Bertrand Duperrin ^{FRANCE / Paris}

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Enterprise 2.0 Startups - Know Your Market
Nowadays, very few companies are worried about hosting mission critical applications outside of their own networks. Security is less of a concern, because companies are generally comfortable with Web security. And SLAs still exist, but they're not the predominant issue. Most companies understand that web-based / hosted applications stay up fairly well, but nothing is perfect.
But even with many of the biggest issues resolved over the last 10 years, companies are still not adopting Enterprise 2.0 at the pace you would expect. And many Enterprise 2.0 startups can't get the traction they need.
tags: enterprise2.0, business, market, sales, startup
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. Enterprise 2.0 startups have to be wary about overselling innovation and change, while at the same time not sacrificing the value they bring.


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Marketing Software the Social Media Way
# Strategic Message Focus.

# Strategic Message Focus. Here conversation messages deal with strategic business issues. Examples of tactics include executive focused blogs, and establishment of networks or forums on topics such as succession planning, "baby boomer" brain drain, outsourcing, competition, innovation, and sustainability. If the software company's own products are used in support of these efforts, so much the better
# Business Message Focus. Here the conversation message deals with functional or departmental problems that are internally or externally focused. When tied to specific business problems or processes, the focus of conversations will frequently be related to revenue enhancement, efficiency, speed, agility, and cost. Industry and process credibility will be necessary for the software company that takes this route

Nowadays, very few companies are worried about hosting mission critical applications outside of their own networks. Security is less of a concern, because companies are generally comfortable with Web security. And SLAs still exist, but they're not the predominant issue. Most companies understand that web-based / hosted applications stay up fairly well, but nothing is perfect.
But even with many of the biggest issues resolved over the last 10 years, companies are still not adopting Enterprise 2.0 at the pace you would expect. And many Enterprise 2.0 startups can't get the traction they need. Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.instigatorblog.com%2Fenterprise-20-startups-know-your-market%2F2008%2F08%2F21

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The Enterprise Content Management Blog: The Tactical Road To Enterprise 2.0
* Start with clear-cut business objectives
This is one you'll hear us harp on. Too many times we see businesses rush towards technology and tool sets before ensuring there's a comprehensive look at what the business really expects to gain from an enterprise 2.0 project. A lot of times it can be simple objectives like cutting down on the number of weekly meetings or reducing the amount of emails sent. For every departmental batch of emails you show me, I can give you plenty of ways to move that information into a more conversational and interactive channel with things like blogs, forums, or a wiki.
* Focus on the low-hanging fruit
This one's about looking at your business processes and figuring out simple ways to incorporate some collaboration and conversation.

Information mapping based on an organization's goals and objectives can help shift the information professional's natural bottom-up point of view to a top-down, strategic perspective and increase his or her perceived value
[...]
3. It helps to focus information services on the highest potential opportunities. This last benefit can make the value of the information center even more obvious. Orna tells us that libraries or information centers are undergoing an unexpected development. They are changing from "... a store of information to a source of knowledge and innovation ... a business intelligence service converting information to intelligence by means of expert filtering, editing, archiving, and researching." In order to accomplish this transformation, the information professional uses skills and capabilities uniquely suited to the task. According to the Information Advisor, among these skills are the understanding of the organization as a whole and how the parts work together

Everything is moving to the cloud. As we enter the third decade of the Web we are seeing an increasing shift from native desktop applications towards Web-hosted clones that run in browsers. For example, a range of products such as Microsoft Office Live, Google Docs, Zoho, ThinkFree, DabbleDB, Basecamp, and many others now provide Web-based alternatives to the full range of familiar desktop office productivity apps. The same is true for an increasing range of enterprise applications, led by companies such as Salesforce.com, and this process seems to be accelerating. In addition, hosted remote storage for individuals and enterprises of all sizes is now widely available and inexpensive. As these trends continue, what will happen to the desktop and where will it live?

As part of the podcast, I asked Peter what surprised him most about this Agile journey at Borland. "The thing that surprised me," he said, "is how powerful it is each morning when everybody gets around the table and actually goes through what they've done

There are four levels of engagement in this new Generation V. Each level is related to the extent to which a customer engages with other customers and the level of engagement a business must have to enable them:
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* Creators: Up to 3% o

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What Advantage Do You Have?
An older method of context analysis, called SWOT analysis, allows the business to gain an insight into their strengths and weaknesses and also the opportunities and threats posed by the market within which they operate.The older method of SWOT analysis does not apply to the context analysis of social networks because of the systemic dynamics of an ever-changing market brought on by the social networking medium.
tags: swot, factoranalysis, socialmedia, socialnetworks, interrelationship, socialnetworking
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Cloud Computing in the Enterprise
tags: IT, cloudcomputing, hosting, scalabity
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Assessing Organizational Readiness for Communities
We have a second model too - a WE Corporate Assessment framework that lays out six operational components that will determine where on organizational maturity scale a company is.

An older method of context analysis, called SWOT analysis, allows the business to gain an insight into their strengths and weaknesses and also the opportunities and threats posed by the market within which they operate.The older method of SWOT analysis does not apply to the context analysis of social networks because of the systemic dynamics of an ever-changing market brought on by the social networking medium.

We have a second model too - a WE Corporate Assessment framework that lays out six operational components that will determine where on organizational maturity scale a company is. the six components are:
* Strategy
* Corporate Structure

I think some of the so-called "information overload" is actually a "channels" problem - we often use the wrong channels for a given purpose. Email, of course, is the most prone to abuse. Part of this is a lack of accepted, shared protocols that would bring some sense and order to the email chaos. Part of this is the old "hammer" problem - when all you have is a hammer, everything is treated as if it were a nail. Clearly, tools such as Instant Messaging, collaboration hubs, and a better balance between "push" and "pull" communication methods can take the sting out of email. At nGenera, my email traffic is down significantly since we began using a collaboration hub.

This paper examines the latest of paradigms - the Virtual Network(ed) Organisation - and whether geographically dispersed knowledge workers can virtually collaborate for a project under no central planning. Co-ordination, management and the role of knowledge arise as the central areas of focus. The Linux Project and its development model are selected as a case of analysis and the critical success factors of this organisational design are identified. The study proceeds to the formulation of a framework that can be applied to all kinds of virtual decentralised work and concludes that value creation is maximized when there is intense interaction and uninhibited sharing of information between the organisation and the surrounding community. Therefore, the potential success or failure of this organisational paradigm depends on the degree of dedication and involvement by the surrounding community.

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Ecrans - Le vendredi, les mails c'est interdit
mais il faut aussi stocker, archiver... De quoi faire exploser les serveurs. « Des filtres automatiques ont permis de réduire le nombre de spams, explique-t-on chez Deloitte, mais il reste beaucoup à faire sur les comportements compulsifs, qui, eux, sont du seul ressort de l'humain. » « Spamers internes », c'est ainsi qu'un fabricant de solutions pour les messageries électroniques, Mirapoint, qualifie ces salariés qui envoient des mails en rafale, mettent plus de monde qu'il n'en faut en copie et relancent dès qu'on ne leur répond pas dans le quart d'heure. Des pollueurs de messageries, en somme.

mais il faut aussi stocker, archiver... De quoi faire exploser les serveurs. « Des filtres automatiques ont permis de réduire le nombre de spams, explique-t-on chez Deloitte, mais il reste beaucoup à faire sur les comportements compulsifs, qui, eux, sont du seul ressort de l'humain. » « Spamers internes », c'est ainsi qu'un fabricant de solutions pour les messageries électroniques, Mirapoint, qualifie ces salariés qui envoient des mails en rafale, mettent plus de monde qu'il n'en faut en copie et relancent dès qu'on ne leur répond pas dans le quart d'heure. Des pollueurs de messageries, en somme. Vont-ils faire des crises de manque les vendredis ?

In this experiment 300 engineers and managers, located in two US sites (Austin, TX and Chandler, AZ), agreed to minimize interruptions and distractions every Tuesday morning. During these periods they had all set their email and IM clients to "offline", forwarded their phones to voice mail, avoided setting up meetings, and isolated themselves from "visitors" by putting up a "Do not disturb" sign at their doorway. The purpose was to see the effect of 4 hours of contiguous "thinking time".
On the whole, the 7-month pilot returned markedly positive results. It has been successful in improving employee effectiveness, efficiency and quality of life for numerous employees in diverse job roles. 45% of post-pilot survey respondents had found it effective as is, and 71% recommended we consider extending it to other groups, possibly after applying some modifications