensifie et / ou que j'atteins certains résultats j'atteins des "niveaux d'expertise" associés. Bon cela prend des formes différentes mais la logique est là.
Quel intérêt ? Pour l'entreprise elle utilise des mécanismes pour me faire faire ou essayer des choses que je n'aurai pas fait autrement par manque de temps, d'intérêt ou parce que je ne les juge pas prioritaires. Pour moi ? Et bien je vois que mes efforts sont récompensés par quelque chose de visible, et je peux même (si mon égo est suffisant) me comparer avec mes petits camarades. "Tu vois...je suis celui qui met toujours le CRM à jour dans le temps", "J'aide plus mes collègues que toi...".
La condition ? Et bien que je sois dans le bon état d'esprit. Que ce coté ludique corresponde à mon état d'esprit, qu'on ne détourne pas les principes pour de mauvaises raisons. Ca n'est surement pas la baguette magique qui va transformer les Hommes et les usages mais il est sur qu'elle s'appliquera à certaines personnes avec succès. Question de culture personnelle, de culture d'entreprise. Pas nécessairement question d'âge : quand on regarde la réussite d'un foursquare, c'est davantage un sujet de trentenaires ou de quadras que de millenials.
Cela fonctionne ? A priori oui (en tout cas sur certaines populations pour certains usages). Une étude d'IBM montre même que le niveau d'engagement des utilisateurs baisse une fois qu'on supprime ces mécanismes (tout en prenant garde de préciser que vu la population sur laquelle l'étude a été menée il faut se garder des généralisations hatives).
A quoi cela sert il concrètement ? Aujourd'hui on voit deux cas émerger dans l'entreprise
- comme outil de motivation des salariés. Exemple : Rypple avec Salesforce.
- comme outil d'aide à la prise en main d'un autre outil. Par exemple Bunchball ou Kudosbadges pour IBM Connections.
Alors tout va pour le mieux dans le meilleur des mondes ? Ces outils puissants peuvent vraiment jouer un rôle dans l'évolution des comportements et des usages. Mais attention aux effets de bord.
Si on se situe dans le meilleur des monde tout va bien. Ceux qui sont sensible aux mécanismes se font plaisir, ce faisant ils vont vers des choses que l'entreprise aimerait les voir faire donc elle est heureuse également. Au final ils gagne de jolis badges qui enrichir leur fiche profil histoire de dire "et oui...moi je l'ai fait et je maitrise".
Dans le pire, ou sans aller jusque là, dans le monde tel qu'il existe en de nombreux endroits, on va se demander s'il ne s'agit pas d'une nouvelle manière d'évaluer les salariés. Si oui, il faudra bien sur que le système soit accepté par les instances compétentes dans l'entreprise...mais ça ne sera pas le cas, bien sur, parce que d'un coté comme de l'autre on sait bien que ça n'est qu'un jeu. Mais tout ne sera pas réglé pour autant. Qu'est ce qui empêchera un salarié de contester une mesure (promotion, augmentation d'un autre ou au contraire leur absence pour lui) au prétexte que celui qui eu un traitement positif l'a eu en raison de ses "scores" de gamification ? Ou, à l'inverse, de prétendre à un changement de situation car il a davantage mérité que les autres, badges à l'appui ?
Je pense que n'importe DRH voit bien à quoi on s'expose, quand bien même tout est fait dans le meilleur état d'esprit, sans intention cachée.
Alors oui, la gamification est à mes yeux un levier pertinent, intéressant et parfois puissant. Mais, dans un certain nombre de contextes nationaux et légaux, elle peut être vraiment problématique.
Gardons bien en tête que, dans cette affaire, le badge EST la récompense, et non pas un indicateur permettant d'en obtenir une plus tangible. Sinon attention aux effets de bords si la chose n'est pas claire pour le salarié autant que pour l'entreprise.
Attention aussi à croire que ce type de reconnaissance pourra permettre d'en oublier d'autres. C'est un niveau de reconnaissance, utile, gratuit, adapté à certaines choses. C'est bien mais ça n'est pas plus.
Bref, si dans l'optique de l'accompagnement à la prise en main d'une solution, en tant que didacticiel ludique je pense que la chose peut bien passer, le coté "motivation" me semble plus difficile à gérer socialement et politiquement.
Et si, en plus, comme dans le cas de Rypple, l'outil a également pour vocation affichée de concourir à l'évaluation des salariés....c'est un cas sur lequel je vous laisse méditer et dont on parlera ici prochainement.

Related posts:
Et vous ? Qu'est ce qui vous motive professionnellement ?
Quand la recherche de la performance vous amène à vous tirer une balle dans pied...ou pensées sur la financiarisation de l'économie et du management
Saurez vous exporter et intégrer vos conversations ? Vous recentrez sur la transaction ?
Apprendre en entreprise : un peu de proactivité s'il vous plait !
Votre entreprise est un éléphant ? Rassurez vous, elle peut également danser 
(Source: Bloc-Notes de Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><em><strong>Résumé : on nous prédit que la gamification va envahir sous peu nos espaces de travail. C'est en effet un levier pertinent même s'il faut être conscient que son périmètre d'efficacité n'est pas absolu et que tout le monde n'y sera pas sensible. Par contre un biais plus grave menace : croire que les récompenses obtenues peuvent être des indicateurs permettant d'aller plus loin que la simple reconnaissance "gratuite". Ce qui serait légalement et socialement compliqué.</strong></em></p>
<p>On parle beaucoup de gamification ces temps derniers. Plutôt qu'une longue explication <a href="http://fr.wikipedia.org/wiki/Gamification" target="_blank">je vous renvoie à la définition qu'en donne Wikipedia</a>.</p>
<div id="bodyContent">
<div id="mw-content-text" lang="fr" dir="ltr">
<blockquote><p>La <strong>gamification</strong> (ou <strong>ludification</strong>) est le transfert des <a title="Gameplay" href="http://fr.wikipedia.org/wiki/Gameplay">mécanismes du jeu</a> dans d'autres domaines, en particulier des <a title="Sites web" href="http://fr.wikipedia.org/wiki/Sites_web">sites web</a>, des situations d'apprentissage, des situations de travail ou des <a title="Réseau social" href="http://fr.wikipedia.org/wiki/R%C3%A9seau_social">réseaux sociaux</a>. Son objet est d'augmenter l'acceptabilité et l'usage de ces applications en s'appuyant sur la prédisposition humaine au <a title="Jeu" href="http://fr.wikipedia.org/wiki/Jeu">jeu</a>.</p></blockquote>
<p>Souvenez vous, il y a deux ans je disais que la seule chose que l'entreprise avait à apprendre de <a href="http://www.foursquare.com" target="_blank">foursquare</a> n'était <a title="L'entreprise a-t-elle quelque chose à apprendre de Foursquare ?" href="http://www.duperrin.com/2010/05/07/lentreprise-a-t-elle-quelque-chose-a-apprendre-de-foursquare/" target="_blank">pas la géolocalisation mais le système de badges</a>. On y est.</p>
<p>Comment cela fonctionne t'il ? Très simplement. En faisant et répétant des actions préalablement définies (par l'entreprise, par le manager...) je gagne des "badges" et au fur et à mesure que ma pratique s'intensifie et / ou que j'atteins certains résultats j'atteins des "niveaux d'expertise" associés. Bon cela prend des formes différentes mais la logique est là.</p>
<p>Quel intérêt ? Pour l'entreprise elle utilise des mécanismes pour me faire faire ou essayer des choses que je n'aurai pas fait autrement par manque de temps, d'intérêt ou parce que je ne les juge pas prioritaires. Pour moi ? Et bien je vois que mes efforts sont récompensés par quelque chose de visible, et je peux même (si mon égo est suffisant) me comparer avec mes petits camarades. "Tu vois...je suis celui qui met toujours le CRM à jour dans le temps", "J'aide plus mes collègues que toi...".</p>
<p>La condition ? Et bien que je sois dans le bon état d'esprit. Que ce coté ludique corresponde à mon état d'esprit, qu'on ne détourne pas les principes pour de mauvaises raisons. Ca n'est surement pas la baguette magique qui va transformer les Hommes et les usages mais il est sur qu'elle s'appliquera à certaines personnes avec succès. Question de culture personnelle, de culture d'entreprise. Pas nécessairement question d'âge : quand on regarde la réussite d'un foursquare, c'est davantage un sujet de trentenaires ou de quadras que de millenials.</p>
<p>Cela fonctionne ? A priori oui (en tout cas sur certaines populations pour certains usages). Une étude d'IBM montre même que <a href="http://gamification.co/2012/01/20/ibm-study-reveals-effect-of-gamification-withdrawal/" target="_blank">le niveau d'engagement des utilisateurs baisse une fois qu'on supprime ces mécanismes</a> (tout en prenant garde de préciser que vu la population sur laquelle l'étude a été menée il faut se garder des généralisations hatives).</p>
<p>A quoi cela sert il concrètement ? Aujourd'hui on voit deux cas émerger dans l'entreprise</p>
<p>- comme outil de motivation des salariés. Exemple : <a href="http://www.readwriteweb.com/enterprise/2012/03/merit-badges-how-salesforce-mo.php" target="_blank">Rypple avec Salesforce</a>.</p>
<p>- comme outil d'aide à la prise en main d'un autre outil. Par exemple <a href="http://www.bunchball.com/products/nitro-ibm-connections" target="_blank">Bunchball</a> ou <a href="http://www.kudosbadges.com/" target="_blank">Kudosbadges</a> pour IBM Connections.</p>
<p>Alors tout va pour le mieux dans le meilleur des mondes ? Ces outils puissants peuvent vraiment jouer un rôle dans l'évolution des comportements et des usages. Mais attention aux effets de bord.</p>
<p><span id="more-3337"></span></p>
<p>Si on se situe dans le meilleur des monde tout va bien. Ceux qui sont sensible aux mécanismes se font plaisir, ce faisant ils vont vers des choses que l'entreprise aimerait les voir faire donc elle est heureuse également. Au final ils gagne de jolis badges qui enrichir leur fiche profil histoire de dire "et oui...moi je l'ai fait et je maitrise".</p>
<p>Dans le pire, ou sans aller jusque là, dans le monde tel qu'il existe en de nombreux endroits, on va se demander s'il ne s'agit pas d'une nouvelle manière d'évaluer les salariés. Si oui, il faudra bien sur que le système soit accepté par les instances compétentes dans l'entreprise...mais ça ne sera pas le cas, bien sur, parce que d'un coté comme de l'autre on sait bien que ça n'est qu'un jeu. Mais tout ne sera pas réglé pour autant. Qu'est ce qui empêchera un salarié de contester une mesure (promotion, augmentation d'un autre ou au contraire leur absence pour lui) au prétexte que celui qui eu un traitement positif l'a eu en raison de ses "scores" de gamification ? Ou, à l'inverse, de prétendre à un changement de situation car il a davantage mérité que les autres, badges à l'appui ?</p>
<p>Je pense que n'importe DRH voit bien à quoi on s'expose, quand bien même tout est fait dans le meilleur état d'esprit, sans intention cachée.</p>
<p>Alors oui, la gamification est à mes yeux un levier pertinent, intéressant et parfois puissant. Mais, dans un certain nombre de contextes nationaux et légaux, elle peut être vraiment problématique.</p>
<p><strong>Gardons bien en tête que, dans cette affaire, le badge EST la récompense, et non pas un indicateur permettant d'en obtenir une plus tangible. Sinon attention aux effets de bords si la chose n'est pas claire pour le salarié autant que pour l'entreprise.</strong></p>
<p>Attention aussi à croire que ce type de reconnaissance pourra permettre d'en oublier d'autres. C'est un niveau de reconnaissance, utile, gratuit, adapté à certaines choses. C'est bien mais ça n'est pas plus.</p>
<p>Bref, si dans l'optique de l'accompagnement à la prise en main d'une solution, en tant que didacticiel ludique je pense que la chose peut bien passer, le coté "motivation" me semble plus difficile à gérer socialement et politiquement.</p>
<p>Et si, en plus, comme dans le cas de Rypple, l'outil a également pour vocation affichée de concourir à l'évaluation des salariés....c'est un cas sur lequel je vous laisse méditer et dont on parlera ici prochainement.</p>
<p> </p>
</div>
</div>
<p>Related posts:<ol>
<li><a href='http://www.duperrin.com/2012/02/16/et-vous-quest-ce-qui-vous-motive-professionnellement/' rel='bookmark' title='Et vous ? Qu'est ce qui vous motive professionnellement ?'>Et vous ? Qu'est ce qui vous motive professionnellement ?</a></li>
<li><a href='http://www.duperrin.com/2007/03/25/quand-la-recherche-de-la-performance-vous-amene-a-vous-tirer-une-balle-dans-piedou-pensees-sur-la-financiarisation-de-leconomie-et-du-management/' rel='bookmark' title='Quand la recherche de la performance vous amène à vous tirer une balle dans pied...ou pensées sur la financiarisation de l'économie et du management'>Quand la recherche de la performance vous amène à vous tirer une balle dans pied...ou pensées sur la financiarisation de l'économie et du management</a></li>
<li><a href='http://www.duperrin.com/2009/12/07/saurez-vous-exporter-et-integrer-vos-conversations-vous-recentrez-sur-la-transaction/' rel='bookmark' title='Saurez vous exporter et intégrer vos conversations ? Vous recentrez sur la transaction ?'>Saurez vous exporter et intégrer vos conversations ? Vous recentrez sur la transaction ?</a></li>
<li><a href='http://www.duperrin.com/2010/12/23/apprendre-en-entreprise-un-peu-de-proactivite-sil-vous-plait/' rel='bookmark' title='Apprendre en entreprise : un peu de proactivité s'il vous plait !'>Apprendre en entreprise : un peu de proactivité s'il vous plait !</a></li>
<li><a href='http://www.duperrin.com/2012/01/26/votre-entreprise-est-un-elephant-rassurez-vous-elle-peut-egalement-danser/' rel='bookmark' title='Votre entreprise est un éléphant ? Rassurez vous, elle peut également danser'>Votre entreprise est un éléphant ? Rassurez vous, elle peut également danser</a></li>
</ol></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/bertrandduperrin?a=NOrvnnt0zdE:HFbFnbcPyTU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bertrandduperrin?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bertrandduperrin?a=NOrvnnt0zdE:HFbFnbcPyTU:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/bertrandduperrin?i=NOrvnnt0zdE:HFbFnbcPyTU:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bertrandduperrin?a=NOrvnnt0zdE:HFbFnbcPyTU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/bertrandduperrin?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/bertrandduperrin?a=NOrvnnt0zdE:HFbFnbcPyTU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bertrandduperrin?i=NOrvnnt0zdE:HFbFnbcPyTU:V_sGLiPBpWU" border="0"></img></a>
</div> 
<br />(Source: <a href="http://www.duperrin.com">Bloc-Notes de Bertrand Duperrin</a>) ]]></content:encoded>
<category>Logiciels et Outils</category>
<category>Management & RH</category>
<category>apprentissage</category>
<category>évaluation</category>
<category>bunchball</category>
<category>culture</category>
<category>gamification</category>
<category>indicateurs</category>
<category>kudosbadges</category>
<category>motivation</category>
<category>reconnaissance</category>
<category>Ressources Humaines</category>
<category>rypple</category>
<category>streamxd:type=Post</category>
<category>streamxd:pubdate=1336032004</category>
<comments>http://www.duperrin.com/2012/05/03/gamification-souvenez-vous-que-le-badge-est-la-recompense/#comments</comments>
<slash:comments>1</slash:comments>
<wfw:comment>http://www.duperrin.com/2012/05/03/gamification-souvenez-vous-que-le-badge-est-la-recompense/#comments</wfw:comment>
<wfw:commentRss>http://www.duperrin.com/2012/05/03/gamification-souvenez-vous-que-le-badge-est-la-recompense/feed/</wfw:commentRss>
<source><![CDATA[Bloc-Notes de Bertrand Duperrin]]></source>
<live:type>Post</live:type>
<live:typelabel>Post</live:typelabel>
<pubDate>Thu, 03 May 2012 08:00:04 GMT</pubDate>
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<description><![CDATA[Bertrand Duperrin posted a photo: 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
<p><a href="http://www.flickr.com/photos/beberonline/7131714461/" title="Ceci n'est pas un A320"><img src="http://farm8.staticflickr.com/7176/7131714461_18a8428761_m.jpg" width="240" height="160" alt="Ceci n'est pas un A320" /></a></p> 
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<dc:date.Taken>2012-04-07T13:52:21-08:00</dc:date.Taken>
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<description><![CDATA[Bertrand Duperrin posted a photo:
Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
<p><a href="http://www.flickr.com/photos/beberonline/6985562018/" title="A330 Vietnam Airlines (VN-A371) en livrée Skyteam à SGN"><img src="http://farm9.staticflickr.com/8145/6985562018_9ae50332f6_m.jpg" width="240" height="160" alt="A330 Vietnam Airlines (VN-A371) en livrée Skyteam à SGN" /></a></p>

<p>Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN)</p> 
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<title>[Photo] A320 Jet Star à SGN</title>
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<description><![CDATA[Bertrand Duperrin posted a photo:
Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
<p><a href="http://www.flickr.com/photos/beberonline/7131644829/" title="A320 Jet Star à SGN"><img src="http://farm9.staticflickr.com/8023/7131644829_899858e3fd_m.jpg" width="240" height="160" alt="A320 Jet Star à SGN" /></a></p>

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Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
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Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
<p><a href="http://www.flickr.com/photos/beberonline/6985560432/" title="A330 Vietnam Airlines (VN-A371) en livrée Skyteam à SGN"><img src="http://farm8.staticflickr.com/7078/6985560432_bb3cc06a45_m.jpg" width="240" height="160" alt="A330 Vietnam Airlines (VN-A371) en livrée Skyteam à SGN" /></a></p>

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Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
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Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
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(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
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Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
<p><a href="http://www.flickr.com/photos/beberonline/7131618817/" title="B777-200ER Vietnam Airlines à SGN"><img src="http://farm9.staticflickr.com/8165/7131618817_76560a6c7b_m.jpg" width="240" height="160" alt="B777-200ER Vietnam Airlines à SGN" /></a></p>

<p>Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN)</p> 
<br />(Source: <a href="http://www.flickr.com/photos/beberonline/">Uploads from Bertrand Duperrin</a>) ]]></content:encoded>
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<media:title><![CDATA[B777-200ER Vietnam Airlines à SGN]]></media:title>
<media:description><![CDATA[<p>Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN)</p>]]></media:description>
<media:credit><![CDATA[Bertrand Duperrin]]></media:credit>
<dc:date.Taken>2012-04-08T17:54:56-08:00</dc:date.Taken>
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<pubDate>Tue, 01 May 2012 12:19:02 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
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<title>[Photo] B777-300ER Air France (F-GZNI) à SGN, décollage vers PNH (AF144) - 1</title>
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<description><![CDATA[Bertrand Duperrin posted a photo:
Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN) 
(Source: Uploads from Bertrand Duperrin) ]]></description>
<content:encoded><![CDATA[ <p><a href="http://www.flickr.com/people/beberonline/">Bertrand Duperrin</a> posted a photo:</p>
	
<p><a href="http://www.flickr.com/photos/beberonline/7131618315/" title="B777-300ER Air France (F-GZNI) à SGN, décollage vers PNH (AF144) - 1"><img src="http://farm9.staticflickr.com/8153/7131618315_981f1c168d_m.jpg" width="240" height="160" alt="B777-300ER Air France (F-GZNI) à SGN, décollage vers PNH (AF144) - 1" /></a></p>

<p>Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN)</p> 
<br />(Source: <a href="http://www.flickr.com/photos/beberonline/">Uploads from Bertrand Duperrin</a>) ]]></content:encoded>
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<media:title><![CDATA[B777-300ER Air France (F-GZNI) à SGN, décollage vers PNH (AF144) - 1]]></media:title>
<media:description><![CDATA[<p>Spotté à l'aéroport d'Ho Chi Minh / Saigon (SGN)</p>]]></media:description>
<media:credit><![CDATA[Bertrand Duperrin]]></media:credit>
<dc:date.Taken>2012-04-08T17:55:51-08:00</dc:date.Taken>
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<source><![CDATA[Uploads from Bertrand Duperrin]]></source>
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<pubDate>Tue, 01 May 2012 12:18:51 GMT</pubDate>
<dc:creator>Bertrand Duperrin</dc:creator>
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